Partner Story
Reshaping fan engagement through cutting-edge technology and seamless connectivity
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In the competitive gaming industry, a global AAA video game publisher set out to redefine how fans engage with one of its most iconic franchises. As audience expectations evolved, the challenge became clear: innovate their digital strategy to enhance engagement.
Partnering with AWS and Globant, they embarked on a mission to create a cutting-edge metaverse, transforming how fans interact, collaborate, and celebrate their passion within a fully immersive digital ecosystem.
The Challenge
To revitalize one of its most recognized IPs, the company set out to go beyond traditional gaming, crafting a dynamic, community-first digital space where fans could truly connect.
Facing the need for innovation, they teamed up with AWS and Globant to build a scalable, cloud-powered metaverse. This bold collaboration redefined the fan experience, transforming past challenges into a seamless, immersive world designed to evolve alongside its global community.
The Solution
Two pieces carry the experience: the streaming layer underneath it, and the world built on top.
At the core of this metaverse transformation is Amazon GameLift Streaming, technology that redefines seamless, cloud-powered gaming. With pixel-perfect precision and ultra-low latency, GameLift allows fans around the globe to connect and collaborate in real time, no matter their device or location across both PC and mobile devices. GameLift provides the foundation for an evolving digital universe where thousands of players can interact simultaneously without a hiccup.
We rebuilt the 3D world from scratch, creating a responsive, multiplayer-ready space. From large-scale virtual events that sparked excitement and community engagement, to avatar systems and interactive mini-games, every element was designed to deepen immersion and strengthen user connection.
The Results
The newly reimagined metaverse premiered at a major international technology expo in Japan, part of a larger celebration of the franchise's 40+ year legacy. Thousands of fans entered the space to connect, share, and express their fandom in an entirely new way.
And while the experience was built for players, the back-end was a triumph of tech: AWS Services at the core (Amazon GameLift, Spatial, and more) enabling global scalability, performance, and reliability.
Introducing new mini-games, interactive quests, and dynamic player challenges in upcoming updates.
Deepen immersion with new story arcs and community content in upcoming updates.
AWS services provide high performance, global scalability, and reliability for seamless metaverse experiences.
Key Capabilities
Fans connect and play together in real time, from any device or location.
A responsive 3D world rebuilt from scratch to bring the franchise to life.
High-quality gameplay streamed from the cloud, with no downloads or high-end hardware needed.
A scalable foundation built for global reach, performance and reliability.
High-quality 3D experiences streamed to PC and mobile with low latency, no downloads needed.
The Full Story
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FAQ
Globant built a cloud-powered metaverse for one of the publisher's most iconic franchises. The team rebuilt the 3D world from scratch as a multiplayer-ready space, with avatar systems, interactive mini-games and large-scale virtual events where fans can connect and celebrate the franchise together.
Globant designed and developed the metaverse experience, and AWS provided the cloud foundation behind it. Amazon GameLift Streams handles the streaming layer, so the experience reaches fans around the world in real time with low latency, while AWS infrastructure supports global scale and reliability.
Yes. Fans can join from both PCs and mobile devices, wherever they are, and interact with thousands of other players at the same time without interruptions.
The platform was designed to grow. With the foundation in place, the publisher can add new gameplay mechanics, expand the lore and fan content, and scale globally on AWS infrastructure without starting over.
Yes. This project works as a blueprint for entertainment companies that want to turn a well-known IP into a digital ecosystem for their community. Globant combines game development, cloud engineering and fan experience design to bring that vision to life.
Globant built the experience to run on AWS cloud streaming, so fans don't need a high-end computer or a large download. They can join from a PC or a mobile device, wherever they are, and interact with thousands of other players at the same time.
