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Globant takes Saudi Pro League into a new era through a Competition Management Solution leveraging AI
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12 May 2025
Press Release
- This reinvention partnership reinforces Globant’s growing footprint in Saudi Arabia’s sports ecosystem. Powered by AI and cutting-edge technology, the new platform will raise the operational standards of Saudi Pro League to match the world's leading football tournaments
- The Competition Management Solution will automate core processes and enhance the experience for players, coaches, and league officials, while integrating advanced AI to support faster and more accurate decision-making
RIYADH – May 12, 2025—Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has partnered with Saudi Pro League (SPL) to implement the cutting-edge Competition Management Solution provided by Sportian, Globant’s sports division.
With the new platform, future SPL seasons will be managed through a digital ecosystem. With the help of AI and data analysis tools, the system will speed up previously manual tasks with the ability to detect and correct human error, significantly reducing manual tasks and allowing competition staff to focus on innovation.
The Competition Management Suite enables seamless digital enrollment of players, automated registration of new signings, and real-time matchday operations—including lineup submissions, referee assignments, kit selection, and compliance processes. Designed with security at its core, the system also safeguards sensitive data to protect the integrity of the competition and the privacy of all participants.
“We aim to support the fast growth of our competition with technology innovations that can enhance the sporting spectacle and help clubs perform to their best. The platform provided by Globant Sportian will provide a huge boost to our efficiency and take away unnecessary complexity, allowing our teams to focus on what they do best, play and enjoy football”, said Omar Mugharbel, CEO of Saudi Pro League.
“We are proud to bring our global expertise in digital reinvention to the MENA region, where the transformation of the sports, media, and entertainment industry is happening at an unprecedented pace,” said Federico Pienovi, CEO and CBO of New Markets at Globant. “Through Sportian -Globant´s Sports division- we are delivering a state-of-the-art solution that will redefine how football organizations operate—managing complex processes from calendar selection to legal compliance. This is more than digital transformation; it’s about helping visionary partners like the Saudi Pro League lead a new era of intelligent, connected, and data-driven sports”.
Globant’s Sportian offers end-to-end digital solutions for sports federations and leagues, including LALIGA, MotoGP and Belgian Pro League, among others, delivering specialized products that manage complex workflows such as fixture scheduling, compliance, and operational intelligence.
“This milestone marks the beginning of Globant’s journey in bringing cutting-edge technology to Saudi Arabia’s thriving sports ecosystem,” said Mamdouh Aldoubayan, Managing Director of MENA at Globant. “By digitizing core competition workflows and leveraging AI, we’re enabling the Saudi Pro League to operate with greater speed, transparency, and precision. This partnership highlights our commitment to building smart, scalable infrastructure aligned with Vision 2030 and the Kingdom’s ambitions in the global sports arena.”
This agreement reflects Globant’s continued expansion in the Middle East and its growing role as a trusted technology partner for forward-thinking sports organizations worldwide.
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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For more information, visit www.globant.com
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About Sportian
Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem, powered by Globant and LALIGA.
Sportian offers a unique ecosystem of technologies that helps sports and entertainment entities grow by adopting fan-centric strategies, embracing new business models and expanding their global reach. Its solutions combine AI, data, experience design and commercial strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetisation, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a core part of LALIGA since 2014 and is now being used by a wide range of global competitions, broadcasters, federations and clubs to achieve the next stage of their digital transformation.
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About the Saudi Pro League (SPL)
The Saudi Pro League (SPL) is the premier football league in Saudi Arabia and holds the distinction of being the highest-ranked league in Asia, as recognized by the Asian Football Confederation (AFC). But the SPL is more than just a football competition—it is a powerful platform dedicated to delivering unforgettable experiences that celebrate the passion, energy, and emotion of the beautiful game, both on and off the pitch.
The SPL transforms every match week into a spectacle, weaving together sport, culture, and community. Its mission extends beyond the 90 minutes of play to inspire fans, develop talent, and elevate the game across every dimension.
