As part of a multi-year agreement with FIFA, Globant is a sponsor of the FIFAe World Cup Finals 2023 to continue driving the reinvention of the sports industry through technology

San Francisco – July 19, 2023 - Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, is a sponsor of the FIFAe Finals 2023, held in Riyadh, Saudi Arabia (MENA) from July 6 to July 19. This innovative competition showcases the pinnacle of esports talent in three exciting formats: the FIFAe Club World Cup, the FIFAe Nations Cup, and the FIFAe World Cup.

The announcement comes as part of the agreement signed last year between Globant and FIFA to enhance the growth of the FIFA+ platform and support some of the world's most iconic sports competitions.  

“As sponsors of the FIFAe Finals 2023, we are excited to work together with FIFA to explore new ways for soccer to be played and experienced,” said Wanda Weigert, Chief Brand Officer of Globant. “Esports transcends boundaries, captivating all genders, cultures, and ages and breathing new life into gaming. At Globant, we pioneer reinvention, forging the future and driving digital transformation to elevate organizations and enhance the global human experience.”

In addition to the FIFAe Finals 2023, Globant will also be a sponsor of the FIFA Women's World Cup Australia & New Zealand 2023™, the FIFAe Series™ in 2024 and 2025, and the promoter of the FIFA Under-17 Women's World Cup 2024™, the FIFA Under-20 Women's World Cup 2024™, and the FIFA Under-17 World Cup 2025™.

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 

Martin Migoya in interview talked about how artificial intelligence has become the new way to reach and interact with customers at Globant.

Watch  the original content in Youtube

Juan José López Murphy wrote an article about the importance of making society aware of the risks and uses of AI.

Read the original content in Evening Standard

• As part of its partnership with FIFA, Globant will also become a FIFAe Series™ Global Sponsor in 2023, 2024 and 2025
• With the sponsorship, Globant continues its journey to reinvent the global sports sector  and its commitment to supporting women across industries

NEW YORK – June 26, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced its support and sponsorship of the FIFA Women’s World Cup Australia and New Zealand 2023™, one of the world’s biggest sporting events. The announcement derives from the multi-year partnership between Globant and FIFA to supercharge the growth of the FIFA+ streaming platform and support FIFA’s flagship global events. As part of the partnership, Globant has also been an Official Regional Supporter for North America and Europe of FIFA World Cup 2022™; an Official Sponsor of several FIFAe Cups; and an Official Tournament Supporter of U17/U20 Men’s/Women’s World Cup™.  

The partnership between FIFA and Globant will create new ways for fans to engage in a sport they love, and empower more women and young girls to support, participate and excel in any area they are passionate about, even those dominated by men.  

“We are proud to support the FIFA Women’s World Cup and look forward to using our deep technical expertise to help elevate the experiences of fans from all over the world,” said Martin Migoya, Co-Founder and CEO of Globant. “With this sponsorship, we will also be able to simultaneously further our company goal of creating space for women to pursue their dreams and achieve in every industry – from technology to sports and beyond.”   

Diversity, equity, and inclusion have always been core values for Globant whether that’s in the world of technology or sports. Globant spotlights diverse communities and has been partnering with some of the biggest platforms and institutions in the sports world. From soccer, to tennis, to eSports and beyond, the company unites teams and communities globally that share common passions. 

“FIFA and Globant are strongly aligned in our passion for creating immersive digital and physical experiences that increase fan engagement on a global scale,” said Wanda Weigert, Chief Brand Officer of Globant. “Perhaps most importantly, supporting the FIFA Women’s World Cup™ feels very authentic to our brand values. From our founding in 2003, increasing diversity and inclusion in the industry has been one of our top priorities, reflected in several initiatives like our Women that Build Awards. Through this sponsorship, we will have a unique opportunity to help propel women’s soccer on a global stage, achieve greater inclusion and equity in the sports industry, and inspire the next generation of athletes.”

