The tactical-strategic /“stra-tactical”/ loop
that leads to omni relevance
To conceive digital journeys, we first look up into the future to understand trends
and help our customers stay fit with the industry.
We believe that the optimal digital journey is not discovered in the beginning, it is discovered in the making
We use a Build to Discover approach, leveraging our Build and Discover teams. We start with a brief session with our Discover team to quickly jump into Build, the process relies on learning and adapting as we build the experiences.
These two activities are conducted simultaneously, since they are complementary and closely interrelated.
“Build to Discover” is the way to engage in digital transformation in the enterprise