In early 2023, the SPL launched an ambitious transformation strategy aligned with Saudi Arabia’s Vision 2030 and its broader ambitions for the sports sector. This strategy is designed to position the SPL as one of the world’s top football leagues—an international benchmark for excellence and innovation.
At the heart of this transformation are Five Strategic Pillars:
Develop and Attract Elite Talent: Cultivating young Saudi players while bringing in world-class international stars to raise the league’s competitive edge.
Build Meaningful Fan and Community Connections: Deepening fan engagement and fostering a strong sense of belonging beyond matchdays.
Elevate All Clubs: Equipping every club with the tools and support needed to thrive, ensuring sustained growth and high performance across the board.
Expand Reach and Revenue: Growing the SPL’s global footprint through strategic marketing, new audience engagement, and expanded commercial opportunities.
Drive Economic and Social Impact: Supporting national development by creating jobs, encouraging healthy lifestyles, and promoting social inclusion through football.
With an unwavering commitment to excellence, innovation, and impact, the SPL is not just building a stronger league—it’s shaping a legacy that will inspire generations to come, both in Saudi Arabia and around the world.
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Globant launches a new AI Studio specific to Consumer Goods & Manufacturing Companies
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07 May 2025
Press Release
- The Studio will provide AI solutions across various domains, including Consumer Intelligence, Product Innovation and Development, Commercial Execution, Supply Chain Resilience, and Workforce and Business Model Transformation.
New York, May 7, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its Consumer Goods and Manufacturing AI Studio, designed to deliver AI-driven solutions that will significantly accelerate the industries' transformation.
New technologies adoption in the Consumer Goods and Manufacturing sectors is a must for companies that want to optimize costs, enhance operational efficiency, and realize substantial margin improvements. As highlighted in Gartner’s Consumer Goods Technology Insights Primer for 2025, these advantages offer significant opportunities to drive digital value realization, boost workforce productivity, and craft innovative operating models for Commercial, Supply Chain and Technology leaders in these sectors.
"The Consumer Goods and Manufacturing industries are at a tipping point. AI-driven solutions can help them solve their most pressing current challenges in their supply chain, consumer behavior, and increasing need for optimal digital marketplaces offering not only ingenious solutions but also enabling them to capture efficiencies in their business models", said Diego Tártara, Global Chief Technology Officer at Globant.
To unlock the full potential of AI, Globant´s Consumer Goods & Manufacturing Studio will focus on five critical areas:
AI-Driven Consumer Intelligence: Globant empowers Consumer Goods and Manufacturing companies to achieve a new level of consumer understanding through AI-powered platforms. By integrating advanced Customer Data Platforms (CDPs), real-time analytics, and digital listening, its Consumer Goods & Manufacturing Studio enables brands to capture and act on nuanced consumer signals at scale. From hyper-segmented loyalty programs to omnichannel engagement that adapts in real time, Globant assists clients in transitioning from static campaigns to AI-orchestrated experiences—cultivating deeper connections, stronger conversions, and enduring brand equity.
AI-Powered Product Innovation and Development: Globant's Consumer Goods & Manufacturing Studio challenges conventional roadmaps, enabling the creation of radically new offerings. By accelerating innovation cycles and fostering sustainability, Globant boosts the product development journey by embedding AI across the entire innovation lifecycle. With AI-powered trend detection, synthetic personas, and digital twins, it empowers teams to simulate, iterate, and validate products faster than ever before.
AI-Optimized Commercial Execution: Globant elevates commercial execution for Consumer Goods companies by embedding intelligence into every aspect of the go-to-market strategy. By transitioning from reactive operations to predictive, data-driven decision-making, its Studio helps organizations unlock greater agility, improve resource allocation, and maximize revenue opportunities across channels. Whether navigating direct sales, distributor relationships, or digital commerce, Globant's AI-first approach empowers teams to make smarter, faster decisions—transforming every commercial interaction into a strategic growth lever.
AI-Enabled Supply Chain Resilience: Globant builds intelligent, end-to-end supply chains by embedding AI into planning, logistics, and fulfillment. From effective demand planning, warehouse automation, to seamless value chain integration and operations execution, Globant solutions improve agility and reduce operational costs. Globant's AI agents improve data accessibility, enabling teams to make faster, smarter decisions in a constantly evolving environment.
