• Globant Enterprise AI Powers Next Wave of Business AI, Incorporating MCP and Enabling Interoperability via A2A

  • 31 Jul 2025

    Press Release

GEAI integrates MCP and A2A

  • Enhanced by these protocols, Globant Enterprise AI positions itself as the foundational platform for secure, scalable, and collaborative AI development throughout enterprise environments

 

  • MCP and A2A’s new features allow users to import and interconnect tools and agents from external environments like Agentforce, Google Cloud Platform, Azure AI Foundry, and Amazon Bedrock directly into Globant Enterprise AI, bridging previously siloed frameworks

 

NEW YORK – July 31, 2025 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a major upgrade to its proprietary AI platform, Globant Enterprise AI (GEAI), which now supports both Model Context Protocol (MCP) and Agent2Agent (A2A) Protocol. This update  increases the platform’s interoperability, enabling the seamless integration of agents and tools defined in other frameworks and helping Globant continue to accelerate secure, scalable, and collaborative AI development for global organizations.

This release marks a strategic evolution of GEAI into a fully interoperable ecosystem, bridging previously siloed frameworks and enabling enterprises to build, deploy, and manage AI agents across heterogeneous platforms. MCP allows GEAI agents to interact with the best available enterprise tools and applications globally, while A2A interoperability allows these agents to autonomously interact with Salesforce’s Agentforce, Azure Foundry, Amazon Bedrock, Vertex AI from Google Cloud Platform, and many others

“Today’s enterprise AI landscape is inherently multi-agent and multi-LLM. Globant Enterprise AI was built to thrive in this environment, enabling organizations to model any agentic scenario, from individual agents to coordinated collaborations and complex, cross-channel workflows,” said Gastón Milano, CTO of Globant Enterprise AI. “With seamless agent interoperability through A2A and limitless tool integration via new Model Context Protocol (MCP), Globant Enterprise AI acts as the connective tissue for AI agents, tools, and models – bringing enterprise-grade control, context, and scale.”

This major update not only expands Globant Enterprise AI’s core capabilities, but also positions Globant at the forefront of next-generation enterprise AI infrastructure, offering new levels of automation and integration with real-time web search, intelligent data scraping, and access to cutting-edge AI models, including OpenAI o3-pro, Anthropic Claude 4, xAI Grok 4, Google Imagen 4, and all the Azure AI Foundry models.

Globant Enterprise AI is already making a significant impact across various industries. Organizations using the platform have reported an impressive 80% reduction in legacy system modernization times, allowing them to swiftly adapt to evolving market demands. In software development, companies have achieved a remarkable 50% reduction in costs, enhancing their operational efficiency. These metrics demonstrate how GEAI is driving transformative results and fostering innovation in today’s fast-paced business landscape.

To learn more about Globant Enterprise AI, please visit https://www.globant.com/globai-os.

— 

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

  • We were featured as a business case study at Harvard, MIT, and Stanford.

  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

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For more information, visit www.globant.com.

  • Globant and OpenAI Collaborate to Accelerate Enterprise-Scale AI Transformation

  • 25 Jul 2025

    Press Release

Globant and OpenAI collaboration

  • The collaboration will combine OpenAI’s advanced models with Globant’s engineering expertise to power responsible, enterprise-wide AI transformation

 

SAN FRANCISCO – July 25, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a multi-year collaboration with OpenAI. Together, the companies will accelerate secure, responsible, and scalable AI adoption across enterprises worldwide by pairing OpenAI’s leading AI models with Globant’s deep digital engineering and AI delivery frameworks.

 

Enterprises face increasing pressure to move beyond experimentation and embed AI into real workflows. Globant and OpenAI’s collaboration will provide businesses with secure, scalable AI solutions – in North America, Latin America, and beyond. 

 

“We’re honored to be among OpenAI’s global services partners, and especially proud to be the first partner based in Latin America. This recognition reflects Globant’s deep technical expertise, our culture of innovation, and our ability to scale transformative AI solutions across industries. As a trusted leader in digital evolution, we’re excited to help shape the responsible adoption of generative AI for customers around the world,” said Martín Migoya, Co-founder and CEO of Globant.

