• Receiving the highest distinction a Salesforce Solution partner can achieve, reinforces Globant’s deep and proven expertise in integration, data, and AI-driven transformation. 

NEW YORK – December 2nd, 2025 – Globant (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future, today announced it was recognized by Salesforce for achieving the expert-level implementation in MuleSoft Anypoint, Data Cloud and Agentforce platforms — the highest distinction a Salesforce Solution partner can achieve— highlighting its leadership in integration, data, and AI-driven transformation. 

This recognition validates Globant’s proven expertise in deploying these products with excellence, measured by client success, project delivery, certifications, and innovation. It also elevates its standing within the industry, placing Globant amongst a highly selective group of organizations globally acknowledged for their high performance in this field. 

“Globant’s achievement reflects the new frontier of value creation within the Salesforce ecosystem, where integration, data, and AI come together to power the Agentic Enterprise. By mastering MuleSoft, Data Cloud, and Agentforce, Globant is setting a benchmark for how partners can help customers move from experimentation to scaled AI impact, driving automation, intelligence, and measurable business outcomes across every industry”, said María Angélica Latorre, Global Head, Center of Excellence and Strategic Partnerships, NextGen Platform at Salesforce. 

“We are very proud of this distinction that reinforces Globant’s leadership in enterprise integrations and AI-powered modernization. These achievements are not the end of the road, but a reflection of Globant's ongoing commitment to our Salesforce partnership which began over 20 years ago. Our ambition to reach new levels of expertise moves us forward to continue strengthening our offerings and our position as leaders in digital transformation”, said Roland Berthelot, Head of the Salesforce Studio at Globant. 

With Globant's recently announced AI Pods, the first subscription model for AI-powered services like engineering, product definition, design, and testing, these recognitions will strengthen the company’s ability to bring together integration, data, and AI at scale to accelerate business transformation. 

Over 1,000 AI certifications achieved: another significant step in Globant and Salesforce journey

In June, Globant announced it garnered 1,000 AI Certifications in Salesforce, a significant milestone showcasing its dedication to and expertise in helping customers leverage cutting-edge data and AI technologies with Salesforce.

Through its specialists worldwide, Globant reinforced its capability to leverage Salesforce’s AI tools – particularly Agentforce, Salesforce’s autonomous AI application – to help businesses automate routine tasks and benefit from increased productivity and lower costs.

For more than 20 years, Globant has partnered with Salesforce to help joint customers use the platform to revolutionize their business, ignite growth, and strengthen connections. Globant’s dedicated Salesforce Studio has 58 global Delivery Centers, through which it has implemented 5,100+ Salesforce projects and achieved a customer satisfaction score of 4.7/5.

For more information, please visit www.globant.com/studio/salesforce 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 29,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Riot Games, and Santander, among others.
• We were named a Worldwide Leader in Experience Design Services (2025), and previously recognized as a Worldwide Leader in AI Services (2023) by IDC MarketScape.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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SAN FRANCISCO — November 12, 2025 — Globant (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future,  today announced it has been named a finalist of the 2025 Microsoft Telco and Media Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

"This achievement is a true honor and represents a significant milestone in our commitment to driving impactful transformation for our clients in these key industries," said Martin Szenig, VP of Technology & Microsoft Studio Partner at Globant. "Our long-standing collaboration with Microsoft allows us to leverage cutting-edge cloud, data, and AI solutions to help Media and Telco companies reinvent themselves, and we look forward to continuing to deliver extraordinary results together."

The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered outstanding Microsoft Cloud applications, services, devices, and AI innovation during the past year. Awards were classified in various categories, with honorees chosen from more than 4,600 nominations across more than 100 countries. 

Globant was recognized for providing outstanding solutions and services in the Telco and Media category. The Media and Telco Partner of the Year Award recognizes companies that have demonstrated strong customer focus, leveraging Microsoft Technology and Innovations to drive differentiation, solution innovation, and creation of new business models and growth. 