AI-Augmented Workforce and Business Model Transformation: By automating repetitive tasks across marketing, finance, and operations, Globant's Consumer Goods & Manufacturing Studio creates space for strategic, creative, and high-impact work. This approach not only augments the workforce but also reinvents it, enabling teams to work smarter and more effectively.
For more information about the Consumer Goods & Manufacturing Studio and its services, please click here.
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit https://www.globant.com
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Globant to support YPF in the acceleration of its digital transformation by applying artificial intelligence
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30 Apr 2025
Press Release
Buenos Aires, April 30, 2025 – Horacio Marín, President and CEO of YPF -leading energy company of Argentina and largest shale oil operator in the world outside the United States- and Martín Migoya, Co-founder and CEO of Globant -a digitally native company focused on reinventing businesses through innovative technology solutions- have signed a Memorandum of Understanding (MoU) that marks a significant milestone in the transformation of YPF’s Supply Chain operations.
"This alliance supports the work we are doing at YPF to become increasingly efficient. We compete with the world's leading players, and our suppliers play a key role in our competitiveness. We trust that Globant’s expertise will help us implement new tools to better manage YPF’s entire value chain," said Horacio Marín, President and CEO of YPF.
“Collaborating with YPF is both a challenge and a privilege. Founded over 100 years ago, YPF was a pioneer in showing the world what Argentines are capable of. Having them put their trust in Globant to explore how to modernize their processes using AI developed in Argentina fills me with pride,” said Martín Migoya, Co-founder and CEO of Globant.
YPF manages a portfolio of approximately 5,000 suppliers and handles more than 100,000 products and services, making the Supply Chain area a strategic component in the company’s operations and its ongoing quest for efficiency.
This agreement will allow YPF to leverage Globant’s deep knowledge and capabilities in Artificial Intelligence and AI Agents to create an innovative, integrated operating model. This model will continuously learn and evolve, make complex decisions through expert-supervised algorithms, and ensure compliance with the company’s internal policies and standards.
These tools will reduce operational friction, improve efficiency, and scale capabilities across the entire supply chain.
This alliance reinforces YPF’s ongoing efforts under its "Plan 4x4," which aims to enhance operational efficiency across all areas of the business and position the company as a globally competitive player, with the goal of generating $30 billion in exports by 2030.
About YPF
YPF is Argentina’s leading energy company and the country’s top producer of shale oil—ranking as the largest shale oil operator in the world outside the United States. With a presence across the entire energy value chain, YPF operates in Vaca Muerta, leads in refining and electricity generation, invests in renewable energy, and manages a nationwide network of more than 1,600 service stations.
For more information, visit www.ypf.com
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com
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Globant Wins 2025 Google Cloud Country Partner of the Year Award in Argentina and Talent Development Partner of the Year for Latin America
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08 Apr 2025
Press Release
The awards recognize Globant’s expertise leveraging Google Cloud services and solutions in Argentina, as well as its commitment to growing and promoting Globant’s cloud skills in Latin America
SAN FRANCISCO – April 8, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced that it has received the 2025 Google Cloud Country Partner of the Year Award for Argentina and the Talent Development Partner of the Year Award for Latin America. This marks the second year in a row that Globant has received the Talent Development Partner of the Year - Latin America recognition.
These awards acknowledge Globant’s achievements driving sales and delivering outstanding outcomes for Google Cloud customers in Argentina, as well as Globant’s commitment to training, upskilling, and reskilling its workforce in Latin America on leading-edge cloud technology with Google Cloud certifications.
Across Latin America, Globant’s talented team works with some of the world’s biggest companies across industries like technology, education, pharmaceutical, oil and gas, financial services, and more. Globant provides the necessary guidance, resources, and training to help its workforce deliver high-quality Google Cloud solutions and drive strong year-over-year growth in Google Cloud certifications, including custom bootcamps featuring an emphasis on gen AI and data services. Last year, Globant placed first in the region in the acquisition of Google Cloud Generative AI Skill Badges, reflecting the company’s preparation for customers’ increased demand for these technologies.