On the heels of recently announced partnerships with some of the world’s leading sports organizations, including LaLiga and the LA Clippers, Globant launched its Sports Reinvention Studio – its expert-led business unit specifically focused on reinventing the sports industry through cutting-edge technology solutions  – earlier this year. 

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide leader in CX Improvement Services  (2020)  by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.  
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

San Francisco, June 8, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has been positioned as a Leader in the IDC MarketScape: Worldwide Artificial Intelligence Services 2023 Vendor Assessment (doc #US49647023, May 2023). 

“We believe being named a Leader reflects Globant’s comprehensive AI journey and our commitment to offering value-driven services to each of our clients,” said Martín Migoya, CEO and Co-Founder at Globant. “We’ve been harnessing the power of AI for the past eight years by creating best-in-class solutions, as well as developing different products that are now witnessing exponential growth. We will continue to scale up our Artificial and Human Intelligence power by developing talent, knowledge, offerings, and products.”

“Globant positions its ‘AI Mindset Services’ at the core of the company's digital innovation, design, and engineering solutions value proposition, which aims to help clients gain competitive advantage through better business decisions, elevated customer experiences, and optimized operational results," said  Jennifer Hamel, Research Director at IDC. 

The IDC MarketScape report noted, “According to customers, Globant's strengths are the company's ability to provide resources with appropriate and quality technical skills, integrate Globant's project team with their internal team, provide solutions using their preferred AI technology providers, and deliver AI center of excellence services. IDC considers Globant's strategies around portfolio, sales enablement, marketing, and growth as key strengths.”

Organizations worldwide are increasingly recognizing the potential of AI to generate new user experiences, revenue streams, and enhance business processes at scale. Globant has introduced and evolved key products and platforms deeply rooted in AI, such as StarMeUp, MagnifAI, Augoor, and Genexus Next. Complementing its product portfolio, Globant has consolidated its AI offerings and initiatives into an end-to-end program called MINDS to provide a solid outlook on best practices across several industries. To learn more about how Globant’s AI solutions can help drive business growth, click here.

Previously, Globant was named a Major Player in the IDC MarketScape: Worldwide Salesforce Implementation Services 2021 Vendor Assessment (doc #US47073921, November 2021) and a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment (doc #US45658220, September 2020). 

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Leader in the IDC MarketScape: Worldwide AI Services 2023 Vendor Assessment doc #US49647023, May 2023) and Worldwide leader in Customer Experience Improvement Services  2020 Vendor Assessment (doc # US45658220 , September 2020).
• We were also featured as a business case study at Harvard, MIT, and Stanford.  
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

About IDC MarketScape 

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
 

The new commercial, which was developed by the creative agency GUT, lays out—with sarcasm—how these days, many consultancies are trying to keep up with the AI trend. It highlights the importance of Globant's deep expertise in bringing together Artificial and Human Intelligence to deliver unique and innovative solutions. 

NEW YORK – May 30, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technological solutions, announced today the launch of “I AI”, its new commercial from the “Stuck in Consultancy” saga. Developed together with the agency GUT Buenos Aires, the ad uses sarcasm to expose consultancies that want to quickly jump into the AI world. 

AI is generating a vital revolution—transforming the present and future of business and our daily life. It has already proven its power to reinvent organizations and industries positively while increasing their human capacity. With vast expertise in developing digital experiences and delivering AI-based solutions, Globant cleverly employs humor in this commercial to talk about this trend and emphasizes the importance of bringing together the best of Artificial and Human Intelligence to become the most innovative partner.

“As part of the 'Stuck in Consultancy' saga, this new commercial not only showcases Globant's commitment to challenging traditional norms and paving the way for innovative solutions but also draws upon our extensive experience in the field”, claims Wanda Weigert, Chief Brand Officer at Globant. “If you bring together AI knowledge with great teams that understand the potential of the technology and the needs of each organization, you get a unique partner that delivers truly exceptional experiences.”

