• The regional winners of the fourth edition of the Women that Build Awards were chosen among 3,148 nominees and 123,172 votes worldwide
• This year the judging panel was composed of 78 international referents and has the support of global partners like NYSE, Salesforce, Women Corporate Directors, Udemy and Coachub

New York - August 8, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced the regional winners of the fourth edition of Women that Build Awards. 

The awards recognize extraordinary women in STEAM (Science, Technology, Engineering, Arts, and Mathematics) who have shattered barriers and driven positive impact in their fields. It also provides global visibility, education, and networking, empowering women-identifying individuals to excel and showcasing the incredible achievements that unfold when technology meets passion.

“Through groundbreaking initiatives like the Women That Build Awards, we are steadfastly committed to dismantling the gender barriers that persist in the technology industry. Our primary objective is to acknowledge the remarkable achievements of women as visionary leaders who have revolutionized their respective fields, forging new frontiers and cultivating a vibrant ecosystem that presents endless opportunities for inspiration and empowerment,” said Patricia Pomies, Chief Operating Officer at Globant. “We wholeheartedly congratulate the winners for their unwavering dedication and commitment, serving as beacons of inspiration to countless women pursuing their passions and realizing their aspirations in the dynamic world of STEAM.”

On the other hand, Wanda Weigert, Chief Brand Officer at Globant, remarked, “Women in STEAM face many challenges that impede their progress, including gender imbalance, pay disparity, limited career advancement, and unconscious bias. This realization prompted us to launch our 'Women that Build' program in 2019, aimed at fostering inclusivity and promoting the professional growth of women in our industry. Our program creates boundless opportunities for everyone, irrespective of gender. Within this initiative, we have devised a comprehensive journey to support women and non-binary individuals throughout their life stages: from their school years, through their initial employment, to their continuous personal and professional development. We proudly introduced the 'Women that Build Ambassadors' program this year. This initiative seeks to acknowledge exceptional women at Globant who serve as role models due to their generosity and unwavering commitment. We aim to inspire them to continue their impactful work within and beyond the company.”

This edition of the Women That Build Awards counts with support from global partners like NYSE, Salesforce, Women Corporate Directors, Udemy, and Coachub and the local promotion of more than 40 supporting organizations.  The global judging panel will count on the presence of Anuj Mehrotra, Dean at George Washington University School of Business; Jennifer Reynolds, CEO at Women Corporate Directors Foundation; Cassandra Seier, Head of International Capital Markets at NYSE; Gillian Zucker, President of Business Operations at LA Clippers; Stephanie Stapleton, President in Udemy Business; Eliana Gialain, Senior Behavioural Scientist at Coach Hub; Patricia Pomies, Global Chief Operating Officer at Globant and Martín Migoya, Co-founder & CEO at Globant.

Regional winners of Women That Build Awards 2023

After a rigorous selection process, with more than 3,140 nominees and 123,172 votes worldwide, Globant announces the outstanding regional winners in the two esteemed categories: Inspiring Leader and Rising Star.

Inspiring Leader:

Chiagorom Oghotuama - Spain & France 

Dr. Srimathy Kesan - India

Hauwa Yakubu - UK

Jennifer Samaniego - Peru & Ecuador

Lalitha Murali - USA & Canada

Maria Alejandra Rodríguez Le Maitre - Rest of Latam

Maria Jimenez - México

María Pia Garat - Uruguay

Mercedes Quintero - Colombia

Rosana Hadad Salomon - Argentina

Tatyane Calixto - Brazil

Teresita Morán - Chile

Rising Star

Amaia Rodriguez - Spain & France

Analía Gimenez - Uruguay

Anny Caroline Pinheiro Pereira - Brazil

Carrie Ann Booth - UK

Doris Hernandez-Argueta - Rest of Latam

Jaloree Lantigua - USA & Canada

Joia Nuñez - Argentina

Karime Guillen Libien - Mexico

Magali Bejar - Argentina

Ornella Paz - Peru & Ecuador

Pavithra Nagaraj - India

Valentina Muñoz Zapata - Chile

Yael Natalia Mendez Chaparro - Colombia

The winners will receive an executive coaching program from Coach Hub and a Udemy Business license to use according to their language, needs, and career projections. They will be participating as candidates for the global stage of the Women that Build Awards (which will be announced on September 25, 2023). 