“Google Cloud’s Partner Awards recognize partners who have created outsized value for customers through the delivery of innovative solutions and a high level of expertise,” said Kevin Ichhpurani, President, Global Partner Ecosystem, Google Cloud. “We’re proud to announce Globant as a 2025 Google Cloud Partner Award winner and celebrate their impact enabling customer success over the past year.”
“At Globant, innovation is at the core of everything we do, and we believe talent is the driving force behind it. That’s why we are deeply committed to continuous upskilling and reskilling, equipping our Globers with the latest knowledge and tools to deliver exceptional experiences and results for our customers across Argentina, Latin America, and beyond,” said Veronica Gimenez, Global Chief Capacity Officer at Globant. “To help our joint customers stay competitive and accelerate their transformation, we ensure our teams are always at the forefront of Google Cloud technologies, including its cutting-edge Generative AI solutions. Receiving these distinctions for our talent is a great honor and reaffirms our dedication to excellence, innovation, and creating real impact through technology.”
"We are incredibly proud to receive these 2025 Google Cloud Partner of the Year Awards, which are a testament to our strong collaboration with Google Cloud and our shared commitment to driving innovation,” said Diego Tartara, Global Chief Technology Officer at Globant. “By leveraging Google Cloud’s cutting-edge solutions, we continue to push the boundaries of what’s possible, delivering transformative solutions that help our customers overcome their most pressing business challenges."
Globant and Google Cloud have more than 15 years of experience collaborating to help organizations transform their business, modernize their platforms, secure their workloads, and make data-driven decisions through the use of Google Cloud services. In 2023, Globant launched its Google Cloud Studio containing a dedicated team of experts with deep and wide reach in Google Cloud products. For more information about Globant’s Google Cloud Studio, please visit www.globant.com/studio/google-cloud.
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
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Globant Signs Strategic Partner Agreement with Google Cloud to Facilitate AI and Cloud Transformations
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09 Apr 2025
Press Release
- Globant’s strategic cooperation with Google Cloud delivers industry-specific solutions tailored to the needs of the Media & Entertainment, Retail, Healthcare, and Finance & Banking sectors.
New York, April 9, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has announced a Strategic Partner Agreement with Google Cloud to help more customers utilize the efficiency and scalability of Google Cloud technologies.
With a focus on leveraging Google Cloud’s industry leading suite of AI tools, this collaboration enables Globant to address some of the most pressing challenges faced by enterprises today, such as scalability, siloed data, and process inefficiencies.
Globant’s strategic cooperation with Google Cloud delivers industry-specific solutions tailored to the needs of the Media & Entertainment, Retail, Healthcare, and Finance & Banking sectors. By utilizing cutting-edge technologies, the partnership aims to unlock a range of innovative business value with solutions, including frictionless identity management and commerce, GenAI-enabled mainframe modernization, AI-enabled search and archival management, and intelligent agentic workflows.
"Globant has been at the forefront of AI and machine learning for over a decade. This Strategic Partner Agreement with Google Cloud is a crucial step in enabling organizations to leverage the efficiency and scalability of Google Cloud technologies," said Diego Tártara, Global Chief Technology Officer at Globant. "As many enterprises struggle to transition from prototype development on a single machine to scalable, production-grade deployments, our expanded partnership with Google Cloud positions us to tackle these challenges more efficiently and drive real value creation for our customers."
"Digital transformation requires technology that helps businesses solve complex challenges unique to their business and industry," said Pallab Deb, Managing Director, Strategic Solution Partners & Industry Value Networks at Google Cloud. "By utilizing Google Cloud’s leading technologies, Globant can provide new tools that improve customer experiences and move the Media & Entertainment, Retail, Healthcare, and Finance & Banking sectors forward."
The collaboration will enable Globant to drive the deployment and management of more generative AI projects, helping businesses leverage Google Cloud's infrastructure at scale. Globant remains committed to investing in its core competencies in AI and customer experience improvement services while expanding its partnership with Google Cloud to deliver world-class solutions.