 

“At OpenAI, we’re focused on helping organizations unlock value from AI in a safe and responsible way. We’re excited to collaborate with Globant to bring our AI models and products to our joint customers,” said Ksenia Chumachenko, Head of GTM Partnerships at OpenAI.

 

Early deployments are already delivering impact. Cordis, a global leader in medical devices, partnered with Globant to implement ChatGPT Enterprise across multiple departments. In just four months, more than 200 employees adopted the platform, using it to merge ISO documents, generate FDA-compliant reports, and build API workflows. The results were substantial: 95% of users reported weekly productivity gains of at least 15%, and 86% said ChatGPT Enterprise had become essential to their daily work. “With Globant’s help, we implemented ChatGPT Enterprise across multiple teams, from quality and compliance to engineering and IT, and saw immediate value. We’re talking about thousands of hours saved, smarter decision-making, and a shift in how our people work every day,” said Joseph DiPrima, VP of IT at Cordis.

 

The collaboration has also led to new AI solutions such as LinguaFlow, a co-created enterprise-grade translation platform that streamlines large-scale multilingual content workflows. It uses AI to enhance translation accuracy, contextual nuance, and operational efficiency while offering real-time tracking and cost controls. This innovation exemplifies how Globant and OpenAI are not just deploying models, but also rethinking enterprise communication and productivity through intelligent systems.

 

Globant and OpenAI aim to help organizations develop and deploy enterprise-wide AI solutions and transformation. By combining leading technology with domain-specific expertise, the two companies are poised to power the next wave of intelligent, scalable, and secure digital reinvention.

 

To support enterprise transformation at scale, Globant also recently launched its AI Pods, the first subscription-based engineering service model powered by agentic AI and supervised by Globant experts. Designed to accelerate development and unlock business value, AI Pods represent a new delivery model for companies seeking to embed AI deeply and responsibly into their operations. To learn more about AI Pods, visit www.globant.com/ai-pods

 

 

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

 

- We have more than 31,100 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

- We were featured as a business case study at Harvard, MIT, and Stanford.

- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

 

Contact: pr@globant.com 

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For more information, visit www.globant.com/partnership/openai.

  • Innovation Scrum: Globant and Major League Rugby Announce New Partnership on Sports Technology

  • 09 Nov 2023

    Press Release

As the League’s Official Digital Transformation and Tech Solutions Partner, Globant will help drive innovation and growth in the professional rugby league in North America

 

Media Kit

 

NEW YORK – November 9, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a new strategic partnership with Major League Rugby (MLR) in which Globant will serve as the League’s exclusive Official Digital Transformation and Tech Solutions Partner. Members from Globant and MLR launched the partnership at a kick-off reception held in New York City, where attendees had the opportunity to listen to Martín Migoya, Chief Executive Officer of Globant, and Nic Benson, Chief Executive Officer of Major League Rugby, discuss the future of sports technology.

 

The partnership, aimed at bridging the worlds of sports and technology, will leverage data sourced by MLR and harnessed by Globant to drive innovation, unlock new ways to advance the game of rugby, and enhance sponsorship opportunities. 

 

To achieve these goals, Globant will build a new version of MLR’s streaming platform, the Rugby Network. This platform will be used to broadcast games and relevant content, enabling MLR to seamlessly and securely capture fan data, creating new opportunities critical to the growth of rugby worldwide.

 

“As a leading disruptor in the sports industry, Globant is a trusted partner of many global organizations focused on driving innovation and propelling business growth through technology,” said Martín Migoya, CEO of Globant. “We have helped these businesses tap into and unlock the power of their data to create better fan and team experiences and identify new revenue streams. We’re thrilled to work with Major League Rugby, and we look forward to leveraging our expertise to help grow the game we love.”

 

“Globant is one of the leading drivers of innovation in the global sports industry, empowering teams and leagues to use technology to better engage with fans and enhance the day-to-day operations of teams,” said Nic Benson, CEO of MLR. “We’re excited about how this new partnership can transform what we do as a league, further establishing Major League Rugby as a forward-thinking league that is advancing the sport in the U.S.”

