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  • Globant and Quickplay Launch “Media Archive AI” to Create New Generative AI-Powered Engagement and Monetization Opportunities Using Archival Content

  • 14 Apr 2024

    Press Release

Globant and Quickplay - Media Archive AI

The companies’ creation of a new “Media Archive AI” solution, powered by Google Cloud, will help media and entertainment companies discover, catalog, and optimize the value of archival footage 


NAB SHOW, LAS VEGAS – April 14, 2024 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, and Quickplay, a leader in cloud transformations of OTT experiences for Pay TV, Telcos and MVPDs, today announced their collaboration to help OTT providers optimize the value of archival media footage to drive viewer engagement and monetization across the telecom and media & entertainment industries. 


The two companies are partnering to develop a new solution package, “Media Archive AI,” that harnesses advanced machine learning and generative AI technology to expedite deeper integration of historical footage within live and on-demand content. The solution is intended to combine the companies’ core strengths with the power of Google Cloud to enable development of new use cases that expand OTT providers’ content offerings.


Media and entertainment companies globally are seeking to increase the availability and discoverability of digital assets. Globant and Quickplay are enabling them to implement AI-driven consolidation, migration, and management of physical assets, as well as deep and automated search capabilities that can unlock value and create new business opportunities, including FAST channels and syndication to affiliates.


“Media and entertainment companies are facing an increased need to accelerate their time-to-market, create new revenue streams, become more efficient, and engage customers with new capabilities and offerings. Through our collaboration with award-winning industry expert Quickplay, we will create new solutions designed to solve these most pressing business challenges,” said Diego Tartara, Global Chief Technology Officer at Globant. 


“Our unique collaboration will combine the strengths of Globant’s strategic consulting and technology experience with Quickplay's cloud-native, modular platform to help media and entertainment companies further realize the value of content, deepen their relationships with customers, and provide original and innovative content,” said Juan Martin, Co-Founder and CTO at Quickplay. 


The companies are both two-time winners of the Google Cloud Industry Solution Partner of the Year Awards for Media and Entertainment in Services (Globant) and Technology (Quickplay), and will leverage their expertise with Google Cloud to power these solutions. Globant has collaborated with Google Cloud for more than 16 years, working with Google Cloud-certified engineers around the world; in 2023, it launched its Google Cloud Studio, a business unit with a dedicated team of experts containing deep and wide reach in Google Cloud products. Quickplay has a history of close collaboration with Google Cloud and leverages seamless integrations with Google Cloud's suite of products, particularly leveraging generative AI, to pioneer over-the-top (OTT) innovation and push the boundaries of what's possible.


About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet scale. 

  • We have more than 29,000 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
  • We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
  • We were also featured as a business case study at Harvard, MIT, and Stanford.
  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.


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About Quickplay

Quickplay is leading cloud transformations of OTT and in-home experiences for pay-TV, telcos, MVPDs, D2C content providers and sports. The company’s cloud-native platform leverages a transformative open architecture for unparalleled performance in delivering premium video, handling complex use cases, and scaling to millions of viewers. Founded by a team that has built and operated dozens of Tier 1 OTT services worldwide, Quickplay is powering immersive sports, live experiences, and personalized entertainment on any screen. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego, Chennai, India, and Europe. Quickplay is a two-time winner of the Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment. For more information, visit


Quickplay Contacts:

Caroline Shamon

Carve Communications for Quickplay


Paul Schneider

PSPR, Inc. for Quickplay


For more information, visit

Globant and Quickplay - Media Archive AI