With over two decades of experience leveraging cutting-edge technologies, Globant is dedicated to helping businesses succeed in the cloud-first era and achieve their digital transformation goals. To learn more about Globant’s Google Cloud Studio, click here.
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com
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Globant’s Code Fixing AI Agent Achieves First Position in SWE-bench-Multimodal Performance
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27 Mar 2025
Press Release
- This new achievement leverages Globant Enterprise AI platform as the foundation for empowering businesses to create AI Agents and Agentic Workflows without coding, making AI integration seamless, secure, and scalable
- To address the challenges of multimodal inputs and massive codebases, Globant Enterprise AI developed a new preprocessing module with multimodal capabilities. This module, combined with advanced prompt engineering techniques, effectively bridges visual and technical elements, enhancing our ability to understand and resolve these issues.
New York - March 27, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, is proud to announce that its Globant Code Fixer AI Agent has achieved the highest score and is the current state-of-the-art (SOTA) of the SWE-bench Multimodal benchmark. The submission made on Tuesday, March 25th is available here. Final official leaderboard still to be published by its authors.
SWE-bench Multimodal is a dataset for evaluating AI systems on visual software engineering tasks. It contains 619 task instances from 17 popular JavaScript repositories, each featuring images or videos that are crucial to understanding the problem—a significant hurdle compared to text-based reports. When tested on this dataset, Globant’s Code Fixer AI Agent achieved a 29.5% success rate, outperforming the previous state-of-the-art result of 12.9%.
“AI isn’t just another feature, it’s the new enterprise-based operating model. By integrating our AI Agents with our comprehensive suite of AI platforms, we empower organizations to enhance efficiency and drive significant growth across industries,” said Guibert Englebienne, Co-founder of Globant and President of Globant X, its AI-driven platform development unit. "Globant’s Code Fixer AI Agent achieving the top position in the SWE-bench-Multimodal Performance is a testament to its capabilities, just months after reaching the same milestone in SWE-bench-Lite Performance. These achievements reflect our broader vision as a company, and we are confident that our set of AI Agents will continue to be a vital tool for boosting productivity."
“We recognize the intricate nature of JavaScript and event-driven codebases, which led us to enhance our codebase search and discovery tools, improving navigation and bug resolution efficiency. Our team has made significant advancements in handling complex multimodal inputs, resulting in a new preprocessing module that strengthens our system's capability to process diverse data types. The updated Globant Code Fixer AI Agent now effectively addresses backend and frontend issues while remaining cost-effective, laying the foundation for more effective AI-driven problem-solving in software engineering,” said Gastón Milano, CTO of Globant Enterprise AI.
The Globant Code Fixer AI Agent harnesses the Globant Enterprise AI platform as the foundation for building and deploying AI Agents with the performance, security, and scalability required at the enterprise level. It is part of the Software Development Life Cycle (SDLC) Agents that, combined with Globant’s AI products—such as MagnifAI, Navigate, and GeneXus—drive innovation in the industry.
For more information, visit Globant Enterprise AI
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates
For more information, visit www.globant.com
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Globant collaborates with Google Cloud to Launch Game-Changing, GenAI Retail Solution
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25 Mar 2025
Press Release
- AI Retail Search and Recommendations allows customers to interact with their beloved brands using semantic searches and images as references for what they are looking for, improving user experiences, customer services, and conversion rates.
New York - March 25, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its new retail-oriented searching engine, AI Retail Search and Recommendations, which is built on Google Cloud gen AI technology.
Using Google Cloud Vertex AI Search for Retail and models from Gemini for Google Cloud, AI Retail Search and Recommendations is designed to enhance personalization, drive conversions, and improve customer services, for example, generating recommendations for users like “Others You May Like,” “Frequently Bought Together,” and other novel algorithms, ultimately transforming the shopping experience for consumers and retailers.
“By leveraging Google Cloud’s cutting-edge generative AI capabilities alongside our deep retail expertise, we create meaningful connections between brands and customers, enabling the delivery of highly personalized shopping experiences,” said Diego Tartara, Chief Technology Officer at Globant. “With customized recommendations, intuitive interactions, and enhanced search functionalities, we empower brands to emerge as industry leaders, primed for sustained growth and lasting customer loyalty.”