Globant revolutionizes live fan experiences, creating the world’s most immersive arena, showcasing frictionless solutions that deliver biometric access, personalized content, checkout-free retail, and real-time engagement. This repeatable smart venue architecture sets a global standard for “phygital” experiences and monetization in media and telco.

“Congratulations to all the winners and finalists of the 2025 Microsoft Partner of the Year Awards, said Nicole Dezen, Chief Partner Officer and Corporate Vice President at Microsoft. “This year, our partners harnessed the transformative power of Microsoft’s Cloud and AI platforms to deliver transformative solutions that redefine the boundaries of innovation. The energy and ingenuity across our ecosystem continue to inspire us. The 2025 honorees exemplify what’s possible when technology and vision unite to empower customers around the world.”

With over a decade of AI expertise, Globant has been working together with Microsoft since 2017, boasting advanced Azure certifications. Globant has successfully delivered projects across various industries, utilizing Microsoft Azure cloud services, Azure AI applications and accelerators, and Globant’s AI platforms to assist businesses in modernizing and migrating their systems. By merging innovative strategies with Microsoft technologies, Globant empowers clients to maximize the Azure ecosystem and evolve into scalable, intelligent enterprises.

__

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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• Globant becomes official digital transformation partner to support some of Riot’s most critical tech initiatives including future explorations in AI, esports viewing, and mobile integrations.

• This partnership becomes the biggest agreement in the Games space in Globant’s history.

NEW YORK, November 6, 2025 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, and Riot Games, the company behind global esports phenomena League of Legends (LoL) and VALORANT, today announced a multi-year strategic partnership to support some of Riot’s most critical innovation initiatives and fan communities across League of Legends and VALORANT Esports. This collaboration brings together Riot’s world-class esports experiences with Globant’s global expertise in digital reinvention.

As its new digital transformation partner, Globant will support some of Riot Games’ most critical tech initiatives, including future explorations in artificial intelligence that augment esports viewing experiences and mobile integration capabilities. During the multi-year partnership, the two companies will push the boundaries of technology to unlock teams to deliver richer, more tailored experiences for millions of players and fans globally.

“Globant shares our commitment to deliver the most resonate and engaging experiences for players and fans around the world,” said David Mulhall, Global Head of Esports Partnerships and Business Development, Riot Games. “Their deep expertise in technology will help us accelerate areas of the business so Rioters can focus on pushing creative boundaries of what’s possible in esports and live events.”

“We are thrilled to join forces with Riot Games to expand the future of gaming and esports,” said Martin Migoya, Co-founder and CEO, Globant. “This partnership reflects our shared belief that technology and creativity can reshape how communities connect, play, and experience entertainment.”

Globant brings extensive experience across media, entertainment, and gaming that reinforces its role as a transformative technology partner. Through its Media & Entertainment and Games Studios, the company supports global organizations in areas such as content creation and management, streaming platforms, game development, art services, quality assurance, product management, and ongoing live operations. Globant is also a trusted partner to leading sports and entertainment brands, including FIFA and Formula 1®. By combining deep industry expertise with advanced technologies like AI, Globant has established itself as a key enabler of innovation and fan engagement for some of the world’s most influential organizations in sports, media, and gaming.

About Riot Games

Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, which has gone on to be one of the most-played PC games in the world. In the years since, Riot has released VALORANT, Teamfight Tactics, Legends of Runeterra, League of Legends: Wild Rift, Riftbound and 2XKO. Riot’s titles have led to the creation of some of the most-watched and widely recognized esports in the world, culminating in events like the League of Legends World Championship, VALORANT Champions and the TFT Open, which are watched by millions of fans each year. Riot has also expanded its IP through multimedia projects across music, comic books, board games, and Arcane, its Emmy-winning animated series.