For more information about the Women that Build Awards, please visit www.womenawards.globant.com

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 

NEW YORK – August 11, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced the launch of a dedicated Microsoft Studio. This initiative aims to enhance the value of Globant's client investments through its extensive knowledge and experience in the Microsoft ecosystem. 

Globant continues to drive innovation and offer services that have the latest technologies, such as AI and cloud computing, at its core. The new Studio will consolidate Globant's expertise and insights with Microsoft's capabilities and solutions, resulting in an unparalleled offering combining technology and innovation proficiency.

“The need for strategic technology partners to help organizations with digital transformation and technological innovation is growing. At Globant, we are committed to being at the forefront of innovation. We envision and develop custom solutions that meet our customers' specific needs and help them adopt new technologies. This allows them to stay ahead of the competition and remain relevant in the ever-changing digital landscape,” said Diego Fabani, Sr. Managing Director at Globant. “Globant's investment in enhancing its partnership with Microsoft covers everything our customers could need to achieve their business goals and stay ahead of the competition, from cloud migration to data analytics, from enterprise services to app modernization.” 

The full Microsoft Studio suite of capabilities includes: 

• Cloud Strategy and Economics – Enables the development and implementation of cloud adoption and transformation strategy, optimizing cloud costs with a focus on business objectives
• Azure Data and AI – Advantage data-driven insights and make data-driven business decisions to develop better business strategies delivering immediate and long-term impact
• Migration And Modernization - Leverage the latest methodologies & tools to transition the existing IT infrastructure, applications & database to a more advanced technology environment
• Enterprise Services - Power a suite of intelligent business applications, such as Dynamics 365 and Power Platform, to streamline all aspects of your business operations, achieving greater efficiency and delivering exceptional customer experiences
• Managed Services - Outsource your operations & responsibilities to Azure-certified subject matter experts who can monitor, manage, and maintain your IT infrastructure and systems

“We firmly believe that the key to a company's success lies in its capacity for continuous reinvention. In today's dynamic landscape, it is essential for core business operations to embrace agility and digital empowerment, enabling swift transformation to ever-changing market conditions,” said Diego Tártara, Chief Technology Officer at Globant. “I’m immensely proud of the journey from becoming a Microsoft partner to the remarkable milestone of launching Microsoft Studio today. Our team’s exceptional skill set and extensive experience with Microsoft ecosystem uniquely position us to guide our clients towards optimal solutions, seamlessly implement them, and provide unwavering support.” 

Microsoft joins the Enterprise Studios portfolio, which focuses on helping businesses enhance their core operations and processes, enabling them to adapt in a fast-changing market rapidly. For more information about it, click here.

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 

• As part of the five-year investment plan, which will include various initiatives through 2028, the company will open an Emerging Technologies Innovation Center in Brazil
• Globant will also continue the development of AI-based products such as Genexus, MagnifAI, StarMeUp, and Augoor
• The company also plans to hire 20,000 professionals from all over the region to reinforce its leadership in Latin America

Buenos Aires - August 10, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced a five-year, USD 1 billion investment plan in Latin America to strengthen its presence throughout the region. Initiatives Globant is pursuing as part of the investment plan include: 

• A strong expansion in Brazil, and create an Innovation and Emerging Technologies Center in São Paulo. From this Center, specialists will investigate possible new uses of emerging technologies like Artificial Intelligence and Quantum Computing to help Globant’s clients leverage these trends both today and long-term. For the Brazilian market in particular, this Center will develop new AI applications for Salesforce solutions, one of Globant’s foundations of growth in the country.
• The evolution of owned products based on AI to accelerate software development and enhance digital experiences. Globant X, the product and platforms division of Globant which currently contains the Augoor, MagnifAI, StarMeUp, and GeneXus platforms, will spearhead these developments. 
• An enhanced commitment to regional talent with a hiring plan to add 20,000 new professionals over the next five years across 30 of Globant’s development centers in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Peru, Mexico, and Uruguay. 