“We have been building our AI portfolio since 2015 with the AI Studio and products like Augoor, Genexus Next, StarMeUp, and MagnifAI. All of them speak to our deep knowledge and experience to create value for organizations worldwide,” adds Martín Migoya, CEO and Co-founder at Globant. “We will continue to scale up our Artificial and Human Intelligence power to influence every area, industry, and business for the better.” 

Furthermore, Matías Lafalla and Ramiro R.Gamallo, DGC & Partners for GUT, add: “In the world of consultancy, it is common for brands to work with more than one consultant over the years—even simultaneously. From the agency, we took on the challenge of collecting previous experiences that Globant clients had with their competitors, and we recreated them with an ironic, humorous tone.” 

Globant’s focus on AI started back in 2015 when it first launched a specific AI Studio and started investing in several strategic initiatives. During this time, the company has introduced and evolved key products and platforms deeply rooted in AI, such as StarMeUp, MagnifAI, Augoor and Genexus Next. Complementing its product portfolio, Globant has also consolidated its AI-offering and initiatives into an end-to-end program called MINDS to have a solid outlook on best practices across several industries.

To see the ad, please click here.

Agency: GUT Buenos Aires
Client: Globant
Product: Globant
Campaign: Stuck in Consultancy 
Film: TBD
Territory: Global
Launch date: May 2023

Founder: Gastón Bigio
CCO & Partner: Joaquín Cubría
ECD & Partner: Ramiro Gamallo / Matias Lafalla 
ECD: Laura Rapela / Diego Fernández Posada/Juan Pablo Lufrano
Managing Director: Paula Medina Rivero
CD: Gastón Gual 
CD: Alex Romero
Creative Copywriter: Haroldo Moreira
Art Director: Julian Amarillo 
Group Account Director: Meme Traverso Lizarraga
International Account Supervisor: Bernardita Musa
Head of Production: Florencia Albizzati
Agency Producer: Mariana Jauregui
Creative Manager: Paula Akel
Head of Design: Rosario Muñoz
CSO: Javier Quintero
Head of Digital & Data: Ezequiel Gori Nastasi 
Social Strategist: Gonzalo Paz

Production Company: Rebolucion
Director: Luis Gerard
CEO: Ezequiel Ortiz
Executive Producer: Pilar Capurro
Producer: Cecilia Cárdenes
DOP: Javier Juliá
Post Production coordinator: Mariano Olivari
Color grading: Armaleo
Editor: Jerónimo Pérez
VFX: Da8
Mix and Sound Design: Porta Estudio

Client Representatives:
Chief Brand Officer: Wanda Weigert 
EVP, Global Marketing: Todd Krugman
Global Marketing Strategy: Emiliano Horcada
Campaign Manager: Ivanna Giménez

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place in which Innovation, Design and Engineering meet at scale.

• With more than 27,000 employees, we are present in 25 countries and 5 continents. We work for companies such as Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford. 
• We are members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

About GUT

An independent agency founded by Gastón Bigio and Anselmo Ramos that offers disruptive and visceral creativity for brands with courage. GUT Network is the #1 independent agency at Effie Latam for two consecutive years (2020/2021) and it is an Ad Age A-Lister (2021). It won 2 Grand Prix at Cannes 2021/2022 and it was awarded at The Clios, D&AD, The International ANDY Awards and Círculo de Creatividad Argentina for its work for clients such as Popeyes, Mercado Libre, Philadelphia Cream Cheese, Tim Hortons, Noblex, Skol, Heinz, Google and Headspace. GUT was also recognized this year as the #4 D&AD Independent Agency of the Year and as the #2 Cannes Lions Independent Network of the year 2022. GUT has offices in Buenos Aires, Miami, Toronto, São Paulo, LA, Mexico City and Amsterdam. www.gut.agency 
 

MagnifAI expands its offering by incorporating Generative AI to assist and further automate the testing journey 

NEW YORK - May 22, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has announced a major update to its AI-powered testing platform, MagnifAI. Through the use of generative AI, MagnifAI 5.0 can now autogenerate test cases and automation code snippets by simply describing requirements using natural language, boosting the ability of manual testers, test automation engineers, and many other professionals in the quality engineering space to use AI in concrete ways to improve their daily activities.