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

•  We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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• New report from Globant uncovers the trends driving shopping habits this holiday season and how brands can meet consumer expectations

• Globant report analyzes brand strategies and the role AI is playing in driving retail experiences, product discovery and purchasing decisions

NEW YORK – October 30, 2025 Globant, a digitally native company that helps organizations thrive in a digital and AI-powered future, today released its latest report, “The Impact of AI on Holiday Retail in 2025.” The study reveals how artificial intelligence is reshaping shopping habits, empowering intentional consumers, and redefining how brands should prepare for the most competitive season of the year.

According to the report, shoppers are entering this holiday season with a mindset that is more deliberate, ethical, and value-driven than ever. Rather than chasing discounts, consumers are focusing on long-term value, trust, and personalized experiences, consolidating purchases with fewer retailers that align with their values. This intentional shift challenges brands to rethink how they engage customers — from discovery to checkout — in a world where AI influences every decision.

The adoption of artificial intelligence across industries continues to accelerate, with 72% of companies now integrating AI into at least one business function, up from 55% the previous year (Statista, 2024). In retail, this transformation is already translating into measurable impact: during the 2024 holiday season, AI influenced $229 billion in global online sales, a significant jump from $199 billion over the previous two years (Reuters, 2025).

As intentionality becomes the new currency of loyalty, Globant’s report identifies five key moves that will define which retailers succeed this season. These imperatives blend technology, timing, and purpose to meet the expectations of value-driven consumers and build sustainable competitiveness beyond the holidays:

1. Weaponize AI for Personalization, Not Just Promotion: AI should do more than drive sales — it should deepen loyalty. By analyzing browsing and purchase histories, retailers can craft precise, individualized recommendations and offers. The shift is from generic “20% off” blasts to meaningful, value-added propositions that make customers feel understood and valued. 

2. Launch Holiday Campaigns in Q3: Waiting until November is no longer viable. September and October are critical windows to build brand consideration, deliver value-driven content, and secure early, intentional shoppers before the holiday noise peaks.

3. Build a Compelling Full-Price Proposition: Heavy discounting erodes long-term brand equity. Instead, retailers should invest in transparent sourcing, powerful storytelling, and exclusive “members-only” products or bundles that reinforce the idea that full price is the right price. Consumers will pay more for authenticity, ethics, and experience.

4. Master Seamless Omnichannel Execution: Shoppers expect a frictionless journey from discovery to purchase. A product found on an app should be instantly available for home delivery or same-day in-store pickup. Every delay or disconnect risks not just a single sale, but ongoing loyalty.

5. Reimagine the Store as a Service: Physical stores must transcend their role as showrooms. They are logistics hubs, community spaces, and immersive brand experience zones. Success depends on empowering staff to act as ambassadors and problem-solvers, not just transactional clerks.

“This holiday season, shoppers aren’t chasing deals and choosing brands they trust as they used to. Their behavior is shifting toward more intentional and value-driven choices,” said Santiago Noziglia, CEO of Globant’s Retail, CPG, and Automotive AI Studio. “Retailers that recognize this intentional mindset early and deliver seamless, personalized experiences across channels will be the ones who win over loyal consumers, not just during the holidays, but into 2026 and beyond.”

The report concludes that AI will be the differentiating factor in this year’s holiday success stories. From predictive marketing and demand forecasting to immersive in-store experiences, retailers leveraging AI not only optimize operations but also build deeper emotional connections with consumers.

By combining technology with empathy and purpose, brands can transform the holiday rush into an opportunity for sustained growth and trust — proving that in the era of AI, intentionality is the new currency of loyalty.

To learn more, download the full report here: https://more.globant.com/en/ai-retail-trends-holiday-season-2025 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

•  We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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For more information, visit www.globant.com.

• Globant will transform LALIGA's operations with its AI Pods subscription model powered by Globant Enterprise AI 

MADRID, 7th November, 2025 – Globant (NYSE: GLOB), a digitally native company dedicated to reinventing businesses through innovative technology solutions, and LALIGA, Europe’s most successful football league, have signed a Memorandum of Understanding (MoU) that marks a milestone in the transformation of the operations of one of the world's leading sports organizations through the large-scale adoption of artificial intelligence (AI).

