NEW YORK, Feb. 4, 2016 - Globant (NYSE: GLOB), a digitally-native technology services company focused on delivering innovative software solutions, has released its new book, The Never-Ending Digital Journey: Creating new consumer experiences through technology, a comprehensive guide to delivering impactful digital strategies.
Co-authored by three of Globant's key decision-makers – CEO and co-founder Martín Migoya; CTO and co-founder Guibert Englebienne; and CSO Andrés Angelani – The Never-Ending Digital Journey leverages the team's success in digital transformations to deliver a detailed guide for brands to create more powerful and personalized digital experiences.
"Empowered by new technologies, consumers have begun to expect more from brands," said Martín Migoya, Globant CEO and co-founder. "In this context, there is a new and effective way to interact with consumers, by creating what we call Digital Journeys, which help generate long lasting emotional connections that engage consumers."
The book expounds upon Globant's perspective on the Digital Journey, which constitutes a context-aware interaction between an end user and a brand in which technology establishes and builds a powerful experience with deep emotional connections.
"Companies are starting to rethink their strategy on creating relevant and memorable experiences that enrich the relationship between businesses and users," added Guibert Englebienne, Globant CTO and co-founder. "With the right mix of innovative thinking and engineering, Digital Journeys surprise and engage consumers in a way that builds brand loyalty over the long run."
"It is not only a matter of building a mobile app or a web platform. Companies need to rethink their whole strategy, implement new methodologies and redefine their culture to promote innovation. It's a massive transformation, and one that cannot be ignored," concluded Andrés Angelani, Globant CSO.
The official book launch at the New York Stock Exchange this morning featured special guests Andrew McLaughlin, CEO of Digg and former deputy CTO of the US; Sir Martin Sorrell, chairman of WPP; and Tracy Corrigan, Chief Strategy Officer of Dow Jones.
To read more about how Globant is helping build brands through its pioneering software solutions, visit www.globant.com. Check out the details of the The Never-Ending Digital Journey book and launch event!
Globant (NYSE: GLOB) is a digitally native technology services company. We dream and build digital journeys that matter to millions of users. We are the place where engineering, design, and innovation meet scale. In only 12 years, Globant has grown into a company with more than 4,700 professionals working for customers like Google, NatGeo, JWT, EA and Coca-Cola, among others, has been recognized as one of the Top 10 Most Innovative Companies in South America by FastCompany, was included in the 2010 Cool Vendor in Business Process Services Report by Gartner, and has been featured in case studies at Harvard, MIT and Stanford. For more information visit www.globant.com.