Mexican Football Federation has adopted the football intelligence platform Sportian Performance, by Globant and LALIGA, to power Mexican football at national and international level

Following a successful summer with “El Tri”, the federation will provide Sportian Performance, from Globant and LALIGA, to all 51 clubs across Liga BBVA MX, Liga BBVA Expansión MX and Liga Femenil BBVA as well as the men’s and women’s national teams

The platform provides advanced data, video analysis and real-time AI alerts to provide coaches, physios and players with the best tools to win 

The Mexican Football Federation (FMF) has appointed Sportian, the division for sports products from Globant and LALIGA, to provide its advanced coaching platform Sportian Performance across its national competitions and national teams, powering a new era of growth for the national game.

The agreement, driven by the federation’s Centre for Innovation and Technology (CITEC), signals the start of a long-term collaboration designed to help Mexican men’s and women’s teams to compete with the best at domestic and international level, using the latest data and AI tools to make more informed decisions in pre-match, post-match and live match settings.

From the start of the 2026-27 season, a total of 51 men’s and women’s clubs across Liga BBVA MX, Liga BBVA Expansión MX and Liga Femenil BBVA are able to analyze all of their league matches through Sportian Performance, democratizing access to elite training and coaching tools.

Sportian had already provided Sportian Performance to the men’s national team this summer, allowing Javier Aguirre’s team to use the platform during its strong run to the last 16. It will now introduce Sportian Performance to the women’s national team, helping the FMF to modernize its entire sporting infrastructure and build a data-driven culture that will power the next generation of talent, as well as provide a new sporting edge across Mexican football.

“We are proud to support the Mexican Football Federation at such a pivotal moment for football across the country”, said Luis Ureta, CEO of Sportian. “By Launching  Sportian Performance, FMF is building the most advanced football intelligence ecosystem, launching a new era of agentic and data-driven solutions designed to create a lasting competitive advantage. This platform will empower clubs and coaches with cutting-edge tools to monitor performance, optimize planning and make real-time match decisions with greater precision and insight.”

Raúl González, Deputy Director of CITEC Business at the Mexican Football Federation, commented: “The World Cup represented a key moment to drive the transformation of Mexican football. Through Sportian Performance, teams can access cutting-edge technologies used by some of the world’s most important competitions. We are convinced that bringing these tools to more organizations will foster new ways of working in coaching and sports analysis, strengthening competitiveness and enriching the experience for our fans.”

About Sportian Performance

Sportian Performance provides coaches, players, analysts and physical training staff with access to a unified training platform with specialized modules that offer match video, tracking and eventing data, automated reports and advanced analytics.

During live matches, coaching staff can access real-time data, tactical video and AI-powered alerts, enabling faster and better-informed decisions from the sidelines. At the same time, the platform provides a comprehensive 360-degree view of team and player performance, transforming complex datasets into clear, actionable insights that facilitate tactical planning, player preparation and injury prevention.

Among the leading sports organizations currently using Sportian Performance are the 42 professional clubs of LALIGA, the top men's and women's divisions of the Belgian Pro League, as well as clubs and competitions in West Asia and other leading football federations worldwide.

About FMF

The Mexican Football Federation (FMF) is the institution responsible for directing, regulating and strengthening football in Mexico, promoting the development of the sport through its leagues, competitions and national teams. Committed to innovation and sporting excellence, the FMF continues to promote initiatives that strengthen the growth and international projection of Mexican football.

About Globant 

Globant (NYSE: GLOB) is a global AI-native services company that helps organizations reinvent themselves and drive measurable business results by combining technology, creativity and innovation with AI at its core. Through Glob.AI, its AI-native technology services model and its signature AI Pods, agentic service units supervised by experts, the company delivers enterprise-grade technology services tied directly to core business metrics.

Present across 30+ countries, Globant operates a network of industry-specific AI Studios and partners with global brands including FIFA, Google, Riot Games, the LA Clippers and Santander. Recognized by IDC MarketScape as a Worldwide Leader in Experience Design Services (2025) and a Leader in AI Services (2023), Globant’s work is featured as business case studies at Harvard, MIT and Stanford. The company collaborates with leading technology platforms including Anthropic, NVIDIA, AWS and Unity.

Contact: pr@globant.com 

About Sportian

Sportian is the Globant division for sports products, offering a single operating system that connects every dimension of a sports organization's commercial and operational activity. Formed from Globant’s joint venture with LALIGA, Sportian helps sports entities to generate new value by adopting fan-centric strategies, developing connected products, improving on-field performance and embracing emerging business models.

By unifying fan identity, behavioral data, content ecosystems, venue operations and performance intelligence, Sportian helps to convert anonymous audiences into identified, consented fan bases; extend content reach and monetization around the world; protect media rights; drive new tactical innovations and establish mature data infrastructures powered by AI.

Operational within LALIGA since 2014, Sportian now serves over 70 competitions, federations, clubs and broadcasters worldwide, enabling organizations to eliminate data fragmentation, activate identified fans at scale and unlock a new generation of sustainable growth.