At the center of this new MoU are AI Pods, Globant's disruptive subscription model built around teams of AI agents that are supervised and orchestrated by the company’s experts, enabling the development of faster and more productive solutions. This model has already been successfully implemented at scale by leading organizations across industries such as aviation, banking, and entertainment.

Through Sportian, the joint venture between Globant and LALIGA to transform the world of sports organizations, AI agents will be created in key organizational areas such as talent development, operations, and technology to improve - among other processes - sports performance analysis, personalized content creation, and workflow automation, all within a coordinated and centralized system. These new agents will join Sportian's current offering of technological solutions, the most comprehensive in the sports industry.

Javier Tebas, President of LALIGA, emphasized, “At LALIGA, we understand innovation as a strategic pillar for the future of sports. This agreement allows us to incorporate artificial intelligence in a practical and transformative way, reinforcing our commitment to operational excellence and to an increasingly modern, efficient, and fan-centric competition. With this alliance, we take another step toward keeping LALIGA at the forefront of the industry.”

Martin Umaran, EMEA President and Co-founder of Globant, said: “LALIGA is taking a historic step by becoming the first global sports organization to adopt agentic AI models to reinvent its business. With this vision, not only will it achieve new levels of efficiency, but it will also open the door to innovations and outcomes that will forever transform how sport is managed, played, and experienced.”

Martín Migoya, CEO and Co-founder of Globant, said: “We are proud to begin a new chapter of collaboration between Globant and LALIGA. This agreement, which supports our ability to carry out concrete and effective transformations,  is also an example of how disruptive technologies drive sustainable value and how people, empowered by artificial intelligence, can redefine everything they set their minds to.”

Luis Ureta, CEO of Sportian, added: “With this agreement, we are supporting LALIGA on its innovation journey, reinforcing its position as a global benchmark in sport. Through the integration of AI solutions and agentic models, together we will build the most efficient, scalable, and transformative operating model in the global sports industry.”

Sportian has a proven track record of creating transformational AI-powered solutions for organizations such as the Saudi Pro League, Lega Serie A, Major League Rugby, Club América, MotoGP, ONE Championship and the Belgian Pro League.

With experience spanning five continents and over 40 clients across a variety of sports, Sportian combines deep industry expertise with Globant's technological power to serve as the key partner in the design and execution of this program.

About LALIGA

LALIGA is the world’s largest football ecosystem. It is a private sports association, composed of the 20 clubs/SADs of LALIGA EA SPORTS  and the 22 of LALIGA HYPERMOTION, responsible for the organisation of professional national-level football competitions. With more than 258 million followers across social media globally (on 16 platforms and in 20 different languages), LALIGA has its headquarters in Madrid (Spain) and boasts the widest international sport-property network, present in 35 countries via 8 offices. The Association carries out its social mission through the LALIGA FOUNDATION, and is the first professional football league in the world to run a competition for players with intellectual disabilities: LALIGA GENUINE.

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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• Digital Suppl.AI is the joint platform driving YPF’s Supply Chain transformation, composed of 46 AI agents across eight agentic solutions to optimize sourcing, inventory, contract, and supplier management.

• The project is built on Globant’s groundbreaking AI Pods model — teams combining AI agents supervised by human experts to develop agentic solutions with higher productivity and faster time-to-market.

• The goal is to reduce operational frictions, enhance productivity and process efficiency, and scale capabilities across the entire supply chain.

• The initiative aligns with YPF’s Vision 2030, focused on achieving greater efficiency, competitiveness, and sustainability.
   

Buenos Aires, October 29, 2025 — YPF and Globant today announced their launch of Digital Suppl.AI, an agentic AI-based transformation platform designed to modernize the supply chain of Argentina’s leading energy company.

The platform features eight agentic solutions aimed at optimizing strategic and highly manual processes. In this first phase, developments will focus on procurement and inventory management, two key areas for business competitiveness. The project is being executed under Globant’s new engineering subscription model, AI Pods. These AI Pods combine artificial intelligence agents supervised by Globant experts, who will develop 46 specialized agents focused on specific activities. The AI Pods will increase productivity and speed in platform development while enabling the integration and orchestration of purchasing, inventory, contract, and supplier management processes.

