MagnifAI expands its offering by incorporating Generative AI to assist and further automate the testing journey 

NEW YORK - May 22, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has announced a major update to its AI-powered testing platform, MagnifAI. Through the use of generative AI, MagnifAI 5.0 can now autogenerate test cases and automation code snippets by simply describing requirements using natural language, boosting the ability of manual testers, test automation engineers, and many other professionals in the quality engineering space to use AI in concrete ways to improve their daily activities.

In the quality assurance field, the testing process involves several tedious and monotonous tasks, often consuming valuable time that could be spent on more meaningful creative assignments. By leveraging Generative AI technology, MagnifAI is at the forefront of the AI revolution, positioning itself as an AI-powered companion to optimize the testing journey, improve efficiency and deliver high-quality products and services.

“When we look at AI’s state-of-the-art capabilities, it's visible that while creators can produce more complex experiences, we have a gap in terms of what tools the quality engineering field has to validate these experiences simply and economically,” said Nahuel Franchi, MagnifAI Executive Director. “Our mission is to bridge that gap and integrate the enterprise-ready tools the AI field has to offer into the quality space.” 

This strategic upgrade addresses the growing demand for AI-based platforms and demonstrates Globant and MagnifAI's commitment to innovation. MagnifAI 5.0 is the perfect complement to our professional services offerings, and all of our Quality Engineering Studio Globers will have access to these new capabilities and be certified in their use to expand how we provide services to our clients. 

Launched in 2022, MagnifAI is an AI-powered automated testing platform that speeds up test cycles by incorporating artificial intelligence into any automation framework, making it possible to automate repetitive quality assurance tasks. The product is part of the Globant X portfolio, Globant’s division of next-gen products and platforms that helps organizations become the best version of themselves and get where they need to go, faster. Other Globant’s X platforms are Augoor, StarMeUp, Walmeric, and Genexus.

MagnifAI 5.0 is now available. Register here to book a demo. 

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 
We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
We were also featured as a business case study at Harvard, MIT, and Stanford.  
We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

• This is the first time an IT company has published a study that focuses on understanding how talent learns and identifies different learning preferences
• The most preferred learning sources are videos and tutorials, online courses, and from peers 
• Almost half of the neurodivergent people prefer to learn at their own pace and with reduced sensory stimuli

NEW YORK - May 4, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, published today the results of its Learning and Diversity Behind the Screen Report, which aims to understand how Globant employees (or “Globers”) learn in order to design new learning experiences which are more effective, inclusive, and personalized.

Globant understands that each person has different ways of understanding and participating in the world. To honor this individuality, Globant became the first IT company to develop a mapping that  contemplates not only diversities like gender, but also some that may be invisible such as neurodiversity, which means that people do not think, learn, or process information in the same way.

“The future of humanity depends on the solutions we create. A high-impact industry, such as technology, has the potential to influence other fields and be a game changer for society,” said Patricia Pomies, Chief Operating Officer at Globant. “Companies should focus on designing learning experiences that use new technologies and innovation to put employees at the center of the business. This will help ensure their employees are equipped with the skills they need to succeed according to their unique characteristics and specialties.”

One key finding of Globant’s study was that one of the main reasons employees start a learning process is related to work activities – for example, improving job career prospects. Additionally, the study shows the importance of practical and flexible learning to adapt at each individual's own pace. That’s why employees’ most preferred learning sources are videos and tutorials, online courses, and learning from peers. Most of these ways of learning share the characteristics of being quick, immediate, and adaptable to various schedules. 

In terms of gender, the study found that there are some differences between people who identify as women and those who identify as men. For instance, women report a greater preference for learning to improve their careers, while men more frequently report deciding to learn when they have questions related to their roles and responsibilities.

Neurodivergence also plays an important role in learning preferences, and taking this into account is crucial for organizations to design more inclusive learning proposals. People who report neurodivergent conditions show different learning modalities compared to those who do not report these conditions. For example, almost half of the people in the “neurodiverse” group prefer to learn at their own pace and with reduced sensory stimuli.