 

The event was held at One World Observatory, and attendees had the opportunity to explore how technology is influencing sports through three panel discussions:

 

  • Opening Remarks: This panel featured Harry Hardy, Chief Commercial Officer of Major League Rugby, and Wanda Weigert, Global Chief Brand Officer at Globant. In it, they highlighted the parallels between rugby and technology, gave a high-level introduction to the sport, and discussed its values and the growth expected in the coming years, including the 2031 Men's Rugby World Cup. Harry Hardy also unveiled a new MLR jersey with Globant’s logo on the sleeve. 
  • “The Tactics Behind Reinvention”: This session’s speakers included Martín Migoya, Chief Executive Officer at Globant, and Nic Benson, Chief Executive Officer of Major League Rugby. During the panel, they introduced the partnership and explained the “why” behind it, including detailing how MLR and Globant will provide their respective expertise in sports and technology to excel and innovate. Just like in sports, each organization brings its core strengths to its position on the field, unlocking a genuine and sustainable innovation. 
  • “The Future of Sports is Data”: Speakers for this session included Heather Klein, Senior Vice President of Digital Strategy at Legends; Nick Goggans, Chief Executive Officer and Founder of Pumpjack; and Lucas Juri, Chief Business Officer at Sportian, a Globant Division, alongside Harry Hardy as the moderator.

 

Globant is expanding its presence in the world of elite sports organizations. MLR has joined its impressive portfolio, which already includes FIFA, the LA Clippers, and La Liga in Spain, among others. The company is at the forefront of digital transformation, redefining the future of various sports such as soccer, basketball, rugby, and more.

 

 

About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

  • We have more than 27,000 employees, and are present in 30 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
  • We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
  • We were also featured as a business case study at Harvard, MIT, and Stanford.
  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com

Join Converge, the Tech Event on Business Reinvention powered by AI. Register here!

 

About Major League Rugby

Major League Rugby is a professional sports league representing the highest level of rugby competition in North America. MLR prides itself in fostering intense, high-stakes competition while bringing together a passionate community built on the values of Respect, Inclusivity, and Tradition. Matches are televised on Fox Sports, among other national and local market platforms, and its OTT Platform, The Rugby Network offers fans the ability to stream select MLR matches live, along with Gallagher Premiership Rugby, and other international rugby content. For more information about MLR, visit www.Majorleague.Rugby and follow @USMLR on Twitter and Instagram.

 

Major League Rugby

Website | Instagram | Twitter

Johnathan McGinty

johnathan@trestlecollective.com

706.338.2732

 

https://youtu.be/OOxIi4A_0E0

  • Globant’s Corporate Website Recognized by Gartner® for Its Conversational AI Interface

  • 24 Jul 2025

    Press Release

Conversational AI Assistant Globant Website

  • We believe that this recognition enhances Globant expertise to “show, don’t just tell” how AI capabilities can leverage personalized user experiences. 

 

  • Powered by Globant Enterprise AI, Globant’s Conversational AI redefines how users interact with the brand through the corporate website, while detecting sales potential during interactions. 

 

NEW YORK – July 24, 2025 — Globant (NYSE: GLOB), a digitally native company dedicated to reinventing businesses through innovative technology solutions, has recently been named as a case in point in Gartner’s latest research publication “Stop AI Washing and Show Your AI Capabilities on Your Services Website”(*), due to the development of the Conversational AI Assistant featured on Globant’s corporate site.  

Powered by Globant Enterprise AI (GEAI), this Conversational AI Assistant was designed to enhance and redefine user experience, boost engagement, and unlock business opportunities. It’s trained on all public resources and key corporate messages about Globant and over 11,000 sales conversations to reflect Globant’s brand voice and personality and enhance its ability to detect potential sales opportunities during interactions.   