Through a design rooted in automation, vast data utilization, and natural language interaction, the platform provides personalized user experiences, simplifying operations and improving decision-making.

Digital Suppl.AI goes beyond simple automation — it can learn and evolve with every interaction, ensuring operations are executed faster, more efficiently, and in alignment with company policies. What once required manual processes can now be completed through fluid chat interactions with agents; scattered operational tasks are managed via contextual and assisted automation; fragmented data becomes end-to-end traceability in purchasing and contracting; and reactive decisions are replaced by real-time strategic recommendations. These agentic solutions will shorten process cycles, optimize costs, and boost productivity, allowing people to focus on higher-value initiatives.

“We’re proud to help one of Argentina’s flagship companies redefine the future of Supply Chain in the energy industry. Globant’s new AI Pods system — where humans supervise AI agents — will enable YPF to accelerate its developments and stay ahead of future challenges,” said Martín Migoya, Co-founder and CEO of Globant.

“Our goal is for Argentina to export more than 30 billion dollars by 2031. Now, execution is our responsibility — and to be efficient in management, we need the right tools. This project with Globant is key to having those tools in place. It’s up to us to advance the projects that will enable the transformation of the country’s productive matrix,” said Horacio Marín, President and CEO of YPF.

“With Digital Suppl.AI, YPF will have state-of-the-art AI-powered developments at its service, and will be able to capture value in key areas,” added Fernando Montero Bolognini, CEO of Globant’s Energy & Telecommunications AI Studio.

Through its Energy AI Studio, Globant has been deeply involved in the design and development of the Digital Suppl.AI platform and in the challenge of integrating data across YPF’s entire structure and value chain. The project also includes comprehensive consulting services for developing a value management strategy focused on Supply Chain and cultural change management, ensuring that technological innovation translates into sustainable results and genuine organizational transformation.

This partnership with Globant as a technology ally strengthens YPF’s 4x4 Plan, aimed at improving efficiency across all operations to position the company as a globally competitive energy player and support Argentina’s goal of surpassing USD 30 billion in exports by 2031.

________

About YPF

YPF is Argentina’s leading energy company and the country’s top producer of shale oil—ranking as the largest shale oil operator in the world outside the United States. With a presence across the entire energy value chain, YPF operates in Vaca Muerta, leads in refining and electricity generation, invests in renewable energy, and manages a nationwide network of more than 1,600 service stations.

For more information, visit www.ypf.com 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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For more information, visit www.globant.com.

• Following nearly two years of successful collaboration after GUT was welcomed into the Globant family, the tech leader centralizes all of its marketing and advertising capabilities under the GUT Network umbrella which will now have 12 offices with over 2,000 people. 

NEW YORK, October 28, 2025 – Today, Globant announced the consolidation of all its marketing and advertising disciplines under GUT Network, bringing together capabilities across AI, Digital Marketing, Digital Consumer Experience, Social, Content, Media, Martech and Data Analytics, as well as specialized marketing services for Healthcare and Pharma.

The GUT Network will be led by Gastón Bigio and Anselmo Ramos, GUT co-founders; and Wanda Weigert, Globant Chief Marketing Officer. The decision to bring together all of its advertising and marketing capabilities for brands all over the world comes after almost two years of collaborative work and best practice sharing after Globant's acquisition of GUT in November 2023. 

The move instantly augments GUT’s footprint, and headcount, more than doubling its size in terms of geographical reach, offerings, and staff. 

Also, as of today, GUT Network is announcing the opening of two new fully operational offices in Bogotá, Colombia, and Copenhagen, Denmark. With 200+ professionals, GUT Bogotá will focus on full-funnel media, data analytics, and creativity. GUT Copenhagen comprises over 60 healthcare and pharmaceutical marketing experts and will operate as a center of excellence in pharma within the Network, with clients like Biogen and Alfasigma. These offices complement existing hubs in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York, and Singapore.