The study aimed to generate an initial mapping of learning preferences with a focus on diversity in technology. Globant works to reinvent the technology industry, and believes that quality education from an inclusive, equitable, and diverse perspective is crucial to innovation. That's why Globant prioritizes generating high-impact training programs and initiatives, as well as promoting research and data that can enhance knowledge and encourage good practices in technology.

“We aim to introduce new learning proposals that empower individuals, and thereby contribute to the technology industry's creation of an ecosystem in which every person’s unique talents can thrive and develop. Only through this approach can we enhance human intelligence and skills, emphasizing those aspects that make us unique,” said Melina Masnatta, Global Learning & DEI Director at Globant. 

Read the complete report, including the study’s results and methodology here.

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.  
• We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 
 

Simultaneously with Globant CEO, Martín Migoya, participating in the “Choose France Summit” with President Emmanuel Macron, Globant consolidates its French-based European team.
 

Pentalog is a leading France-based digital transformation company with a diverse array of services and a robust portfolio of clients throughout Europe.
 

Globant will now have a better reach in France, Germany, Netherlands, Switzerland, and Austria.

Paris, France – May, 15, 2023 – Globant (NYSE: GLOB), a digitally native technology services company, announced today that it has entered into a definitive agreement to acquire Pentalog, a renowned digital transformation company that creates high-quality technology solutions and products for digitally native organizations in key industries such as finance, sports, gaming, travel, and education, among others.

The acquisition will support Globant’s plans to expand its footprint and services in France. This agreement is also very significant to the Company’s growth plans in the Netherlands and DACH Region, adding a robust team of highly skilled engineers, tech specialists and consultants, and an impressive client roster.
Globant’s Co-Founder and CEO, Martin Migoya, will further comment on this important investment later today at Choose France Summit that will take place at the Palace of Versailles.

Pentalog serves some of the strongest brands in key industries, such as Criteo, Adidas, Cegid, BitPanda, TripAdvisor, Ipsos or G4S, among other 500+ companies in several sectors. Today, the Company is working on over 250 digital products with some of the world’s most innovative engineers. This combination will allow actual and potential clients of Globant and Pentalog to benefit from increased collaboration, scale-up solutions, and an enriched and broader value proposition.

Founded in 1993 in Orleans, France, Pentalog houses 1,300 professionals in France, Romania, Moldova, Mexico, Vietnam, and the U.S., among other countries, and offers a robust value proposition including digital services to solve customers’ business problems and a recruiting division to support customers’ internal teams expansion. In its 30 years, Pentalog was able to build a strong business pipeline with close to 80% of its revenues coming from European accounts and the remaining revenues generated in North America. 

Pentalog ’s Co-founder and CEO, Frédéric Lasnier, will remain with Globant together with his partners and the larger Pentalog team.

“France is one of the world's top economies and innovation hubs and we wanted Globant to have a stronger presence in such important geography. Pentalog impressed us with its amazing culture of innovation, client-centric approach, and diverse talents. Together, we will be able to continue offering top-notch services and products to keep reinventing some of the most beloved brands in the world”, said Martin Migoya, Co-Founder and CEO of Globant.

“Before this connection, I always had Globant in my sights. Both as a model of inspiration and as a reference in digital transformation around the world. Now that I have Globant at my side, no doubt we'll reach the top of the podium in Europe”, said Frédéric Lasnier, Co-founder and CEO of Pentalog.

“We are thrilled to welcome Pentalog as part of the Globant family. They are a great organization with a similar vision and dream, and a perfect fit for our European expansion strategy”, said Martin Umaran, Co-founder and President of Europe of Globant. 

“Once Pentalog is fully integrated, we will be able to offer better services to more companies with a local flavor and delivery in more European countries. This combination will support big time our plans to support Europe’s top brands digital transformation”, said Fernando Matzkin, Chief Business Officer for Europe of Globant.

Completion of this transaction is subject to customary closing conditions.