“The typical static website experience often remains a linear and passive journey. We saw this as a significant gap and an opportunity to redefine how users interact with our brand online. With Globant’s Conversational AI Assistant, people can engage with our brand the way they are used to nowadays, through a conversation. No more searching for information, just have a chat and get what you are looking for. We didn’t implement a chatbot. We created a brand ambassador”, said Wanda Weigert, Global Chief Brand Officer at Globant. 

This AI Assistant can help users navigate the website to easily find the information they need in multiple languages (English, Spanish, Portuguese, Italian, and French) by prompting about Globant's services, products, or thought leadership.

By 2027, 50% of technology services providers will transform their static websites by adding a conversational AI assistant for prospects, compared with less than 10% in 2025, said Gartner. 

To learn more and experience Globant's Conversational AI Assistant, visit globant.com.  

__

Gartner, Stop AI Washing and Show Your AI Capabilities on Your Services Website,  Danny Ryan, 10 June 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

(*) Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

  • We were featured as a business case study at Harvard, MIT, and Stanford.

  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

  • Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale

  • 07 Jul 2025

    Press Release

AI powered commercial insight agent

  • Globant is partnering with Suntory Global Spirits to build a generative AI-powered Commercial Insights Agent

  • With the Agent, Suntory Global Spirits employees can access data insights and self-service intelligence, speeding up decision-making across product development, marketing, sales and strategy

     

New York, July 7, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a reinvention partnership with Suntory Global Spirits, the world leader in premium spirits, to build and deploy a generative AI-powered Commercial Insights Agent. By compressing days of work into seconds and supporting real-time decision-making for sales, marketing, and strategy, Globant’s Commercial Insights Agent is transforming operations for the beverage company. 

The AI-powered agent can interpret complex business questions across dashboards, reports, and unstructured documentation for Suntory Global Spirits, eliminating the need for manual insight requests. By automating insight retrieval, the Commercial Insights Agent reduces operating costs tied to traditional business intelligence workflows and significantly reduces time-to-action. What once required multiple cycles of back-and-forth between business and analytics teams can now be executed on demand, freeing up employees to focus on higher-value strategic tasks. 

“Our work with Suntory Global Spirits exemplifies how visionary companies can harness the power of agentic and generative AI to fundamentally transform the way they operate,” said Santiago Noziglia, Retail, CPG and Automotive AI Studio CEO at Globant. “The Commercial Insights Agent is more than a productivity tool; it’s a strategic enabler that redefines how teams access knowledge, make decisions, and unlock growth. Together, we’re pushing the boundaries of what’s possible when building an AI-powered enterprise.”

Additional benefits of the Commercial Insights Agent include: 

  • Self-serve decision support at scale: Teams at Suntory Global Spirits, especially across marketing, sales and product management, can independently access data insights, ask questions, or generate reports without bottlenecks or dependencies on other teams.

  • Contextual recommendations powered by GenAI: The Commercial Insights Agent is trained on internal data to provide contextual GenAI recommendations that speed up decision-making. 

  • AI Agent foundation: The Commercial Insights Agent is just the beginning for Suntory Global Spirits, which can now use the agent as a template for new use cases across brand planning, commercial forecasting and innovation pipelines. 

To learn more about Globant’s AI-powered tools, visit https://www.globant.com/globai-os

 

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

  • We were featured as a business case study at Harvard, MIT, and Stanford.

  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

 

  • Globant Named as a Leader in the IDC MarketScape: Worldwide Software Engineering Services 2023 Vendor Assessment

  • 04 Dec 2023

    Press Release

Globant Worldwide Leader Software Engineering Services 2023

SAN FRANCISCO – December 4, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has been positioned as a Leader in the IDC MarketScape: Worldwide Software Engineering Services 2023 Vendor Assessment (doc #US51330523, November 2023). 

 

“This recognition as a Leader in software engineering services reflects our ability to help our clients go beyond digital transformation to truly reinvent their core businesses and broader industries,” said Martín Migoya, CEO of Globant. “By placing innovation at the core of our organization, we have enabled some of the world’s biggest companies to improve their offerings and achieve their business goals for more than 20 years. With our belief in the power of technology and creativity, we will continue to build best-in-class digital solutions.”