“We were born in Latin America, and believe that it is one of the strongest regions when it comes to innovation, talent, and creativity. Latin America is key for our global growth as a source of continuous improvement of our service offering,” said Martín Migoya, Co-founder and CEO of Globant. “We want to expand our capacity for innovation and development of our AI-based offering, always to help organizations stay relevant and leaders in the future.”

"Latin America is a  key market for our company and we want to strengthen our regional operation. In this regard, our new Emerging Technologies Innovation Center will drive development in various technologies, like AI, to guide our clients in a constantly evolving world,” said Ignacio Iglesias, Chief Business Officer of Globant for Latin America.

Since its creation in 2003 in Argentina, Globant consolidates as one of the leading digital transformation companies in the region with global clients such as Google, Electronic Arts and Santander, among others. The company has more than 27,000 employees in 25 countries. A few weeks ago, Globant was named as a leader in the IDC MarketScape Worldwide Artificial Intelligence Services 2023 Vendor Assesment, confirming its value proposition in this new technology.

_____________________

About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 

Globant combines the breadth of its technology capabilities with the life sciences industry expertise.

This partnership will help to accelerate the digitalization of clinical research.

San Francisco – August 7, 2023 - Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a partnership with Medocity, a leading digital health solutions and SaaS platform provider. This association will leverage Globant’s digital strategy, digital IQ, data and system integration, and software engineering expertise to implement comprehensive digital solutions in support of clinical research operations from study design, through patient identification and recruitment, study conduct and patient engagement, to data collection, data analysis, and reporting. 

“We’re joining forces with Medocity to bring an end-to-end offering for digitalization of clinical research to our customers,” said Basia Coulter, Global Director for Healthcare and Life Sciences at Globant. “By combining Globant’s Digital IQ methodology with Medocity’s REACH platform for recruitment and enrollment and the use of real-world data (RWD), we empower life sciences organizations with a 360 approach to patient recruitment. Additionally, we support our customers by integrating the Medocity DCT platform with other systems to enable efficiencies and streamlined clinical operations processes.”

Medocity is a leading digital health technology company that has been serving the pharmaceutical and life sciences industry for almost a decade. They provide enterprise-level digital health platform solutions, as well as fit-for purpose applications for all phases of research and patient support, that are built to drive efficiencies for pharmaceutical and biotech sponsors and contract research organizations (CROs), as well as to reduce site and patient burden for principal investigators/sites. Medocity has been endorsed year over year by Gartner for the unique attributes of its digital platform and has been rated with high marks for its user experience and ease of use by patients and health care providers.

“We are pleased with our synergistic collaboration with Globant and expanding our smart technology platform solution for recruitment and enrollment around the globe,” said Amy Apostoleris, Global Head of Digital Clinical Trials Solutions. “In concert with Globant’s capabilities we are able to increase patient diversity and provide a total recruitment and enrollment solution through REACHTM which identifies quality patients by leveraging real world data, patient and physician insights and Globant’s outstanding omnichannel digital outreach capabilities.”

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 

About Medocity

Medocity is a leading digital health solutions and SaaS platform provider utilized by pharmaceutical companies, health insurers, and health/hospital systems to transform management of chronic and complex conditions. We enable clients to design next generation digital experiences to support patients throughout their disease journey, drive greater engagement levels, and improve health outcomes. Medocity’s platform is uniquely flexible and highly interoperable – a connected digital ecosystem where patients and clinical teams seamlessly interact in real time, capturing continuous real-world data, generating AI-driven insights, and enabling proactive interventions. 