About Globant
We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford. 
• We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The expectations related to the businesses of Globant and Pentalog may differ from their actual results and consequently, you should not rely on these forward looking statements as predictions of future events. In some cases, you can identify forward-looking statements by terminology such as “believe,” “may,” “will”, “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “potential,” or the negative of these terms or other similar expressions. These forward-looking statements include, without limitation, expectations with respect to the anticipated benefits of the proposed acquisition. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside of the control of Globant and Pentalog and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the ability of the parties to complete the proposed acquisition; (2) the risk that the conditions to the closing of the acquisition are not satisfied in a timely manner or at all, (3) the risk that disruption from the transaction materially and adversely affects Pentalog’s business and operations; (4) restrictions during the pendency of the transaction that impact Pentalog’s ability to pursue certain business opportunities or other strategic transactions; (5) Globant’s ability to recognize the anticipated benefits of the proposed acquisition, (6) costs related to the proposed acquisition, (7) Globant’s ability to successfully grow Pentalog’s business; (8) potential adverse reactions or changes to business relationships resulting from the announcement, pendency or completion of the proposed acquisition; (9) the ability of Globant to retain and hire key Pentalog employees; (10) changes in applicable laws or regulations, (11) the demand for Pentalog’s services together with the possibility that Pentalog may be adversely affected by other economic, business, and/or competitive factors; and (12) other factors discussed under the heading “Risk Factors” in our most recent Form 20-F filed with the Securities and Exchange Commission and any other risk factors included in subsequent reports on Form 6-K. Because of these uncertainties, you should not make any investment decision based on these forward-looking statements. Except as required by law, we undertake no obligation to publicly update any forward-looking statements for any reason after the date of this press release whether as a result of new information, future events or otherwise.

With an agency approach enhanced with AI, Globant Create will combine creativity and  marketing strategy with data, and cutting-edge technology to offer its clients unique ways of connecting with their customers
This new creative powerhouse will merge former Digital Sales and Digital Marketing Studios with recently acquired creative agencies in Europe and Latin America

New York, NY - May 11, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced today the launch of Globant Create, a new Studio that combines creativity, marketing, and media with AI, Data, and other cutting-edge technologies to develop full 360 marketing strategies. Globant Create will offer current and future clients new ways of engaging and surprising users.
The ever-evolving technological landscape and the exponential growth of AI-based digital products increased consumer’s demand and appetite for top-quality digital experiences across every industry. With an agency approach enhanced with AI, Globant Create will provide a full-funnel service that addresses every aspect of digital marketing: from strategy to engagement, from technology to creativity, from acquisition to loyalty, from insights to meaningful experiences.
Globant Create is born out of the combination of former Digital Sales and Digital Marketing Studios and the amazing talent that joined the Globant family from acquired creative and performance agencies in recent years, such as Habitant in Europe and Ad_Bid and KTBO in Latin America. Starting today, our marketing, creativity, strategy and product management experts will work collaboratively in this new Studio and in close connection with all 35+ Globant Studios to leverage AI and other technologies with their expertise in multiple industries and markets. Globant Create will be one of the most certified and validated creative organizations globally, with partnerships with Adobe and Salesforce, along with being one of the few Google Partner Premier worldwide.
"Globant Create is a one-stop-shop for all marketing needs. We will accelerate growth for our clients by leveraging best practices on how AI, among other technologies, can apply to marketing and creativity and build competitive advantages at a global scale,” said Pepe Chamorro, former Habitant’s co-founder with 25+ years of experience and recently appointed Globant Create Studio Director. “At Globant Create, we believe in technology as the vehicle to make the world move forward, and in creativity as the energy behind it”, he added. 
"Globant has become a global leader in digital and cognitive transformation. Consolidating our creative value proposition under a unified top team and leveraging the best array of technologies and a world-class delivery is a new milestone in our growth path," said Martín Migoya, Globant's CEO and co-founder. “We believe that brands and technology are more intertwined than ever before. Consumers are asking for more personalization and better interaction, and it's time for every brand to find the best way to leverage AI and Data, among other breakthroughs” he added. 
With this new offering, Globant will leverage its expertise in working with clients such as Kellogg's, Mattel, Janssen, Uber, Nissan, Unicredit, Samsung, LaLiga, Electronic Arts, McDonald's, and Virgin telco, among others, to continue reinventing marketing needs.
For more information about Globant Create, please visit www.globant.com/studio/create