In the quality assurance field, the testing process involves several tedious and monotonous tasks, often consuming valuable time that could be spent on more meaningful creative assignments. By leveraging Generative AI technology, MagnifAI is at the forefront of the AI revolution, positioning itself as an AI-powered companion to optimize the testing journey, improve efficiency and deliver high-quality products and services.

“When we look at AI’s state-of-the-art capabilities, it's visible that while creators can produce more complex experiences, we have a gap in terms of what tools the quality engineering field has to validate these experiences simply and economically,” said Nahuel Franchi, MagnifAI Executive Director. “Our mission is to bridge that gap and integrate the enterprise-ready tools the AI field has to offer into the quality space.” 

This strategic upgrade addresses the growing demand for AI-based platforms and demonstrates Globant and MagnifAI's commitment to innovation. MagnifAI 5.0 is the perfect complement to our professional services offerings, and all of our Quality Engineering Studio Globers will have access to these new capabilities and be certified in their use to expand how we provide services to our clients. 

Launched in 2022, MagnifAI is an AI-powered automated testing platform that speeds up test cycles by incorporating artificial intelligence into any automation framework, making it possible to automate repetitive quality assurance tasks. The product is part of the Globant X portfolio, Globant’s division of next-gen products and platforms that helps organizations become the best version of themselves and get where they need to go, faster. Other Globant’s X platforms are Augoor, StarMeUp, Walmeric, and Genexus.

MagnifAI 5.0 is now available. Register here to book a demo. 

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 
We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
We were also featured as a business case study at Harvard, MIT, and Stanford.  
We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

• This is the first time an IT company has published a study that focuses on understanding how talent learns and identifies different learning preferences
• The most preferred learning sources are videos and tutorials, online courses, and from peers 
• Almost half of the neurodivergent people prefer to learn at their own pace and with reduced sensory stimuli

NEW YORK - May 4, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, published today the results of its Learning and Diversity Behind the Screen Report, which aims to understand how Globant employees (or “Globers”) learn in order to design new learning experiences which are more effective, inclusive, and personalized.

Globant understands that each person has different ways of understanding and participating in the world. To honor this individuality, Globant became the first IT company to develop a mapping that  contemplates not only diversities like gender, but also some that may be invisible such as neurodiversity, which means that people do not think, learn, or process information in the same way.

“The future of humanity depends on the solutions we create. A high-impact industry, such as technology, has the potential to influence other fields and be a game changer for society,” said Patricia Pomies, Chief Operating Officer at Globant. “Companies should focus on designing learning experiences that use new technologies and innovation to put employees at the center of the business. This will help ensure their employees are equipped with the skills they need to succeed according to their unique characteristics and specialties.”

One key finding of Globant’s study was that one of the main reasons employees start a learning process is related to work activities – for example, improving job career prospects. Additionally, the study shows the importance of practical and flexible learning to adapt at each individual's own pace. That’s why employees’ most preferred learning sources are videos and tutorials, online courses, and learning from peers. Most of these ways of learning share the characteristics of being quick, immediate, and adaptable to various schedules. 

In terms of gender, the study found that there are some differences between people who identify as women and those who identify as men. For instance, women report a greater preference for learning to improve their careers, while men more frequently report deciding to learn when they have questions related to their roles and responsibilities.

Neurodivergence also plays an important role in learning preferences, and taking this into account is crucial for organizations to design more inclusive learning proposals. People who report neurodivergent conditions show different learning modalities compared to those who do not report these conditions. For example, almost half of the people in the “neurodiverse” group prefer to learn at their own pace and with reduced sensory stimuli.

The study aimed to generate an initial mapping of learning preferences with a focus on diversity in technology. Globant works to reinvent the technology industry, and believes that quality education from an inclusive, equitable, and diverse perspective is crucial to innovation. That's why Globant prioritizes generating high-impact training programs and initiatives, as well as promoting research and data that can enhance knowledge and encourage good practices in technology.