GUT’s new marketing services capabilities will rely on the continued leadership of Pepe Chamorro, Fernando Martínez-Corbalán, Mads Krogh Petersen, Jorge Camargo, and Marwa Khalife.

GUT was named #2 Most Innovative Company in marketing and advertising by Fast Company in 2024. Since its inception in 2018, the agency’s strength has been helping brands generate a disproportionate amount of buzz, infiltrate pop culture, influence behaviors, foster long-term brand love and ultimately help solve clients' biggest business challenges. In just seven years the agency has evolved from startup to global creative powerhouse, shaking up the advertising industry, earning global recognition, achieving multiple firsts, and taking home top honors at the most prestigious awards shows. 

Globant and GUT started working together in 2020 when the digital consultancy chose the   independent creative agency as its creative partner. Since then, they’ve nurtured a strong partnership that was further cemented in November 2023 when Globant acquired GUT.

Together, Globant and GUT have ideated, developed, and executed campaigns for some of the world's biggest and most beloved brands — leveraging the best of technology and creativity, while embedding AI at the core of marketing and creative solutions. This announcement aligns with Globant's strategy of innovation and expansion, unlocking incredible new opportunities for GUT to continue fueling its exponential growth. 

The enhanced GUT Network will now be able to offer more services to its strong roster of clients, including AB InBev, Mercado Libre, Tim Hortons, P&G, Kraft Heinz, Verizon, and Havaianas, among many others, while also gaining full access to Globant's top clients like FIFA, F1, Electronic Arts, and Okta, among others. 

GUT Co-founders, Gaston Bigio and Anselmo Ramos, said, “This latest move further demonstrates Globant’s confidence, support, and total commitment to the GUT brand and culture. For us, this is the realization of a powerful dream that began when we founded GUT in 2018. Expanding the GUT brand to new territories is the natural next step for us.” 

“By bringing together all our marketing capabilities into one global and diverse team, we’re amplifying our ability to spark meaningful transformation across our clients”, said Wanda Weigert, Chief Marketing Officer at Globant. “More than ever before, GUT Network is a powerful and fully equipped creative ally, fueled by cutting-edge technologies and exceptional talent.”

Gaston Bigio and Anselmo Ramos, GUT co-founders, will now be part of Globant’s top management team that reports to Martin Migoya, Globant’s CEO and Co-founder. Andrea Diquez, GUT Global CEO and all the existing GUT leadership team will remain in their roles. 

Both Globant and GUT are ranked among the top ten global organizations in their respective industries: Globant was named the 5th strongest IT brand globally by Brand Finance in 2024, and GUT was amongst the top 10 most awarded networks in Cannes Lions 2025 – together they are a powerful global creative tech company primed for even greater growth. 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

• New global study of 250 pharma leaders shows rapid uptake of agentic AI; early adopters focus on market intelligence, patient support, compliance and data integration.

• As the industry seeks to grasp over $100 billion a year in new growth opportunities, MIT Technology Review Insights claims: “agentic AI promises the next phase of transformation: from AI tool to AI coworker.”

   

Madrid – 14th October, 2025 – Globant (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future, has partnered with MIT Technology Review Insights to launch a new report titled, “Transforming Commercial Pharma with Agentic AI.” The report reveals that pharmaceutical companies are rapidly adopting AI agents across commercial and medical affairs, finding both strong momentum and clear priorities for the industry. 

The report [available to download here] is based on a study conducted by MIT Technology Review Insights, the custom publishing division of MIT Technology Review, backed by the world’s foremost technology institution, between May and July 2025. In total, 250 senior executives from the pharmaceuticals, biotech, and bioengineering industries took part, based in nine countries: Canada, US, France, Germany, Italy, Spain, UK, Brazil, and Switzerland.

Key findings from the study

• Nearly three quarters (73%) of respondents are planning, piloting or deploying agentic AI initiatives; some are already in production. Adoption is expected to climb sharply over the next 12–18 months.
   