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford. 
• We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 
 

• This new edition recognizes women from all over the world in two categories: Inspiring Leader and Rising Star
• Last days for nominations are available at www.womenawards.globant.com

NEW YORK - May 3, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced today the launch of its fourth annual edition of the Women that Build Awards, an awards program recognizing women-identifying people who achieve, inspire, and promote inclusion in the STEAM fields. It is also a platform for global visibility, education, and networking, encouraging women-identifying individuals to pursue and excel in technology. This edition was unveiled at the Women that Build Awards Luncheon Reception at eMerge Americas in Miami, where the company hosted an exclusive event to honor the previous edition's winners, creating an intimate atmosphere for celebration.

Today, women hold only 24% of leadership positions in technology on a global scale (World Economic Forum), and at the same time, they are switching jobs at a higher rate than their male counterparts (McKinsey & Company). Additionally,  the underrepresentation of women in AI and Machine Learning - with only 22% and 12% of jobs held by women, respectively - will only serve to widen the gender gap in STEM (UNESCO). For this reason, companies need to ensure equal pay and provide the conditions and opportunities for career growth, flexibility, employee well-being, diversity, equity, and inclusion.

This fourth edition will feature two categories for nominations:

• Inspiring Leader: This category will recognize VPs, Managers, Directors, leaders, founders, or subject matter experts with more than 5 (five) years of experience who are generating a positive impact in the STEAM fields. 
• Rising Star: This category will recognize powerful and talented women starting a career in technology, entrepreneurs, and founders or co-founders of startups with positive effects on business offerings related to STEAM.

“At Globant, we seek to promote the inclusion and professional growth of women and provide valuable opportunities for everyone in our industry,” said Patricia Pomies, Chief Operating Officer at Globant. “Through initiatives like the Women that Build Awards, we are actively addressing the systemic challenges many women encounter in the workplace, particularly in the technology industry. We are committed to fostering an environment where everyone, regardless of gender, can thrive and succeed. We believe that by promoting women's inclusion and professional growth, we are not only building a more equitable industry but also paving the way for a better future for all.”

The previous three editions garnered more than 5,000 candidates, 190K+ votes, 118 regional winners, 15 global winners, 110+ supporting associations such as eMerge, Endeavor, nPower, and HITEC, among others, and 160+ international judges including Lynn Martin, President of NYSE; Shari-Loessberg, Senior Lecturer at MIT Sloan School of Management; Rosario Marin, Owner of Marin & Marin LLC; Jorge Milburn, Director Sales & Ops EMEA at Tesla; and Linda Rottenberg, CEO & Co-founder, Endeavor Global.

"Since embarking on this journey four years ago, our unwavering mission has been to honor the trailblazing women who are fearlessly shattering barriers and forging new paths to success in their fields," said Wanda Weigert, Global Chief Brand Officer at Globant. "By amplifying their stories and fostering a supportive community, we can empower other women to pursue their professional development and unlock new opportunities in the rapidly expanding technology sector. Together, we can ignite a movement that propels women to achieve unprecedented levels of success."

This edition of Women That Build Awards count with the support of global partners like NYSE, Salesforce, Women Corporate Directors, Udemy and Coachub, together with local promotion of 40 supporting organizationes.  

All global winners will be awarded with a trip to the United States to celebrate together at the end of October 2023 and will be featured on the NYSE’s Billboard in Time Square during the promotion of the 5th Women That Build Awards Edition in 2024. The 24 regional winners will also receive an executive coaching program from Coach Hub, and a Udemy Business licenses to use according to their language, needs, and career projections.

The previous three editions garnered more than 5,000 candidates, 190K+ votes, 118 regional winners, 15 global winners, 110+ supporting associations such as eMerge, Endeavor, nPower, and HITEC, among others, and 160+ international judges including Lynn Martin, President of NYSE; Shari-Loessberg, Senior Lecturer at MIT Sloan School of Management; Rosario Marin, Owner of Marin & Marin LLC; Jorge Milburn, Director Sales & Ops EMEA at Tesla; and Linda Rottenberg, CEO & Co-founder, Endeavor Global.

