New York, May 3, 2016 – Globant (NYSE: GLOB), a digitally native technology services company that creates digital journeys for its customers, urges companies to deliver more effective digital interactions between consumers and brands through omnirelevant strategies in its quarterly Sentinel Report. Brands must focus on asserting and maintaining relevance to consumers, who are constantly inundated with technologies that compete for their attention, explains the report. Companies that are in tune with their users can identify important moments in the customer journey, and leverage this insight to deliver more relevant, impactful interactions.
“Without awareness of the digital journey, brands will fail to impress consumers and win their trust and engagement,” said Martín Migoya, Globant CEO and co-founder. “Focusing on relevance and quality of user interaction over quantity of touch points is at the heart of effective digital strategy. This requires consumer-centric thinking from the outset.” The report highlights five elements that must exist in equilibrium in order to achieve omnirelevance:
o The deeply-rooted connection and affinity that this series of interactions
o The feeling of familiarity and trust customers experience at each moment has with a user’s flow, producing a pleasant effect of their journey, fostering an intimate and sage relationship between the customer and the brand
o Content that is able to fulfill a user’s needs at any given moment
o Creating brain stimulus that will give a physical reality to the experience
o The level of unexpected momentum to an experience or an interaction must have to catch the user’s attention and leave a lasting, positive impression.
“Omnirelevant Experiences” represents the fifth edition of Globant’s Sentinel Report – a quarterly analysis on global market trends and consumer behavior insights and their application to various industries. Furthermore, the report includes stories and business case studies that show how omnirelevance is already being pursued in the technology, retail and entertainment sectors. To access the complete report, please visit sentinel.globant.com.
Globant (NYSE: GLOB) is a digitally native technology services company that creates digital journeys for its customers, which impact millions of consumers. Globant is the place where engineering, design, and innovation meet scale. Globant has more than 5,000 professionals in 11 countries working for companies like Google, Linkedin, JWT, EA, and Coca Cola, among others. Globant was included in the “Cool Vendor in Business Process Services” Report by Gartner and its client work has been featured as business case studies at Harvard University, Massachusetts Institute of Technology, and Stanford University.