Medocity Digital Clinical Trials Solutions group provides a comprehensive digital solution for all phases of studies and patient support, with enterprise-level capability that is configurable to be fit for purpose. Its Digital Clinical Trials (DCT) platform for hybrid and decentralized studies provides a fully interactive clinical trial ecosystem that captures valuable real-time clinical insights & real-world data, while engaging patients, sites, and sponsors and enabling early decision making and safety monitoring.  It offers a choice of various modules including informed eConsent, ePRO/eCOA, device connectivity, secured messaging and tele-visit. Medocity’s platform. It seamlessly integrates with EMR, lab, genetic mapping and APCD data, as well as EDC, CTMS and iRT systems to support site and patient identification

Medocity innovative REACHTM  platform and connected ecosystem significantly accelerates recruitment and shortens enrollment timelines.  More importantly, it provides a seamless way to manage and track the recruitment process through its role-based portals for sponsors, treating physicians and trial sites with capabilities to identify, screen, refer, qualify and enroll hard-to-find patients in real-time. 

As part of a multi-year agreement with FIFA, Globant is a sponsor of the FIFAe World Cup Finals 2023 to continue driving the reinvention of the sports industry through technology

San Francisco – July 19, 2023 - Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, is a sponsor of the FIFAe Finals 2023, held in Riyadh, Saudi Arabia (MENA) from July 6 to July 19. This innovative competition showcases the pinnacle of esports talent in three exciting formats: the FIFAe Club World Cup, the FIFAe Nations Cup, and the FIFAe World Cup.

The announcement comes as part of the agreement signed last year between Globant and FIFA to enhance the growth of the FIFA+ platform and support some of the world's most iconic sports competitions.  

“As sponsors of the FIFAe Finals 2023, we are excited to work together with FIFA to explore new ways for soccer to be played and experienced,” said Wanda Weigert, Chief Brand Officer of Globant. “Esports transcends boundaries, captivating all genders, cultures, and ages and breathing new life into gaming. At Globant, we pioneer reinvention, forging the future and driving digital transformation to elevate organizations and enhance the global human experience.”

In addition to the FIFAe Finals 2023, Globant will also be a sponsor of the FIFA Women's World Cup Australia & New Zealand 2023™, the FIFAe Series™ in 2024 and 2025, and the promoter of the FIFA Under-17 Women's World Cup 2024™, the FIFA Under-20 Women's World Cup 2024™, and the FIFA Under-17 World Cup 2025™.

_____________________

About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 

Martin Migoya in interview talked about how artificial intelligence has become the new way to reach and interact with customers at Globant.

Watch  the original content in Youtube

Juan José López Murphy wrote an article about the importance of making society aware of the risks and uses of AI.

Read the original content in Evening Standard

• As part of its partnership with FIFA, Globant will also become a FIFAe Series™ Global Sponsor in 2023, 2024 and 2025
• With the sponsorship, Globant continues its journey to reinvent the global sports sector  and its commitment to supporting women across industries

NEW YORK – June 26, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced its support and sponsorship of the FIFA Women’s World Cup Australia and New Zealand 2023™, one of the world’s biggest sporting events. The announcement derives from the multi-year partnership between Globant and FIFA to supercharge the growth of the FIFA+ streaming platform and support FIFA’s flagship global events. As part of the partnership, Globant has also been an Official Regional Supporter for North America and Europe of FIFA World Cup 2022™; an Official Sponsor of several FIFAe Cups; and an Official Tournament Supporter of U17/U20 Men’s/Women’s World Cup™.  

The partnership between FIFA and Globant will create new ways for fans to engage in a sport they love, and empower more women and young girls to support, participate and excel in any area they are passionate about, even those dominated by men.  

“We are proud to support the FIFA Women’s World Cup and look forward to using our deep technical expertise to help elevate the experiences of fans from all over the world,” said Martin Migoya, Co-Founder and CEO of Globant. “With this sponsorship, we will also be able to simultaneously further our company goal of creating space for women to pursue their dreams and achieve in every industry – from technology to sports and beyond.”   

Diversity, equity, and inclusion have always been core values for Globant whether that’s in the world of technology or sports. Globant spotlights diverse communities and has been partnering with some of the biggest platforms and institutions in the sports world. From soccer, to tennis, to eSports and beyond, the company unites teams and communities globally that share common passions. 

