Belgian Pro League Kicks Off Era of AI-Powered Innovation with Sportian Performance, powered by Globant

• Video and analytics platform redefines Belgian football with real-time coaching assistance, generating over 2.7 million data points per matchday and delivering insights to make every match more competitive.

   

17th October, Madrid - As the Belgian Pro League enjoys an exciting start to the 2025-26 season, with standout European results, packed stadiums and record transfer incomes, a quiet revolution is unfolding behind the scenes. To support its growth on and off the pitch, the competition has rolled out Sportian Performance: the advanced analytics platform developed by Sportian, the sports division of Globant.

Based on the solution that has delivered sustained success in LALIGA, Sportian Performance provides Belgian clubs with a new competitive edge, through its blend of match video, real-time data, and AI-powered insights. 

Coaches, analysts, and medical teams across the Pro League are now able to track the most precise player and ball movements from all matches, leading to smarter tactical plans that deliver results on the field.

The platform has been fully operational in the Jupiler Pro League and Challenger Pro League since the beginning of the 2025-26 season. Through the help of SciSports, it will also analyze eventing and tracking data from across women’s football via the Lotto Super League and throughout youth categories from U13 upward, making Belgium the only country in Europe to centralize match data at every level of its football pyramid.

Sportian Performance is already generating over 2.7 million data points per matchday, including live match analysis, eventing, tactical dissection, player comparisons and analysis, offering unprecedented depth of insight for technical staff. The platform includes modules tailored for pre-match, post-match and live-match environments, all centralized on a single platform.

"This is a major leap forward for the Belgian Pro League," said Lorin Parys, CEO of the Belgian Pro League. “By adopting Sportian Performance, supported by Globant, we're ensuring every club has access to the very best tools to make smarter tactical, physical, and strategic decisions. This is about giving our clubs extra help and making our competition more compelling than ever."

AI Tools Deliver Real-Time Coaching Intelligence

A standout feature of the system is its use of AI to rapidly analyze match footage and physical data, helping coaches make more decisive changes. Physical staff can monitor player stress and fatigue levels using real-time alerts, helping prevent injuries and maximize player availability.

The platform ingests data from multiple video sources and delivers it through modular interfaces to relevant coaching teams, enabling fast drill-down into video clips, tactical metrics, sprint and deceleration loads, all within seconds of the action occurring on the pitch.

“Sportian Performance has been an asset to world-leading coaches for over a decade and we are delighted to see its rollout across Belgian football," said Luis Ureta, CEO at Sportian, the sports division of Globant. “It is a source of pride that a product born in LALIGA is expanding to other competitions through Globant and Sportian, leveraging live match data to enhance sporting performance and deliver new forms of real-time entertainment for fans.”

A Proven Platform Born from LALIGA, Now Serving Global Leagues

In LALIGA, Sportian Performance is used by more than 17 staff per club, including coaches, analysts, physios, and scouts. Since the platform was introduced, Spanish football has enjoyed a remarkable spell of sporting success, including:

 

• 16 major European trophies won by Spanish clubs, and over 30 semi-finals reached - outperforming wealthier rivals across Europe.
  
   
• Improved competitive balance: since 2011, the points gap between top and bottom clubs has dropped by 10 points, and the gap between league positions has halved (from 10 to 5 points).

“What we saw in Spain is what we believe can happen in Belgium," said Ricardo Resta, Head of Football Intelligence and Performance at LALIGA. “By democratizing access to advanced tools and standardizing the data infrastructure, Performance helps clubs of all sizes compete at the highest level."

About Pro League 

The Pro League is the leading sports federation in Belgium with great social and economic responsibility. We strive to be an advocacy and entertainment organisation where passion, professionalism and growth are key. 

The competitions organised by the Pro League are the Jupiler Pro League, Challenger Pro League, Lotto Super League, Croky Cup, Proximus ePro League, Fantasy Pro League and the Elite youth leagues.

Our games bring people together and give unique moments. That is why we are committed to taking our competitions and our clubs to the next level every day. For more information, visit proleague.be. 

About Sportian
Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem, powered by Globant.

Sportian offers a unique ecosystem of technologies that helps sports and entertainment entities grow by adopting fan-centric strategies, embracing new business models and expanding their global reach. Its solutions combine AI, data, experience design and commercial strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetisation, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a core part of LALIGA since 2014 and is now being used by a wide range of global competitions, broadcasters, federations and clubs to achieve the next stage of their digital transformation.

Contact: comms@sportian.com

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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For more information, visit www.globant.com.