Atlético de Madrid chooses Sportian, from Globant, as official sports performance data provider

Using ‘Sportian Pass’ as access point to modular technologies and an AI-native marketplace linked to Globant’s Glob.AI, the club will gain flexibility to scale and to innovate

Atlético de Madrid has appointed Sportian, the division of Globant and LALIGA for sports products, as its official long-term partner to carry out an ambitious program of operational transformation and accelerate its growth in areas including sporting performance.

The strategic agreement converts Atlético de Madrid into the world’s first club to access Sportian’s sports technology marketplace, supported by Glob.AI, the AI-native service platform from Globant. The club will be able to seamlessly integrate products and capabilities from Sportian’s entire ecosystem to drive its growth and athletic performance.

Sportian Performance, the football intelligence platform already used by clubs, leagues and federations across the world, is a fundamental part of the club’s technology infrastructure, used for creating training and match strategies based on data and video. From this foundation, the club will be able to create new connected solutions through the marketplace, creating new experiences for fans leveraging real-time sports data.

Oscar Mayo, Managing Director of Business and Operations at Atlético de Madrid, said: “This strategic alliance reinforces our commitment to operational excellence and technological leadership. Beyond the field of play, we are creating new standards of organizational intelligence. Sportian offers us the ideal ecosystem to deploy scalable, high-impact services.”

Luis Ureta, Sportian CEO, added: "Atlético de Madrid has a clear vision of how technology should drive its business objectives. Access to Sportian Pass provides the club with the flexibility to adopt solutions that deliver immediate impact within existing strategies. We are proud to accompany Atlético de Madrid on this journey of sporting transformation and growth.”

About Sportian

Sportian is a global provider of sports technology products, offering a single operating system that connects a sports organization's commercial and operational activity. Formed from Globant’s joint venture with LALIGA, Sportian helps sports entities to generate new value by adopting fan-centric strategies, developing connected products, improving on-field performance and embracing emerging business models.

By unifying areas like fan identity, behavioral data, content ecosystems, venue operations and performance intelligence, Sportian helps to convert anonymous audiences into identified and consented fan bases; extend content reach and monetization around the world; protect media rights; drive new tactical innovations and establish mature data infrastructures powered by AI.

Operational within LALIGA since 2014, Sportian now serves over 70 competitions, federations,  clubs and broadcasters worldwide, enabling organizations to eliminate data fragmentation and activate identified fans at scale, unlocking a new generation of sustainable growth.

About Globant

Globant (NYSE: GLOB) is a global AI-native services company that helps organizations reinvent themselves and drive measurable business results by combining technology, creativity and innovation with AI at its core. Through Glob.AI, its AI-native technology services model and its signature AI Pods, agentic service units supervised by experts, the company delivers enterprise-grade technology services tied directly to core business metrics.

Present across 30+ countries, Globant operates a network of industry-specific AI Studios and partners with global brands including FIFA, Google, Riot Games, the LA Clippers and Santander. Recognized by IDC MarketScape as a Worldwide Leader in Experience Design Services (2025) and a Leader in AI Services (2023), Globant’s work is featured as business case studies at Harvard, MIT and Stanford. The company collaborates with leading technology platforms including Anthropic, NVIDIA, AWS and Unity.

Contact: pr@globant.com