“FIFA and Globant are strongly aligned in our passion for creating immersive digital and physical experiences that increase fan engagement on a global scale,” said Wanda Weigert, Chief Brand Officer of Globant. “Perhaps most importantly, supporting the FIFA Women’s World Cup™ feels very authentic to our brand values. From our founding in 2003, increasing diversity and inclusion in the industry has been one of our top priorities, reflected in several initiatives like our Women that Build Awards. Through this sponsorship, we will have a unique opportunity to help propel women’s soccer on a global stage, achieve greater inclusion and equity in the sports industry, and inspire the next generation of athletes.”

On the heels of recently announced partnerships with some of the world’s leading sports organizations, including LaLiga and the LA Clippers, Globant launched its Sports Reinvention Studio – its expert-led business unit specifically focused on reinventing the sports industry through cutting-edge technology solutions  – earlier this year. 

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide leader in CX Improvement Services  (2020)  by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.  
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

San Francisco, June 8, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has been positioned as a Leader in the IDC MarketScape: Worldwide Artificial Intelligence Services 2023 Vendor Assessment (doc #US49647023, May 2023). 

“We believe being named a Leader reflects Globant’s comprehensive AI journey and our commitment to offering value-driven services to each of our clients,” said Martín Migoya, CEO and Co-Founder at Globant. “We’ve been harnessing the power of AI for the past eight years by creating best-in-class solutions, as well as developing different products that are now witnessing exponential growth. We will continue to scale up our Artificial and Human Intelligence power by developing talent, knowledge, offerings, and products.”

“Globant positions its ‘AI Mindset Services’ at the core of the company's digital innovation, design, and engineering solutions value proposition, which aims to help clients gain competitive advantage through better business decisions, elevated customer experiences, and optimized operational results," said  Jennifer Hamel, Research Director at IDC. 

The IDC MarketScape report noted, “According to customers, Globant's strengths are the company's ability to provide resources with appropriate and quality technical skills, integrate Globant's project team with their internal team, provide solutions using their preferred AI technology providers, and deliver AI center of excellence services. IDC considers Globant's strategies around portfolio, sales enablement, marketing, and growth as key strengths.”

Organizations worldwide are increasingly recognizing the potential of AI to generate new user experiences, revenue streams, and enhance business processes at scale. Globant has introduced and evolved key products and platforms deeply rooted in AI, such as StarMeUp, MagnifAI, Augoor, and Genexus Next. Complementing its product portfolio, Globant has consolidated its AI offerings and initiatives into an end-to-end program called MINDS to provide a solid outlook on best practices across several industries. To learn more about how Globant’s AI solutions can help drive business growth, click here.

Previously, Globant was named a Major Player in the IDC MarketScape: Worldwide Salesforce Implementation Services 2021 Vendor Assessment (doc #US47073921, November 2021) and a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment (doc #US45658220, September 2020). 

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale. 

• We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
• We were named a Leader in the IDC MarketScape: Worldwide AI Services 2023 Vendor Assessment doc #US49647023, May 2023) and Worldwide leader in Customer Experience Improvement Services  2020 Vendor Assessment (doc # US45658220 , September 2020).
• We were also featured as a business case study at Harvard, MIT, and Stanford.  
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

About IDC MarketScape 

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
 

The new commercial, which was developed by the creative agency GUT, lays out—with sarcasm—how these days, many consultancies are trying to keep up with the AI trend. It highlights the importance of Globant's deep expertise in bringing together Artificial and Human Intelligence to deliver unique and innovative solutions. 

NEW YORK – May 30, 2023 - Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technological solutions, announced today the launch of “I AI”, its new commercial from the “Stuck in Consultancy” saga. Developed together with the agency GUT Buenos Aires, the ad uses sarcasm to expose consultancies that want to quickly jump into the AI world. 

AI is generating a vital revolution—transforming the present and future of business and our daily life. It has already proven its power to reinvent organizations and industries positively while increasing their human capacity. With vast expertise in developing digital experiences and delivering AI-based solutions, Globant cleverly employs humor in this commercial to talk about this trend and emphasizes the importance of bringing together the best of Artificial and Human Intelligence to become the most innovative partner.