 

“Globant aims to excel at every stage of the SDLC, with built-in quality during the development process, where every team member is an important key player and contributor. The company focuses on providing a platform and path for organizations to create digital products built with a robust and future-proofed architecture," said  Mukesh Dialani, Research Vice President at IDC. 

 

The IDC MarketScape report noted, “Globant’s customers recognized the company for its ability to innovate and how it managed talent turnover during a project/program’s lifetime. They also were appreciative of the quality of Globant’s engineering talent. Both IDC and Globant’s customers rated the company highly for its ability to provide ROI models to secure additional budgets and a clear road map as to how customers could reduce business and technology costs.”

 

Organizations worldwide rely on innovative software solutions to solve business problems, reinvent their offerings and processes, and disrupt their industries. Globant’s Studio model, established in 2009, is designed to enable the company to deepen its expertise on the latest technologies’ trends, industries, and enterprise platforms. This helps Globant foster collaboration, fuel creativity, evolve throughout the software engineering life cycle, and deliver transformative results to its clients. 

 

Complementing Globant’s innovative Studios is its products and platforms division, Globant X. This division houses multiple platforms such as GeneXus, MagnifAI, and Augoor, which are designed to apply AI to change the way organizations code, test, and deploy software. Additionally, Globant’s Agile PODs Methodology enhances collaboration between internal and client teams, and fosters the agility and autonomy necessary to create efficient and successful teams. 

 

Previously, Globant was named a Leader in the IDC MarketScape: Worldwide Artificial Intelligence Services 2023 Vendor Assessment (doc #US49647023, May 2023), a Major Player in the IDC MarketScape: Worldwide Salesforce Implementation Services 2021 Vendor Assessment (doc #US47073921, November 2021), and a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment (doc #US45658220, September 2020). 

 

-------------------------------

 

About Globant

 

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

  • We have more than 27,500 employees, and are present in 30 countries across 5 continents working for companies like Google, Electronic Arts and Santander, among others.
  • We were named a Leader in the IDC MarketScape: Worldwide AI Services 2023 Vendor Assessment (doc #US49647023, May 2023) and Worldwide leader in Customer Experience Improvement Services 2020 Vendor Assessment (doc # US45658220, September 2020).
  • We stand among the top 100 fastest-growing companies in the world (2023) according to Fortune.
  • We were also featured as a business case study at Harvard, MIT, and Stanford.
  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

 

Contact: pr@globant.com

Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com

 

About IDC MarketScape 

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

 

  • Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising

  • 18 Jun 2025

    Press Release

FUSION suite of AI Agents for marketing

  • FUSION is a suite of AI Agents designed to solve real marketing, communications, and advertising challenges, accessible through a single subscription to Globant Enterprise AI

 

  • From research and content creation to hyper-segmentation and media assets, FUSION streamlines the entire marketing funnel by combining human creativity with AI-driven efficiency to help brands scale with precision

 

  • Leveraging Globant’s recently launched AI Pods subscription model, FUSION enables organizations to unlock measurable outcomes while adapting to evolving business needs

 

CANNES, June 18, 2025 – Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Festival of Creativity, the solution combines Globant GUT’s existing capabilities with the power of Globant Enterprise AI, the company’s advanced AI accelerator platform, turning proven initiatives into scalable, intelligent solutions for CMOs and marketing teams.

In an era of exponential technological change, Globant FUSION was engineered to tackle real-world challenges across the entire brand journey, from strategic planning and content creation to campaign deployment and optimization. This suite redefines what AI can do for marketers by merging generative AI with measurable business outcomes.

“We’re not just implementing AI, we’re rethinking the entire marketing workflow through the lens of real-world problems,” said Pepe Chamorro, Managing Director in Europe for Globant GUT. “Globant FUSION is the result of combining our creative DNA with Globant’s AI leadership, enabling human experts and AI agents to collaborate in every phase of the process.”

