MOVE YOUR BUT
SPORTAINMENT EDITION
Sportainment: How AI is Changing Fan Experience
"Sports and entertainment players tend to be late adopters, but in the short term, AI will explode, and those who do not adapt will not be able to survive. If in the past the maxim was 'reinvent yourself,' now it is 'AI or die."
As AI reshapes industries worldwide, the sports and media sectors have needed to catch up, wary of diving into its game-changing potential. Despite AI's power to revolutionize fan experiences and supercharge operations, organizations hesitate, bogged down by fears of data challenges, resource strain, and losing their creative edge. But it's time for a wake-up call in a world that's evolving faster than ever.
AI in the sports market is projected to soar to $19.2 billion by 2030
In 2023, companies spent an average of $7M on generative AI, with plans to increase spending by 2x to 5x in 2024.
Personalized rewards can drive 4-7 times more revenue than non-personalized interactions, while emotionally relevant content is five times more effective at driving decisions and engagement.
Let's journey together through the barriers hindering AI in sports and entertainment and uncover the roadmap to breaking them down.
Overcoming Obstacles to AI Adoption and Globant’s Approach to Unleash its Potential
1 THE BUT
Access to Data & AI but Without Sacrificing Day-to-day
The pace of AI adoption in sports and media has not matched other industries, given a priority focus on the primary organizational mission, which is in sports performing on the field and translating that into performance in the business.
This reality typically halters accelerators like recruiting and building expertise in integrating new technologies like AI and modern data analytics. Thus, the rapid evolution of trends adds another layer of complexity, necessitating continuous learning and adaptation. Companies risk being left behind without dedicated AI experts and a clear Data & AI strategy.
THE SOLUTION
Partnering For Digital Transformation And In-House Expertise
The journey to realizing the potential of these technologies begins with a first step.
Find a partner who can analyze organizational weaknesses that could be boosted by applying modern digital solutions, as proven by case studies and their experience.
The ultimate goal should be to build proprietary competency with a team of experts to fast-track developments and sidestep common pitfalls.
Revolutionizing LALIGA with Data and AI Innovation
LALIGA needed to transform vast data points into actionable insights. This is why it looked into a specialist tech partner who could use generative AI to enhance fan experience.
Sportian—the sports division of Globant —harnessed LALIGA's diverse data sources (including organizational, performance, and fan information) and created a digital ecosystem that unifies data sets and prepares them for analytics and real-time machine learning.
The new digital ecosystem allowed LALIGA to improve back-end operations, fan experiences, and on-pitch performances, ensuring state-of-the-art sports entertainment. The fan-centric AI solution continues to fuel passion for the game and captivate audiences, resulting in a 30% increase in mobile app usage.