Nominations and autonomations are open until June 5, and voting is open until June 12 at www.womenawards.globant.com.

_____________________

About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.  
• We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

• Globant’s recently acquired Australian-born company, eWave, will evolve into Globant’s Commerce Studio to help companies deliver the best commerce experiences
• This Studio reinforces Globant’s digital capabilities and brings commerce expertise that connects localized consumer experiences and knowledge around the world

NEW YORK - May 04, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced today the launch of its Commerce Studio. This new Studio will help organizations create best-in-class commerce-enabled experiences, with engineering and design at its core. The Studio’s goal is to meet the demands of tomorrow's customers, leveraging eWave and Globant's long-standing expertise with large and complex commerce transformations in both B2B and B2C domains.

“In today's rapidly changing digital landscape, staying ahead of the curve is the key to success. At Globant, we believe that continuous transformation of digital commerce experiences and creating solutions to meet the demands of tomorrow's customers is crucial,” said Diego Tártara, Chief Technology Officer at Globant.  “With our Commerce Studio, businesses can easily respond to changing customer expectations and offer personalized, relevant, and engaging omnichannel experiences across all touchpoints in the consumer journey. Our mission is to empower companies to thrive in this ever-changing landscape by building future-ready digital commerce solutions that deliver global results.”
The new Commerce Studio will provide core services including:

1. Digital Commerce Strategy: End-to-end digital commerce planning and consultancy around implementation and initiatives related to design, development, and technology stacks.
2. Crafted Commerce Experience: Deep understanding of consumer behavior to craft experiences that resonate and solve needs at any given stage of the customer purchase journey through design.
3. Digital Commerce Solutions: Offering go-to-market solutions or bespoke custom solutions tailored to individual business needs, whether it’s for a singular brand, multiple brands, or across multiple regions.
4. Connected Commerce Ecosystem: Integration with multiple platforms and services and utilization of cutting-edge solutions, such as Product Information Management (PIM), Order Management Systems, Loyalty Programs, and Marketing Automation, to achieve customer and business success.
5. Managed Support Services: Offering a range of managed support services, including hosting managed development and more. These services are tailored to fit the needs of any business – no matter the size or complexity – allowing any business to thrive.

“We are very happy to continue joining forces with Globant to augment our commerce capabilities in order to help clients all over the world drive large-scale complex end-to-end digital commerce transformations,” said Fatima Said, Managing Director & Co-Founder at eWave. “eWave has over 14 years of experience under its belt, and combined with Globant’s expertise, our new Commerce Studio is equipped with a wide range of cutting-edge technologies, including Adobe Commerce, Salesforce Commerce, Vtex, Akeneo, and more, enabling us to deliver end-to-end solutions that meet the specific needs of each business.” 

With this new offering, Globant will leverage eWave’s expertise working with clients such as Accent Group, Cochlear, PVH (Tommy Hilfiger, Calvin Klein), L’Oréal, and Toys "R" Us, among others, to continue rethinking and innovating commerce experiences.  

This new Studio will be added to Globant’s Digital Studios portfolio, which focuses on developing business models and technical capabilities on the latest technologies and trends to help our customers progress on their digital transformation journeys, digitize processes and experiences, and strengthen their relationships with their stakeholders, among other goals. It will also complement and augment the expertise that eWave brings to Globant. The Digital Studios include offerings such as Data & AI, Metaverse, and Digital Sales Studios, among many others.

To learn more about Globant’s Studios and each one of these success cases, click here.

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.  
• We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 
 

Globant inaugurates its second innovation center in Malaga supporting local talent and sustainable growth in the region.

Read the original content in Forbes. 

Globant expands in Mexico, where it recently opened a new office in Monterrey and plans to double its operation in the city in the next three years.

Read the original content in Reforma. 

Interview with Patricia Pomies on professional leadership and her role today at Globant. 

Read the original content in Mujeres&Cia. 

Juan Jose Lopez Murphy wrote about the way that AI has been taking in people's lives.

Read the original content in Forbes.