Globant’s Corporate Website Recognized by Gartner® for Its Conversational AI Interface

• We believe that this recognition enhances Globant expertise to “show, don’t just tell” how AI capabilities can leverage personalized user experiences. 

• Powered by Globant Enterprise AI, Globant’s Conversational AI redefines how users interact with the brand through the corporate website, while detecting sales potential during interactions. 

NEW YORK – July 24, 2025 — Globant (NYSE: GLOB), a digitally native company dedicated to reinventing businesses through innovative technology solutions, has recently been named as a case in point in Gartner’s latest research publication “Stop AI Washing and Show Your AI Capabilities on Your Services Website”(*), due to the development of the Conversational AI Assistant featured on Globant’s corporate site.  

Powered by Globant Enterprise AI (GEAI), this Conversational AI Assistant was designed to enhance and redefine user experience, boost engagement, and unlock business opportunities. It’s trained on all public resources and key corporate messages about Globant and over 11,000 sales conversations to reflect Globant’s brand voice and personality and enhance its ability to detect potential sales opportunities during interactions.   

“The typical static website experience often remains a linear and passive journey. We saw this as a significant gap and an opportunity to redefine how users interact with our brand online. With Globant’s Conversational AI Assistant, people can engage with our brand the way they are used to nowadays, through a conversation. No more searching for information, just have a chat and get what you are looking for. We didn’t implement a chatbot. We created a brand ambassador”, said Wanda Weigert, Global Chief Brand Officer at Globant. 

This AI Assistant can help users navigate the website to easily find the information they need in multiple languages (English, Spanish, Portuguese, Italian, and French) by prompting about Globant's services, products, or thought leadership.

By 2027, 50% of technology services providers will transform their static websites by adding a conversational AI assistant for prospects, compared with less than 10% in 2025, said Gartner. 

To learn more and experience Globant's Conversational AI Assistant, visit globant.com.  

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Gartner, Stop AI Washing and Show Your AI Capabilities on Your Services Website,  Danny Ryan, 10 June 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

(*) Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

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For more information, visit www.globant.com.