Globant FUSION covers key marketing functions, centralizing all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts. AI Agents included in this signature suite are: 

  • Scale Ads: Where creativity meets performanceAutomates the production and adaptation of digital ad creatives across multiple platforms, enabling faster delivery, expanded format coverage, and performance tracking for campaign optimization.

  • Content: Content that works, because it’s built for youGenerates high-quality content assets such as web copy, blog posts, product descriptions, and marketing emails, using proprietary models trained on brand-specific data, tone, and context to ensure consistency and performance.

  • Images: Creative freedom with brand precisionProduces on-brand visual assets, including product images, campaign visuals, and social media content, through AI-driven generation aligned with brand guidelines, audience preferences, and creative standards.

  • Video: Video production, reimagined by AIDelivers fast, high-impact video content tailored to brand identity by combining generative video technology with visual storytelling expertise, ideal for product showcases, campaigns, and social media.

  • Landing Pages: Unlimited landing pages tailored to every needBuilds dynamic, SEO-optimized, and multilingual landing pages in real time,customized for each campaign, audience, or product variation, integrated into marketing workflows for scalable deployment.

A group of selected clients is already engaging with this suite and the results are positive:

  • +23% CTR improvement

  • 4x the number of assets created

  • 6x faster adaptations

  • 3x reduction in production time

To enhance flexibility and make AI savings tangible to customers, Globant FUSION runs on Globant’s pioneering AI Pods model. This subscription-based approach lets marketing teams scale AI services according to actual demand—paying only for the complexity and volume of work performed. This  ensures faster execution, more productivity and real business value.

“With Globant FUSION, we’re making AI truly useful for marketing—not just as a support tool, but as a driver of business scale,” said José Llinares, Head of Strategy at Globant GUT Europe.  “While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT we’re focused on developing specialized AI solutions designed to address the specific needs of the marketing industry.”

Through Globant FUSION, Globant GUT reaffirms its commitment to transforming marketing through intelligent technology and human insight—delivering more precise, agile, and personalized experiences that drive growth and value. For more information, click here.

_______

 

About Globant GUT

Globant GUT is the first creative Network reinvented by tech. It is a full-funnel, one-stop shop to maximize business impact. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse.

We were named a Worldwide Leader in AI Services 2023 and a Worldwide Leader in CX Improvement Services 2020 by IDC MarketScape report.

Cannes Lions Awards

GUT Buenos Aires, Agency of the Year 2023

TOP 10

Representative Vendor in the 2024 Gartner® Digital Agencies Report

Google Premier Partner

Top 3% of Google's best partners worldwide 2024

Adweek’s #1

GUT #1 Breakthrough Agency of the Year

EFFIE AWARDS

GUT #1 Most Effective Independent Agency in the world by Effie Global Index 23’

 

_______

 

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

  • We were featured as a business case study at Harvard, MIT, and Stanford.

  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

  • Globant keeps enhancing its AI-prowess and achieves 1,000 AI Certifications in Salesforce

  • 12 Jun 2025

    Press Release

Globant AI certifications Salesfoce Agentforce

  • This milestone highlights Globant’s expertise working with Saleforce’s AI tools and particularly Agentforce to help businesses increase productivity, lower costs, and engage customers

     

  • Globant will continue to strengthen its position as a top global partner for Salesforce, and the leading one in Latin America

 

BUENOS AIRES.– June 12, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced it has garnered 1,000 AI Certifications in Salesforce, a significant milestone showcasing its dedication to and expertise in helping customers leverage cutting-edge data and AI technologies with Salesforce. 

 

Through its specialists worldwide, Globant reinforces its capability to leverage Salesforce’s AI tools – particularly Agentforce, Salesforce’s autonomous AI applicati on – to help businesses automate routine tasks and benefit from increased productivity and lower costs. Vivienne Wei, COO, Unified Agentforce Platform visited Globant’s offices in Buenos Aires, Argentina, and met Martin Migoya, its Co-founder and CEO; Diego Tártara, Global CTO; Diego Maldonado, EVP of Enterprise Studio; and Wanda Weigert, Chief Brand Officer. 

