Client Background & Challenge

SMG is a successful and ambitious media company providing information and entertainment services across the UK.

SMG operates in commercial television, radio, outdoor and cinema advertising.

SMG is committed to strengthening further their national position through the ongoing development of their strongly-positioned businesses.

Some challenges included:

• Achieve SMG goal of leveraging its brand equity in order to create a leading regional eCommerce platform for Scotland;
• Promote Scotland, offering combined travel and leisure packs, which can be purchased directly from the site;
• Integrate News & Weather services with public Scotland information sources;
• Maintain a customer loyalty database and generate a single user mechanism for easy access to multiple services.

Our Solution

• Our solution represents an end-to-end solution, with all the state-of-the-art features of a modern platform;
• Build a scalable virtual eCommerce site, integrating business partners’ services that wish to increase their web site transactions using the Scottish TV portal brand;
• Provide a comprehensive search capability;
• Publish and sell video streaming content via the portal, such as sports and other TV programming.
• Define the System Architecture to meet SMG objectives, leveraging Globant’s software architecture and open source frameworks.

The Result

• Developed a mature, production quality Content Management Framework, built on top of an industry standard;
• Built a full-fledged eCommerce site (i.e., including personalization, eBasket and Search);
• Provided pluggable connectivity for ease of integration with a wide range of service providers;
• Implemented a basic mid-office system for integration with Finance systems. We guarantee deployment and on-going support;
• Designed the System Components and Database Model, built the system code, tested and deployed the system in its various environments, and ultimately promoting to the Production environment.