Submitted by drupal on Thu, 05/18/2017 - 10:18

<p>A Seamless Digital Journey is the set of practices and technologies that help companies move away from a fragmented set of tools to a unified approach that guides the user through a multiplatform, context-aware, seamless experience. This approach reaches the core foundations of this new relationship between companies, users, and data. To give the user a Seamless experience during their journey we have to take into consideration Multi Device technical pillar providing techniques to develop an ecosystem of products with a consistent experience across the user journey. A Digital Journey targets all devices and platforms by default, making use of the latest frontend and backend tools that provide a single architecture and codebase display with the right functionality in any platform. This also allows for the decoupling of data and the frontend through services based on the backend as a core concept.</p>