MOVE YOUR BUT 

HEALTHCARE EDITION

Unlocking the Future of Healthcare with AI

Artificial intelligence (AI) has a knack for rewriting the playbook, and healthcare is no stranger to its game-changing effects.

It’s overcoming hurdles like complex data management or time constraints. AI's potential in healthcare is crystal clear and starting to generate a tangible impact. It's revolutionizing billing, operations, and patient safety—raising the bar for quality and accessibility. And mark our words, there's more to come.

Lucas Najún Dubos

Healthcare & Life Sciences Partner at Globant

Many business challenges often get stuck behind the dreaded phrase "But...". It's like the ultimate excuse machine, throwing up barriers like lack of resources, culture, data, or time. This is especially true for AI adoption—there are always these "buts" standing in the way. Yet, when you look at the healthcare industry, the impact of AI is undeniable.

The global AI in the healthcare market was estimated to be worth USD 15.1 billion in 2022 and is projected to exceed USD 187.95 billion by 2030.

Using AI for Claim Processing, Overuse, and Fraud Detection in Health Plans will potentially save the US Healthcare System over $1 trillion in losses and inefficiencies annually.

AI can drastically improve operational efficiency in Operating Rooms, potentially jumping from 39% to as high as 93%, thereby safeguarding patient safety and preserving institutional reputation, where 35% to 40% of hospital finances are typically allocated.

Sure, those numbers show that AI is really upping the game in healthcare—boosting diagnosis accuracy, treatment efficiency, saving tons of money, and optimizing resources. But despite all that, there are still a bunch of “buts” slowing things down.

Beliefs that Stand in the Way of AI Adoption & The Globant Way To Unlock This Entanglement

1  THE BUT 

Healthcare is 

Personal…

Do you know why implementing AI in healthcare feels like a chess game? There’s a blocker moving the pieces: personalization & human touch. 

Healthcare is deeply personal, right? Warmth, empathy, those essential things that make you feel safe and understood when you talk to your doctor.

 

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of emotional communication between a healthcare professional and a patient occurs through body posture and eye contact.

People want to feel like their healthcare provider knows them, understands them, and cares.

THE SOLUTION

…And AI Is the Ideal Wingman for Taking Personalized Care to a Whole New Level.

Alright, let's tackle the AI puzzle in healthcare with a fresh perspective. Yeah, healthcare's all about the personal touch, right? But here's the deal:
AI isn't here to steal that away. It's all about boosting it. So, instead of seeing AI as the bad guy threatening that warm connection, let's flip the script.
Think of AI as your wingman, helping you level up your personalized care game. AI swoops in to handle the boring stuff, freeing up your time to focus on what really matters—your patients. It's like having a super-smart assistant who never drops the ball. 

By minimizing human errors, AI actually promises to make healthcare safer and outcomes better. AI's not here to take over; it's here to make us better at what we do.

A Real-World Solution

A blood glucose monitoring business partnered with Globant to enhance diabetes management through an innovative Salesforce and AI solution, creating engaging content and a personalized experience. 

When a diabetic patient entered their shopping website, they received tailored messages and recommendations based on AI. This new approach rapidly paid off big time!

We've seen a remarkable:

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boost in
click-through rates

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jump in
conversion rates

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increase in
average ticket size

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rise in revenue
per user

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recovery
of abandoned carts

move your but - healthcare
move your but - healthcare

Read the full report!

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