• Regulatory compliance (51%), data standardization (49%), patient support (46%), and market intelligence (46%) rank as the highest-priority use cases.
   

• Workflow design/orchestration (60%) and compliance/validation (55%) are the top challenges to deployment; tech infrastructure (42%) and data governance (38%) follow.

   

• 84% plan to prioritize data standardization and integration to make agents reliable at scale. 

The report includes remarks from Jeff Headd, Vice President of Commercial Data Science for North America, Johnson & Johnson, who commented: “We invested heavily in learning and up-skilling on how to use AI. One of the messages we’ve emphasized is that AI is not going to take your job, but another human using AI might, so the goal is to become an expert at using it to bring the most out of yourself.”

Within its analysis, The MIT Technology Review Insights team notes that generative AI is poised to create between $60 billion and $110 billion a year in economic value for the pharma and medical product industries, stating agentic AI could be the catalyst to kick-start a new phase of transformation for the sector.

To ensure that such promise is delivered, respondents are clear on the need for strong data foundations, with 84% ranking data standardization and integration as a high or medium priority for enabling AI agents to deliver value.

Within the report, Frank Defesche, Senior Vice President and General Manager of Life Sciences at Salesforce, added: “Instead of viewing agentic AI as a standalone, isolated tool, it needs to be embraced as an embedded and inseparable element of core business processes. It’s important to build systems that can embed legislation and regulatory documentation directly, and it's essential to establish clear human oversight, specific handoff points where critical decisions must remain in human hands.”

These global perspectives present a compelling case for how agentic AI can reshape the commercial and medical functions of the industry, creating new efficiencies, accelerating compliance, and driving more personalized engagement with healthcare professionals and patients.

Joaquín Labado, Healthcare & Life Sciences Managing Director at Globant, added: “AI agents can accelerate and innovate across the whole medical-marketing workflow, including research, strategy, execution, and optimization to create relevant and personalized content and services for a specific health care professional to engage with. Rather than create discomfort in a highly regulated industry, it’s a chance to set clear agentic rules and guardrails that let us innovate at speed while staying compliant.”

Ariel Capone, CEO of Globant’s Healthcare & Life Sciences AI Studio, concluded: “At Globant, we are working to ensure that agentic AI becomes a strategic pillar in the future of the pharmaceutical industry. Its value goes far beyond automation: it’s about driving a new form of collaboration between people and technology, capable of transforming how the industry innovates, communicates, and improves patients’ lives. We believe this is a historic opportunity to build a future for healthcare that is smarter, more agile, and profoundly human.”

To learn more about the report, click here.

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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• This milestone showcases Globant’s deep expertise in delivering comprehensive, secure, and scalable cloud solutions across the entire AWS lifecycle.

New York, October 9, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announces that it has achieved the Amazon Web Services (AWS) Managed Service Provider (MSP) Partner Program designation, validating its proven capabilities in delivering end-to-end AWS solutions across all stages of the cloud journey.

The AWS MSP Program recognizes AWS Partners with a proven track record of excellence in providing customers with ongoing cloud strategy, architecture, migration, operations, and optimization. To attain this recognition, Globant successfully completed a rigorous, third-party audit of its business health, technical expertise, security practices, and customer success.

"Earning the AWS MSP Partner Program designation reinforces our strategic commitment to delivering measurable business outcomes through end-to-end cloud services. We help our clients navigate complexity, accelerate transformation, and unlock long-term value through secure, scalable, and optimized cloud environments", said Diego Tártara, Chief Technology Officer at Globant. 

Globant’s value proposition within the AWS MSP Partner Program is centered on expert guidance across the cloud lifecycle—from initial planning and architecture to migration, deployment, proactive monitoring, and continuous optimization. Its offering stands out thanks to robust security practices, cost-effective operations, and elastic pricing models tailored to client needs. Globant currently supports more than 60 customers through its strong cloud-managed services practice.

