Globant launches a new AI Studio specific to Consumer Goods & Manufacturing Companies

• The Studio will provide AI solutions across various domains, including Consumer Intelligence, Product Innovation and Development, Commercial Execution, Supply Chain Resilience, and Workforce and Business Model Transformation.

New York, May 7, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its Consumer Goods and Manufacturing AI Studio, designed to deliver AI-driven solutions that will significantly accelerate the industries' transformation.

New technologies adoption in the Consumer Goods and Manufacturing sectors is a must for companies that want to optimize costs, enhance operational efficiency, and realize substantial margin improvements. As highlighted in Gartner’s Consumer Goods Technology Insights Primer for 2025, these advantages offer significant opportunities to drive digital value realization, boost workforce productivity, and craft innovative operating models for Commercial, Supply Chain and Technology leaders in these sectors.

"The Consumer Goods and Manufacturing industries are at a tipping point. AI-driven solutions can help them solve their most pressing current challenges in their supply chain, consumer behavior, and increasing need for optimal digital marketplaces offering not only ingenious solutions but also enabling them to capture efficiencies in their business models", said Diego Tártara, Global Chief Technology Officer at Globant. 

To unlock the full potential of AI, Globant´s Consumer Goods & Manufacturing Studio will focus on five critical areas: 

1. AI-Driven Consumer Intelligence: Globant empowers Consumer Goods and Manufacturing companies to achieve a new level of consumer understanding through AI-powered platforms. By integrating advanced Customer Data Platforms (CDPs), real-time analytics, and digital listening, its Consumer Goods & Manufacturing Studio enables brands to capture and act on nuanced consumer signals at scale. From hyper-segmented loyalty programs to omnichannel engagement that adapts in real time, Globant assists clients in transitioning from static campaigns to AI-orchestrated experiences—cultivating deeper connections, stronger conversions, and enduring brand equity.

2. AI-Powered Product Innovation and Development: Globant's Consumer Goods & Manufacturing Studio challenges conventional roadmaps, enabling the creation of radically new offerings. By accelerating innovation cycles and fostering sustainability, Globant boosts the product development journey by embedding AI across the entire innovation lifecycle. With AI-powered trend detection, synthetic personas, and digital twins, it empowers teams to simulate, iterate, and validate products faster than ever before.

3. AI-Optimized Commercial Execution: Globant elevates commercial execution for Consumer Goods companies by embedding intelligence into every aspect of the go-to-market strategy. By transitioning from reactive operations to predictive, data-driven decision-making, its Studio helps organizations unlock greater agility, improve resource allocation, and maximize revenue opportunities across channels. Whether navigating direct sales, distributor relationships, or digital commerce, Globant's AI-first approach empowers teams to make smarter, faster decisions—transforming every commercial interaction into a strategic growth lever.

4. AI-Enabled Supply Chain Resilience: Globant builds intelligent, end-to-end supply chains by embedding AI into planning, logistics, and fulfillment. From effective demand planning, warehouse automation, to seamless value chain integration and operations execution, Globant solutions improve agility and reduce operational costs. Globant's AI agents improve data accessibility, enabling teams to make faster, smarter decisions in a constantly evolving environment.

5. AI-Augmented Workforce and Business Model Transformation: By automating repetitive tasks across marketing, finance, and operations, Globant's Consumer Goods & Manufacturing Studio creates space for strategic, creative, and high-impact work. This approach not only augments the workforce but also reinvents it, enabling teams to work smarter and more effectively.

For more information about the Consumer Goods & Manufacturing Studio and its services, please click here.

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

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