Internet Marketing & Language Labs

Internet marketing is increasingly becoming integral to basic marketing strategy. The web has become an ideal media to showcase products and services to a limitless audience.

Internet Marketing success is reliant on two key factors:

• Effective Sales Leads Detection


• Traffic Growth

Globant helps our customers to significantly increase effectiveness in these areas. Our team is formed by experts that understand the fundamentals of online advertising and promotion.

We collaborate with our customers’ own marketing department, working side by side in updating web sites, sending out newsletters and special offers, organizing event online registrations and managing activities that improve traffic growth

Our services:

Web Support Services:
These services include design, database administration, localization, translation, link formatting and content production/management. We can also build service and product banners, develop images, temporary promotions, news releases, events calendars and different launches.

Newsletters:
Newsletters serve to facilitate and promote communication between different groups –your audience, your employees, your partners, etc. We offer content production, design and personalization, contact lists maintenance and cleaning and Dynamic content. We also monitor subscribers’ behavior to know which links are most popular and who is most interested by them.

Direct Marketing Campaigns:
Successful marketing strategies establish links of communication between the company and the target audience by using various media. E-mail campaigns are another effective way to announce promotions, special offerings and spread the word about events and offerings. All these communications are delivered and tracked with the same process used for newsletters.

Marketing material:
We develop and elaborate on marketing materials to support marketing campaigns. Some of them are: institutional, product and service brochures; site developments for special campaigns; cds, animation and promotional videos; support material for products and services launching; corporate e-learning courses; advertorial and hanging banners.

Globalization:
Globant has developed a line of services specifically designed to reach global markets. Localizing products to specific cultures and markets is vital to the success of international businesses. Our aim is to improve time-to-market for multicultural products, such as applications and e-learning platforms. Our strategy includes automating global localization processes and state-of-the-art technology, all combined with our proven project management methodology. We follow customer globalization practices providing a team of experienced web designers, desktop publisher, content managers and quality assurance.

Search Engine Optimization:
SEO is the process of improving the volume and quality of traffic to a web site from search engines via search results. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots and making the site more appealing to users.