“We aim to introduce new learning proposals that empower individuals, and thereby contribute to the technology industry's creation of an ecosystem in which every person’s unique talents can thrive and develop. Only through this approach can we enhance human intelligence and skills, emphasizing those aspects that make us unique,” said Melina Masnatta, Global Learning & DEI Director at Globant. 

Read the complete report, including the study’s results and methodology here.

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.  
• We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 
 

Simultaneously with Globant CEO, Martín Migoya, participating in the “Choose France Summit” with President Emmanuel Macron, Globant consolidates its French-based European team.
 

Pentalog is a leading France-based digital transformation company with a diverse array of services and a robust portfolio of clients throughout Europe.
 

Globant will now have a better reach in France, Germany, Netherlands, Switzerland, and Austria.

Paris, France – May, 15, 2023 – Globant (NYSE: GLOB), a digitally native technology services company, announced today that it has entered into a definitive agreement to acquire Pentalog, a renowned digital transformation company that creates high-quality technology solutions and products for digitally native organizations in key industries such as finance, sports, gaming, travel, and education, among others.

The acquisition will support Globant’s plans to expand its footprint and services in France. This agreement is also very significant to the Company’s growth plans in the Netherlands and DACH Region, adding a robust team of highly skilled engineers, tech specialists and consultants, and an impressive client roster.
Globant’s Co-Founder and CEO, Martin Migoya, will further comment on this important investment later today at Choose France Summit that will take place at the Palace of Versailles.

Pentalog serves some of the strongest brands in key industries, such as Criteo, Adidas, Cegid, BitPanda, TripAdvisor, Ipsos or G4S, among other 500+ companies in several sectors. Today, the Company is working on over 250 digital products with some of the world’s most innovative engineers. This combination will allow actual and potential clients of Globant and Pentalog to benefit from increased collaboration, scale-up solutions, and an enriched and broader value proposition.

Founded in 1993 in Orleans, France, Pentalog houses 1,300 professionals in France, Romania, Moldova, Mexico, Vietnam, and the U.S., among other countries, and offers a robust value proposition including digital services to solve customers’ business problems and a recruiting division to support customers’ internal teams expansion. In its 30 years, Pentalog was able to build a strong business pipeline with close to 80% of its revenues coming from European accounts and the remaining revenues generated in North America. 

Pentalog ’s Co-founder and CEO, Frédéric Lasnier, will remain with Globant together with his partners and the larger Pentalog team.

“France is one of the world's top economies and innovation hubs and we wanted Globant to have a stronger presence in such important geography. Pentalog impressed us with its amazing culture of innovation, client-centric approach, and diverse talents. Together, we will be able to continue offering top-notch services and products to keep reinventing some of the most beloved brands in the world”, said Martin Migoya, Co-Founder and CEO of Globant.

“Before this connection, I always had Globant in my sights. Both as a model of inspiration and as a reference in digital transformation around the world. Now that I have Globant at my side, no doubt we'll reach the top of the podium in Europe”, said Frédéric Lasnier, Co-founder and CEO of Pentalog.

“We are thrilled to welcome Pentalog as part of the Globant family. They are a great organization with a similar vision and dream, and a perfect fit for our European expansion strategy”, said Martin Umaran, Co-founder and President of Europe of Globant. 

“Once Pentalog is fully integrated, we will be able to offer better services to more companies with a local flavor and delivery in more European countries. This combination will support big time our plans to support Europe’s top brands digital transformation”, said Fernando Matzkin, Chief Business Officer for Europe of Globant.

Completion of this transaction is subject to customary closing conditions.

