Globant and Synthesis AI Forge Strategic Partnership to Accelerate Synthetic Data Capabilities for Digital Twins

• The partnership drives forward the next generation of Digital Twin applications powered by Artificial Intelligence across key industries, including entertainment, retail and manufacturing

• This collaboration is set to improve several use cases such as facial ID verification, security and threat detection, AR/VR/XR development, virtual try-ons, driver behavior modeling, and pedestrian detection. 

   

New York, September 25, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a strategic partnership with Synthesis AI, a leader in synthetic data generation, to drive forward the next generation of Digital Twin applications powered by Artificial Intelligence.

This collaboration reinforces Globant’s commitment to enabling smarter, more scalable AI-driven solutions by integrating Synthesis AI’s cutting-edge synthetic datasets. Synthetic data generation is becoming one of the most critical components of Digital Twin technology, especially for training computer vision models that underpin the development of next-generation AI systems.

Through this strategic partnership, Globant will harness Synthesis AI’s synthetic data assets to expand advanced AI training and unlock new revenue opportunities across key industries and applications, including:

• ID Verification: By utilizing millions of synthetic images of unique individuals, the partnership will enable the development of privacy-compliant, unbiased facial ID models tailored to sectors where security and trust are paramount, such as Finance, Automotive, Entertainment, and Smart Venues.

• Security: Synthetic data will help develop AI models that simulate multi-person scenarios across various environments, enabling advanced activity recognition and threat detection for Smart Venues and Retail settings.

• AR/VR/XR: The partnership will support the creation of human-centric machine learning models that advance headset hardware and software development, benefiting Manufacturing, Life Sciences, and Retail applications in both consumer and enterprise contexts.

• Virtual Try-On: By enabling control over body type, pose, and millions of clothing options, Globant and Synthesis AI will empower Retail companies to build more immersive and accurate virtual try-on experiences.

• Driver Monitoring: Complex driver and occupant behavior will be modeled across varied demographics, vehicle interiors, and camera perspectives to support innovation in Automotive, Manufacturing, and Energy sectors.

• Pedestrian Detection: Multi-person outdoor scenarios with precise pose and segmentation data will help train AI systems for safer and smarter mobility solutions within the Automotive industry.

“Through this partnership, we are amplifying the power of our Digital Twins Studio by adding Synthesis AI’s robust synthetic data capabilities. This will allow us to accelerate development and deployment of AI systems powered by computer vision models across a wide range of industries,” said Diego Tártara, Chief Technology Officer at Globant. “As synthetic data becomes a cornerstone of modern AI, our collaboration positions us to lead in building scalable, ethical, and high-performing AI systems.”

Globant’s Digital Twins Studio leverages 3D technologies, data analytics, and AI to help organizations design, simulate, and optimize operations in real-time. The partnership with Synthesis AI expands the studio’s ability to deliver advanced, human-centric AI solutions at scale.

To learn more about Globant’s Digital Twins Studio, click here. 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

•  We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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For more information, visit www.globant.com.