 

The strategic application of Salesforce’s platforms and Agentforce will be a key offering within Globant’s AI Pods, the innovative subscription model launched by the company to create scalable and impactful AI-powered solutions combining agentic workflows with expert supervision. 

 

“Globant has consistently demonstrated exceptional expertise in the Agentforce platform, making them a trusted partner in driving AI-powered transformation. Their deep understanding of Salesforce technologies, combined with their innovative approach and collaborative culture, enables our joint customers to maximize the value of Agentforce and achieve measurable results,” said Vivienne Wei, COO, Unified Agentforce Platform. “Together, we will continue to help companies achieve new levels of efficiency and growth to unleash human potential".

 

“We’re proud of our deep, extensive partnership with Salesforce and our proven expertise in the Agentforce platform. Our dedication to mastery, as shown by this certification milestone, helps us empower our customers to drive meaningful transformation, leveraging Agentforce to unlock efficiency, innovation, and real results,” said Martín Migoya, Co-founder and CEO, Globant. “We are committed to helping businesses harness the full potential of AI to stay ahead in today’s rapidly evolving market.” 

 

For more than 20 years, Globant has partnered with Salesforce to help joint customers use the platform to revolutionize their business, ignite growth, and strengthen connections. Globant’s dedicated Salesforce Studio has 58 global Delivery Centers, through which it has implemented 5,100+ Salesforce projects and achieved a customer satisfaction score of 4.8/5. 

For more information, please visit www.globant.com/studio/salesforce

 

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

  • We were featured as a business case study at Harvard, MIT, and Stanford.

  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

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For more information, visit www.globant.com.

 

  • Globant Reimagines Traditional IT Services with AI Pods, the First Subscription Model for AI-Powered Engineering

  • 05 Jun 2025

    Press Release

AI Pods Globant

  • Globant ushers in a new era of consumption-based pricing, aligned to outcomes instead of efforts. This new model provides guaranteed time and cost savings

  • Globant’s AI Pods offer an AI model-agnostic approach, empowering companies to leverage top-performing LLMs for agentic workflow production

     

NEW YORK – June 5, 2025 — Globant (NYSE: GLOB), a digitally native company dedicated to reinventing businesses through innovative technology solutions, unveils a new model to radically disrupt traditional IT services with AI. The company is introducing AI Pods, the first subscription model for AI-powered services like engineering, product definition, design, and testing at scale.  

 

AI Pods offer access to agentic AI orchestrated and supervised by Globant experts to ensure strategic alignment, quality, and traceability. They deliver smarter, scalable solutions, with faster time to market and lower costs. Clients can subscribe monthly to an AI Pod, and each subscription includes a token-based metered capacity, similar to how some LLMs structure usage.

  

“We’ve been embracing AI for a decade, and today we’re reinventing the industry with a strategy that meets the growing demand from global organizations for AI-driven value at scale,” said Martin Migoya, co-founder and CEO of Globant. “This is not just an evolution—it’s a radical departure from what anyone else in our industry is offering: services as software—continuous, intelligent, and aligned to outcomes, not effort.”

 

AI Pods are powered by Globant Enterprise AI (GEAI), Globant’s advanced AI accelerator platform. GEAI is AI-model agnostic and offers a full spectrum of agents for designing, building, deploying, and orchestrating bespoke agentic AI. These intelligent, agentic workflows drive end-to-end business transformation at scale. Today’s agent lineup includes Globant CODA, which accelerates the entire software development lifecycle with automated code generation, testing, and deployment.

 

We are already delivering this model in industries like finance, retail, and media with impressive results. Projects are experiencing huge reductions in delivery timeframes, showing concrete efficiencies and boosting productivity,” said Diego Tartara, CTO at Globant. ”We believe we are at the forefront of a massive change for our sector, and we have proven to be the perfect partner to guide both our teams and customers into this new era.

To learn more, visit https://www.globant.com/ai-pods

 

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

  • We were featured as a business case study at Harvard, MIT, and Stanford.

  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

 

Contact: pr@globant.com 

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For more information, visit www.globant.com.