According to a recent Canalys Special Report, 60% of customers highlight specialization as a top criterion when selecting cloud partners, while 74% regularly review their partners' certifications. Achieving the AWS MSP Partner Program designation aligns with Globant’s broader cloud strategy to remain at the forefront of trusted and scalable digital transformation solutions.

"This designation underscores our ability to drive digital transformation at scale by aligning cloud strategies with business goals. Our collaboration with AWS, combined with our operational excellence and industry expertise, ensures that clients can modernize with confidence, speed, and a clear return on investment", said Sabina Schneider, Chief Solutions Officer for the Enterprise Network at Globant.

This new milestone builds on Globant’s prior achievements, including the AWS Premier Tier Services Partner status and the AWS Level 1 MSSP Competency. Together, these accomplishments highlight the company’s dedication to driving value and trust at every stage of cloud adoption.

Globant's AWS Studio brings together its global presence, strategic collaboration with AWS, and a deep understanding of both technology and business to deliver transformative cloud solutions with measurable outcomes.

For more information about Globant’s AWS Studio and services, please click here.

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

•  We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

• Hours after OpenAI’s announcement, Globant Enterprise AI incorporated the new protocol, enabling clients to adopt cutting-edge advancements instantly

• The Globant Enterprise AI 2.3 version will be available in the upcoming days exclusively by invitation and through a waitlist 

New York – October 6, 2025 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through technology, today unveiled version 2.3 of Globant Enterprise AI (GEAI), its proprietary AI platform, which integrates the Agentic Commerce Protocol (ACP) and therefore the capacity of building AI Agents with transactional capabilities, hours after OpenAI’s announced this new agentic commerce protocol.

This announcement builds upon Globant’s recent integration of Model Context Protocol (MCP) and Agent-to-Agent (A2A) communication into GEAI, reinforcing the platform’s ability to connect, scale, and adapt AI-powered solutions within complex enterprise ecosystems. This update keeps increasing the platform’s interoperability, enabling enterprises to build, deploy, and manage AI agents across heterogeneous platforms — further accelerating secure, scalable, and collaborative AI development for global organizations.

From Conversations to Transactions: Introducing ACP

With the release of its 2.3 version, GEAI incorporates Agentic Commerce Protocol (ACP), the open standard behind what OpenAI describes as “Instant Checkout”. ACP enables AI agents, users, and businesses to collaborate in completing purchases directly through conversational interfaces. By leveraging existing payment systems and fulfillment processes, ACP provides a secure, compatible, and enterprise-ready framework for AI-driven transactions.

GEAI 2.3 version will be available in the coming days exclusively by invitation. Register here to enter the waitlist.

"At Globant, we believe the future of enterprises lies in building living ecosystems where AI is seamlessly embedded into every interaction. Being at the forefront of AI integration in business, with version 2.3 of Globant Enterprise AI we are taking a major step forward by introducing transactional capabilities to AI Agents”, said Martín Migoya, Co-founder and CEO of Globant. “We are eager to pilot this new feature with as many current and potential clients as soon as possible.”

"Globant Enterprise AI was designed as a flexible and adaptive platform that can integrate new models and protocols almost immediately and allow organizations to create and configure their own agents through a simple, conversational interface. With version 2.3, our clients will be able to explore AI Agents capable of executing transactions securely and at scale,” added Gastón Milano, CTO of Globant Enterprise AI. “This demonstrates how GEAI not only powers conversations but also enables real business operations, giving enterprises a clear advantage in deploying AI quickly and confidently".

Globant Enterprise AI is already making a significant impact across various industries. Organizations using the platform have reported an impressive 80% reduction in legacy system modernization times, allowing them to swiftly adapt to evolving market demands. In software development, companies have achieved a remarkable 50% reduction in costs, enhancing their operational efficiency. These metrics demonstrate how GEAI is driving transformative results and fostering innovation in today’s fast-paced business landscape.

To learn more about Globant Enterprise AI, please visit https://www.globant.com/globai-os 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

•  We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.