“As part of the 'Stuck in Consultancy' saga, this new commercial not only showcases Globant's commitment to challenging traditional norms and paving the way for innovative solutions but also draws upon our extensive experience in the field”, claims Wanda Weigert, Chief Brand Officer at Globant. “If you bring together AI knowledge with great teams that understand the potential of the technology and the needs of each organization, you get a unique partner that delivers truly exceptional experiences.”

“We have been building our AI portfolio since 2015 with the AI Studio and products like Augoor, Genexus Next, StarMeUp, and MagnifAI. All of them speak to our deep knowledge and experience to create value for organizations worldwide,” adds Martín Migoya, CEO and Co-founder at Globant. “We will continue to scale up our Artificial and Human Intelligence power to influence every area, industry, and business for the better.” 

Furthermore, Matías Lafalla and Ramiro R.Gamallo, DGC & Partners for GUT, add: “In the world of consultancy, it is common for brands to work with more than one consultant over the years—even simultaneously. From the agency, we took on the challenge of collecting previous experiences that Globant clients had with their competitors, and we recreated them with an ironic, humorous tone.” 

Globant’s focus on AI started back in 2015 when it first launched a specific AI Studio and started investing in several strategic initiatives. During this time, the company has introduced and evolved key products and platforms deeply rooted in AI, such as StarMeUp, MagnifAI, Augoor and Genexus Next. Complementing its product portfolio, Globant has also consolidated its AI-offering and initiatives into an end-to-end program called MINDS to have a solid outlook on best practices across several industries.

To see the ad, please click here.

Agency: GUT Buenos Aires
Client: Globant
Product: Globant
Campaign: Stuck in Consultancy 
Film: TBD
Territory: Global
Launch date: May 2023

Founder: Gastón Bigio
CCO & Partner: Joaquín Cubría
ECD & Partner: Ramiro Gamallo / Matias Lafalla 
ECD: Laura Rapela / Diego Fernández Posada/Juan Pablo Lufrano
Managing Director: Paula Medina Rivero
CD: Gastón Gual 
CD: Alex Romero
Creative Copywriter: Haroldo Moreira
Art Director: Julian Amarillo 
Group Account Director: Meme Traverso Lizarraga
International Account Supervisor: Bernardita Musa
Head of Production: Florencia Albizzati
Agency Producer: Mariana Jauregui
Creative Manager: Paula Akel
Head of Design: Rosario Muñoz
CSO: Javier Quintero
Head of Digital & Data: Ezequiel Gori Nastasi 
Social Strategist: Gonzalo Paz

Production Company: Rebolucion
Director: Luis Gerard
CEO: Ezequiel Ortiz
Executive Producer: Pilar Capurro
Producer: Cecilia Cárdenes
DOP: Javier Juliá
Post Production coordinator: Mariano Olivari
Color grading: Armaleo
Editor: Jerónimo Pérez
VFX: Da8
Mix and Sound Design: Porta Estudio

Client Representatives:
Chief Brand Officer: Wanda Weigert 
EVP, Global Marketing: Todd Krugman
Global Marketing Strategy: Emiliano Horcada
Campaign Manager: Ivanna Giménez

____________________

About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place in which Innovation, Design and Engineering meet at scale.

• With more than 27,000 employees, we are present in 25 countries and 5 continents. We work for companies such as Google, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford. 
• We are members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com. 

About GUT

An independent agency founded by Gastón Bigio and Anselmo Ramos that offers disruptive and visceral creativity for brands with courage. GUT Network is the #1 independent agency at Effie Latam for two consecutive years (2020/2021) and it is an Ad Age A-Lister (2021). It won 2 Grand Prix at Cannes 2021/2022 and it was awarded at The Clios, D&AD, The International ANDY Awards and Círculo de Creatividad Argentina for its work for clients such as Popeyes, Mercado Libre, Philadelphia Cream Cheese, Tim Hortons, Noblex, Skol, Heinz, Google and Headspace. GUT was also recognized this year as the #4 D&AD Independent Agency of the Year and as the #2 Cannes Lions Independent Network of the year 2022. GUT has offices in Buenos Aires, Miami, Toronto, São Paulo, LA, Mexico City and Amsterdam. www.gut.agency