Globant’s AI Retail Search and Recommendations offers:
Exceptional Customer Service: Globant introduces a gen AI-powered personal shopper offering personalized styling advice and product recommendations, ensuring a unique shopping experience. With the Smart Outfit Idea feature, customers can upload an image and receive a customized outfit tailored just for them. This feature also allows customers to visualize their looks on real people. Additionally, the Virtual Room Designer personalizes recommendations for furniture and decor that perfectly match users' styles and existing pieces.
Enhanced Personalization: Leveraging gen AI, Globant analyzes customer data to provide highly personalized product recommendations tailored to individual preferences, purchase history, and browsing behavior. The Advanced Multimodal Search allows customers to explore the catalog using natural language or images. They can search for items like bright colors, clothing from Peru, clothes suitable for playing football based on blue, or any other reference.
Increase retention: By delighting users with a multimodal experience and highly facilitating product search and recommendations powered by AI.
Increased Conversions and Revenue: By utilizing GenAI, retailers can drive conversions and increase average order value through relevant product suggestions that resonate with customer preferences.
Last year, Globant introduced the Advanced Video Search solution—an AI-driven tool that enables users to quickly locate specific clips, images, and moments within extensive video libraries. This innovative solution leverages Google Cloud's cutting-edge AI models, including Vertex AI platform and Gemini. Additionally, Globant launched the Media Archive AI, a collaborative Intelligent Video Network (IVN) solution powered by Google Cloud’s generative AI, together with Quickplay. These technologies enhance time-to-value realization and unlock new catalog monetization opportunities for media and entertainment customers.
Globant’s AI Retail Search and Recommendations was presented at the NRF, the world's leading annual retail event. It brings together nearly 30,000 retail professionals, vendors, and industry partners from more than 90 countries for educational and networking opportunities. The company sponsored the NRF conference for the third time to bolster its presence in the retail industry and enhance its brand positioning.
Click here to learn more about Globant’s AI Retail Search and Recommendations solution.
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com
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Every second counts: Formula 1 Implements Globant's New Team Content Delivery System in 2025, revolutionizing the racing experience
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17 Mar 2025
Press Release
- This cutting-edge development aims to enhance the competitive experience of a sport that challenges race teams to perform at their highest potential.
- Designed with next-generation technology, the Team Content Delivery System focuses on responsiveness and usability facilitating quicker and more informed decision-making during critical race moments.
New York, March 17, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, launched the new Team Content Delivery System for the 2025 Formula 1® season during the Formula 1 Louis Vuitton Australian Grand Prix 2025, which occurred in Melbourne over the weekend. This cutting-edge development enhances the competitive experience of a sport that challenges race teams to perform at their highest potential.
As an Official Partner of Formula 1®, Globant is committed to supporting the organization in the creation of world-class IT systems and products. The Team Content Delivery System empowers engineers and team principals with real-time and archived video and data analysis. This resource enables them to make critical decisions regarding driver strategy during races, influencing the outcome of a race or even a championship title.
Designed with next-generation technology, the Team Content Delivery System focuses on responsiveness and usability. As seen at every race, it seamlessly integrates more than 30 video channels with various audio sources, alongside synchronized, cataloged data events for immediate replay analysis, user sharing, and live response. This advancement promises to facilitate quicker and more informed decision-making during critical race moments.
“This marks a solid footstep in our partnership with Formula 1® and showcases how innovation can create value and improve solutions in the most technologically advanced sport in the world. We are really excited to continue delighting millions of fans worldwide through this collaboration. The new Team Content Delivery System serves as a lighthouse for any top-tier competition challenging race teams to excel,” said Diego Tártara, Chief Technology Officer at Globant.
“Since becoming an Official Partner of Formula 1, Globant has embraced the opportunity to work with Formula 1 to enhance our digital capabilities. The Team Content Delivery System will further evolve the ways teams consume and process key trackside data to support them in making faster and more informed decisions when they need it most. This launch represents a key milestone in our partnership, we look forward to other collaborations that will only serve to enhance the drama and excitement of Formula 1 both on and off the track.”, said Chris Roberts, Director of IT at Formula 1.