  • Globant opens its Middle East Regional HQ in Riyadh serving as a Center of Excellence for AI, creativity and cutting-edge digital solutions

  • 27 May 2025

    Press Release

Globant opens Middle East Regional HQ in Riyadh

  • Less than 3 years after its arrival to the region, Globant confirms its bet for Middle East, with its first regional HQ and an ambitious expansion plan

  • The global digital transformation company, already partnering with the most significant Giga-projects in the region, expects this hub in the heart of a growing Saudi Arabia to serve as a platform to export talent and best practices worldwide

  • Globant will train local IT talent in the latest AI skills so that they can orchestrate agentic workflows for key industries

     

RIYADH – May 27, 2025—Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, inaugurated its Middle East Regional HQ in Riyadh, Saudi Arabia. Landed in the region less than three years ago, this marks a significant milestone in Globant's geographical expansion and its ambition to be at the heart of digital reinvention in the Middle East through cutting-edge AI solutions and digital customer experiences powered by the cultural insight and expertise of local talent.

 

Martín Migoya, Co-founder and CEO of Globant said: ¨Reinvention is Globant's core identity. Through the opening of our new Middle East headquarters in Riyadh, we have the honor of applying our talent to be a part of Saudi Arabia's reinvention story as well. Since our first executive visit less than three years ago, we’ve seen first-hand the promise of the Kingdom’s vibrant and young talent and how it can be the engine for growth in its new and innovative economy.”

 

The digital transformation market in the Middle East is experiencing substantial development. Globant’s revenue in the Middle East & APAC grew by 84.4% year-over-year in Q1-25. According to Gartner, IT spending in the MENA region is to set to grow 7.4% to reach $230.7 billion in 2025[1]. In Saudi Arabia in particular, IDC projects that IT services spending is set to grow at a compound annual growth rate (CAGR) of 9.0% between 2022 and 2027, reaching $6.4 billion[2].

 

In this growing landscape for digital initiatives, now with a dedicated hub, Globant aims to accelerate AI-driven innovation for leading public and private organizations in key verticals such as Media and Entertainment, Travel and Leisure, Financial Services, and Gaming, among others. In order to seamlessly offer  AI-first solutions as, for example, models where experts supervise agentic workflows, Globant will train talented local IT professionals with best-in-class AI courses to support their development as AI Architects and AI Engineers. 

 

Federico Pienovi, CEO & CBO of New Markets at Globant said: “This new hub will allow us to better serve leading organizations in the region, leveraging our expertise in AI, data, and cloud technologies across diverse sectors. As our Centre of Excellence evolves we will be able to export best practices and even talent globally invigorating Saudi Arabia as a global technology hub.

 

Mamdouh Aldoubayan, Managing Director for MENA at Globant, added: “Today, we have taken a step forward in our journey to drive change and foster a future where technology and human progress go hand in hand. Riyadh's vibrant tech ecosystem presents an unparalleled opportunity for us to showcase our leadership in driving digital transformation and contributing to the Kingdom's Vision 2030, fostering local talent, and building enduring partnerships."

 

An immersive Playground built into the new HQ

Located in Building 1.15 KAFD, Globant’s new headquarters also includes Globant’s third global "Playground" — an immersive, open space designed to bring Middle East tech leaders closer to the future of innovation. Following its successful rollouts in São Paulo and Los Angeles, this new Playground offers hands-on experiences that blend innovation with the excitement of sports, AI, and customer engagement. Among other experiences, visitors can step into "The Perfect Pit Stop," a sci-fi VR challenge where teams collaborate as a Formula 1 pit crew; or test their skills with dynamic basketball simulators and digital twin experiences.

 

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

  • We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

  • We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

  • We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

  • We were featured as a business case study at Harvard, MIT, and Stanford.

  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.
 

[1]https://www.gartner.com/en/newsroom/press-releases/2024-11-20-gartner-forecasts-mena-it-spending-to-grow-7-percent-in-2025

[2] https://my.idc.com/getdoc.jsp?containerId=prMETA51421423