About Globant
We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford. 
• We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The expectations related to the businesses of Globant and Pentalog may differ from their actual results and consequently, you should not rely on these forward looking statements as predictions of future events. In some cases, you can identify forward-looking statements by terminology such as “believe,” “may,” “will”, “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “potential,” or the negative of these terms or other similar expressions. These forward-looking statements include, without limitation, expectations with respect to the anticipated benefits of the proposed acquisition. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside of the control of Globant and Pentalog and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the ability of the parties to complete the proposed acquisition; (2) the risk that the conditions to the closing of the acquisition are not satisfied in a timely manner or at all, (3) the risk that disruption from the transaction materially and adversely affects Pentalog’s business and operations; (4) restrictions during the pendency of the transaction that impact Pentalog’s ability to pursue certain business opportunities or other strategic transactions; (5) Globant’s ability to recognize the anticipated benefits of the proposed acquisition, (6) costs related to the proposed acquisition, (7) Globant’s ability to successfully grow Pentalog’s business; (8) potential adverse reactions or changes to business relationships resulting from the announcement, pendency or completion of the proposed acquisition; (9) the ability of Globant to retain and hire key Pentalog employees; (10) changes in applicable laws or regulations, (11) the demand for Pentalog’s services together with the possibility that Pentalog may be adversely affected by other economic, business, and/or competitive factors; and (12) other factors discussed under the heading “Risk Factors” in our most recent Form 20-F filed with the Securities and Exchange Commission and any other risk factors included in subsequent reports on Form 6-K. Because of these uncertainties, you should not make any investment decision based on these forward-looking statements. Except as required by law, we undertake no obligation to publicly update any forward-looking statements for any reason after the date of this press release whether as a result of new information, future events or otherwise.

With an agency approach enhanced with AI, Globant Create will combine creativity and  marketing strategy with data, and cutting-edge technology to offer its clients unique ways of connecting with their customers
This new creative powerhouse will merge former Digital Sales and Digital Marketing Studios with recently acquired creative agencies in Europe and Latin America

New York, NY - May 11, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced today the launch of Globant Create, a new Studio that combines creativity, marketing, and media with AI, Data, and other cutting-edge technologies to develop full 360 marketing strategies. Globant Create will offer current and future clients new ways of engaging and surprising users.
The ever-evolving technological landscape and the exponential growth of AI-based digital products increased consumer’s demand and appetite for top-quality digital experiences across every industry. With an agency approach enhanced with AI, Globant Create will provide a full-funnel service that addresses every aspect of digital marketing: from strategy to engagement, from technology to creativity, from acquisition to loyalty, from insights to meaningful experiences.
Globant Create is born out of the combination of former Digital Sales and Digital Marketing Studios and the amazing talent that joined the Globant family from acquired creative and performance agencies in recent years, such as Habitant in Europe and Ad_Bid and KTBO in Latin America. Starting today, our marketing, creativity, strategy and product management experts will work collaboratively in this new Studio and in close connection with all 35+ Globant Studios to leverage AI and other technologies with their expertise in multiple industries and markets. Globant Create will be one of the most certified and validated creative organizations globally, with partnerships with Adobe and Salesforce, along with being one of the few Google Partner Premier worldwide.
"Globant Create is a one-stop-shop for all marketing needs. We will accelerate growth for our clients by leveraging best practices on how AI, among other technologies, can apply to marketing and creativity and build competitive advantages at a global scale,” said Pepe Chamorro, former Habitant’s co-founder with 25+ years of experience and recently appointed Globant Create Studio Director. “At Globant Create, we believe in technology as the vehicle to make the world move forward, and in creativity as the energy behind it”, he added. 
"Globant has become a global leader in digital and cognitive transformation. Consolidating our creative value proposition under a unified top team and leveraging the best array of technologies and a world-class delivery is a new milestone in our growth path," said Martín Migoya, Globant's CEO and co-founder. “We believe that brands and technology are more intertwined than ever before. Consumers are asking for more personalization and better interaction, and it's time for every brand to find the best way to leverage AI and Data, among other breakthroughs” he added. 
With this new offering, Globant will leverage its expertise in working with clients such as Kellogg's, Mattel, Janssen, Uber, Nissan, Unicredit, Samsung, LaLiga, Electronic Arts, McDonald's, and Virgin telco, among others, to continue reinventing marketing needs.
For more information about Globant Create, please visit www.globant.com/studio/create

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford. 
• We are a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.