Key features of the Team Content Delivery System include:
On-Prem video ingestion and cloud delivery pipelines
Data normalization and classification
Live-to-VOD storage and delivery
Synchronized multiple video pipelines
A brand-new user interface designed for enhanced usability
In addition to acclaimed visual design and usability improvements, the system boasts increased availability, responsiveness, and resiliency. This cutting-edge solution delivers exceptional flexibility and adaptability compared to previous versions. Notably, it is expected to reduce response times from 9 seconds with the old application to under 5 seconds for live connections in the paddock network at the track, and approximately 6 seconds for users connecting over the internet.
Throughout this ongoing partnership, Formula 1® will leverage Globant's leading technology to forge deeper connections with fans and create unforgettable moments for those attending Grands Prix, both on and off the track.
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
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Globant Achieves AWS Level 1 MSSP Competency Status
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25 Feb 2025
Press Release
- This accomplishment allows Globant to prevent security breaches while protecting and monitoring its clients' essential resources.
- Achieving the AWS Level 1 MSSP Competency differentiates Globant as an MSSP and AWS Partner with essential 24/7 managed cloud security skillsets to earn the distinction of Level 1 MSSP.
- The Level 1 MSSP baseline encompasses fundamental services such as vulnerability management, monitoring AWS service configurations for compliance with security best practices, managed detection and response, and managed web application firewall services.
NEW YORK– February 25, 2025 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced today that it has achieved Amazon Web Services (AWS) Level 1 MSSP (Managed Security Service Provider) Competency status.
This designation recognizes that Globant has successfully met AWS’s requirements for a baseline of managed security services to protect and monitor essential AWS resources 24/7, known as Level 1 Managed Security Services. This new baseline standard of quality for managed security services was introduced by AWS to benefit cloud environments of any size and it spans six security domains: vulnerability management, cloud security best practices and compliance, threat detection and response, network security, host and endpoint security, and application security. The six domains contain multiple MSSP services, each with technical skillset and operational process requirements specific to AWS.
AWS launched the AWS Level 1 MSSP Competency to allow customers to easily acquire ongoing security monitoring and management, validated by AWS. AWS security experts annually validate the tools used and operational processes of each MSSP address specific cloud security challenges such as continuous event monitoring, triaging, AWS service configuration best practices, and 24/7 incident response. The AWS Level 1 MSSP Competency provides a faster and easier experience for customers to select the right MSSP to help them achieve their goals for business risk and cloud strategy confidence.
Achieving the AWS Level 1 MSSP Competency differentiates Globant as an MSSP and AWS Partner with essential 24/7 managed cloud security skillsets to earn the distinction of Level 1 MSSP.
"At Globant, we are dedicated to pushing for the highest standards, guiding our clients on a transformative journey and providing comprehensive end-to-end security services. This achievement marks yet another significant milestone in that direction," said Diego Tártara, Chief Technology Officer at Globant. “We will continue to drive ourselves to deliver high-quality products, services, and processes, adding more value for our clients by protecting, monitoring, and responding to security events.”
According to Gartner, by the end of 2025, it is estimated that 99% of cloud security failures will be attributed to human error. Managed security services set a new standard of quality, defined by AWS security experts to benefit cloud environments of any size.
“Achieving the Level 1 Managed Security Service Provider competency from AWS underscores Globant's unwavering commitment to thinking in a direction that inspires results, providing our clients with top-tier, secure cloud solutions”, said Pablo Del Giudice, VP of Technology at Globant’s AWS Studio. “In an era where cloud security is paramount, this accomplishment not only enhances our ability to protect our clients’ critical assets but also reinforces our partnership with AWS, ensuring that we lead the way in delivering innovative and reliable security services.”
Last April, Globant achieved AWS Premier Tier Services Partner status within the AWS Partner Network (APN). AWS Premier Tier Services Partners are organizations recognized for their proven technical expertise and demonstrated customer experience. This new accomplishment highlights Globant’s commitment to earning and maintaining customer trust while seeking proficiency and significant success in creating value for them.
Globant's AWS Studio combines the company's global presence, strategic collaboration with AWS, deep understanding of cloud technology and business strategy, and detail-oriented mindset to deliver results and innovative solutions that help clients succeed.
For more information, please click here.
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
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Globant partners with Red Sea Global to Reinvent Sustainable Luxury Tourism Experiences in Saudi Arabia
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11 Feb 2025
Press Release
- Globant and Red Sea Global collaborate on a pioneering project that integrates luxury and ultra-premium tourism experiences within a unique sustainable ecosystem.
- The Connected Visitor Experience aims to revolutionize luxury travel using AI, IoT, and data analytics, setting a new benchmark for personalized travel experiences.
RIYADH – February 11, 2025—Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has partnered with Red Sea Global (RSG) to create a cutting-edge digital program designed to transform the connected visitor experience at one of Saudi Arabia’s most ambitious tourism destinations.
The collaboration leverages Globant’s expertise in digital innovation to deliver a seamless, immersive, and personalized journey for every visitor to Red Sea Global’s world-class destination, The Red Sea. This initiative aligns with Saudi Arabia’s Vision 2030 strategy, showcasing the kingdom’s commitment to sustainable and technologically advanced tourism.
Sultan Moraished, Group Head of Technology and Corporate Excellence of Red Sea Global, noted, “The Red Sea destination represents a bold vision for the future of tourism, one that combines luxury, technology, and sustainability in perfect harmony. With Globant as our partner, we are taking an important step toward delivering a connected experience that will serve as a benchmark not just for the region but for destinations around the world”.
The program centers around a robust, digitally enabled ecosystem that integrates advanced technologies such as artificial intelligence, IoT, and data analytics. This connected visitor experience will provide intuitive, real-time interactions tailored to individual preferences, ensuring a truly memorable stay at The Red Sea’s luxury resorts, islands, and attractions.
Federico Pienovi, CBO & CEO of New Markets at Globant, stated, "This partnership with Red Sea Global demonstrates how technology can redefine tourism by placing the visitor at the center of an ecosystem designed for convenience, personalization, and sustainability”.
The ambition of the platform extends beyond The Red Sea destination. It aims to become the gold standard for connected visitor experiences globally, making it available for adoption by destinations worldwide. This partnership will pioneer new benchmarks in digital engagement revolutionizing how travelers interact with destinations and how Online Travel Agencies work.
The Red Sea is a pioneering, luxury tourism destination situated on the west coast of Saudi Arabia. Its first five world-class resorts – Six Senses Southern Dunes, The Red Sea, The St Regis Red Sea Resort, Nujuma, a Ritz-Carlton Reserve, Shebara and Desert Rock – are already welcoming guests. The destination’s dedicated airport, Red Sea International Airport (RSI), is welcoming direct flights from Riyadh, Jeddah, Dammam and Dubai. A further 11 resorts are set to open throughout 2025. By 2030, when the destination reaches full completion, The Red Sea will be home to 50 resorts, 8,000 hotel rooms and 1,000 residential properties across island and inland sites, as well as luxury marinas, golf courses, entertainment, F&B, and leisure facilities.
The destination is at the forefront of the global transition towards regenerative tourism – going beyond sustainability to have a regenerative impact on the environment, society, and the economy. Technology will play a key role in ensuring seamless visitor interactions while preserving the region’s natural beauty and cultural heritage.
Laura Hernandez Gonzalez, Managing Director of MENA at Globant, added: “This partnership with Red Sea Global reflects our shared vision for innovation-driven growth in tourism. By leveraging Globant’s cutting-edge technology and deep industry expertise, we are redefining luxury tourism experiences enabling the region to set a global standard.”
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
- We have more than 29,900 employees and are present in 34 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
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About Red Sea Global
Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.
A third destination, Thuwal Private Retreat, opened in 2024 and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.
RSG is a PIF company and a cornerstone of Saudi Arabia’s ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.