• Powered by its Omni.Pro expertise, Globant is now ranked in the top ten among Adobe’s Global Platinum Partners.

NEW YORK - December 11, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced the expansion of its Adobe Studio powered by Omni.Pro, designed to deliver end-to-end solutions powered by Adobe Experience Cloud.

This milestone marks an accelerated journey for Globant, which just a year ago was a Bronze partner and has now become a Platinum Solution Partner. Through the launch of the Studio and the integration of Omni.Pro, Globant reinforces more than a decade of collaboration and co-innovation with Adobe, now bringing Platinum-level capabilities to clients worldwide.

Globant and Adobe have delivered more than 250 successful projects and executed 300+ deployments across industries, earning recognition with 20+ industry awards along the way. The Studio brings end-to-end expertise across Adobe Experience Cloud —which unifies data, content, journeys, and activation through an integrated suite that connects customer insights, personalized experiences, commerce, and marketing operations end-to-end —providing personalization at scale and a unified customer experience.

“With Adobe Studio, we help companies use AI to grow, work more efficiently, and create better, more personal experiences for their customers,” said Diego Tártara, Global Chief Technology Officer at Globant. “We’re proud to not only implement Adobe’s world-class technology, but to actively contribute to its evolution as a strategic development partner.”

“Launching the Adobe Studio and becoming a Platinum Solution Partner is a testament to our team’s passion and relentless focus on delivering real business outcomes,” said Pepe Chamorro, EVP of Globant’s GUT network. “At Globant, we see Adobe not just as a technology provider, but as a strategic ally to reimagine how brands engage with their customers. We’re delighted to keep pushing the boundaries of what’s possible in digital experiences.” 

“We are thrilled to join forces with Globant to deliver world-class customer experiences and marketing technology solutions powered by Adobe. Together, we are creating a truly global operation and a one-stop shop for enterprise clients,” expressed Rubén García and Jose Fabrega, Omni.Pro’s Managing Directors.

Omni.Pro, powered by Globant, is an Adobe Platinum Solution Partner that specializes in delivering end-to-end digital experiences powered by Adobe Experience Cloud. With a global team of certified experts, Omni.Pro drives enterprise level transformation through data-driven strategy, creativity, and technology.

To learn more about Globant’s Adobe Studio, click here. 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 29,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Riot Games, and Santander, among others.
• We were named a Worldwide Leader in Experience Design Services (2025), and previously recognized as a Worldwide Leader in AI Services (2023) by IDC MarketScape.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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For more information, visit www.globant.com.

• New report from Globant uncovers the tech trends leading development and innovation in 2026: from agents capable of executing actions and quantum encryption to AI-powered machines.

• Globant report analyzes how enterprises are moving beyond AI experimentation to build operational, scalable and ROI-driven intelligence across their operations.

NEW YORK – December 9, 2025 – Globant, a digitally native company that helps organizations thrive in a digital and AI-powered future, today released its latest report, “Tech Trends 2026: The 5 Forces Shaping the Future.” The study outlines the key breakthrough innovations expected to shape the next era of AI maturity for enterprises. In 2026, business growth will be defined not just by advanced automation but by integrated, next-gen technologies that serve as a strategic platform for transformation. 

According to MIT (The GenAI Divide, State of AI in Business 2025), most AI pilots still fail to scale, exposing a persistent gap between experimentation and enterprise readiness. Globant’s report highlights that this phase is part of the natural evolution toward AI maturity. AI is no longer a surface-level trend — it is becoming the engine of enterprise transformation, pushing organizations to move beyond familiar systems and embrace deeper structural and cultural change. Those that establish clear guidelines, governance frameworks, and strategic adoption plans are already beginning to see measurable impact.

These shifts mark a clear reset for the enterprise AI landscape and a move toward maturity. Globant’s report identifies five forces that will define this new digital era:

1. Agentic AI: From Hype to Hard Value: Agentic AI is moving beyond passive assistants and becoming autonomous systems that drive measurable ROI. For example, in retail, Globant Enterprise AI 2.3 and the Agentic Commerce Protocol (ACP) enable agents to recommend products, personalize offers, and complete secure transactions through natural conversation. By integrating POS, CRM, inventory, and trend data, these agents turn every interaction into conversion, insight, and long-term loyalty.

2. Quantum Communication: Security at Quantum Speed: Quantum communication is emerging as a near-term disruptor that all enterprises should be planning for, enabling ultra-secure data exchange through quantum encryption and Quantum Key Distribution. By 2026, 18% of global quantum algorithm revenues will come from AI applications, accelerating advances in processing, optimization, and quantum-secure networks (Hyperion Research,5th Annual Global QC/QS Market Survey). 

3. Robotic Function & the Rise of AI-Powered Machines: Robotics are no longer confined to warehouses as they enter healthcare, logistics, and smart infrastructure. With the Global robotics market projected to hit nearly $280B by 2034 (Precedence Research, Advanced Robotics Market Size and Forecast 2025 to 2034), enterprises are investing in systems that learn from their environments, adapt in real time and work safely alongside humans.  

4. Ambient Intelligence in an Invisible Tech Era:  Ambient Intelligence dissolves friction between people and technology. Powered by predictive AI and edge computing, ambient systems anticipate user needs and respond contextually, redefining efficiency and experience. 

5. Cybersecurity Where AI is the Defense: Cybercrime is accelerating at machine speed. Organizations using AI for detection and response already save an average of US$1.9 million per breach (IBM, 2025), yet 97% of companies have suffered AI-related security incidents due to poor access controls. As attackers leverage AI to scale reconnaissance, automate exploits, and generate deepfakes, enterprises are shifting toward predictive, AI-powered defense. From identity verification to proactive threat modeling, AI is becoming the backbone of cybersecurity in 2026.  

“2026 will be another year where companies across industries accelerate their own transformational journeys. Over the last two years, AI has dominated every conversation, but now it’s evolving into real, tangible change. Leaders can either pause or act — and those who act will set the pace for the next decade. We expect the key forces outlined in this new Tech Trends report to serve as a clear guide for decision-makers navigating what’s ahead,”  said Diego Tártara, CTO at Globant.

As the industry evolves in 2026, enterprises will need to advance their operational strategies to set the pace for the next decade of digital transformation. Success will depend on viewing advancements as more than a digital win, but a world where enterprises integrate AI seamlessly into their organization.

To learn more, download the full report here: https://reports.globant.com/en/trends/tech-trends-report-2026/ 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 29,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Riot Games, and Santander, among others.

• We were named a Worldwide Leader in Experience Design Services (2025), and previously recognized as a Worldwide Leader in AI Services (2023) by IDC MarketScape.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

• New report from Globant uncovers the trends driving game development and player preferences in 2026

• Globant report analyzes how Gaming is being reshaped by AI-driven content, portable and cloud platforms, and creator-led ecosystems

NEW YORK – November 18, 2025 – Globant, a digitally native company that helps organizations thrive in a digital and AI-powered future, today released its latest “Game On” Report, outlining the major shifts defining the next era of the global Gaming industry. 2026 will be defined not just by entertainment, but by infrastructure, intelligence, and trust, especially as AI adoption brings new opportunities and challenges for game developers.

Global gaming revenues are projected to reach $189 billion this year (Newzoo, 2025), with evolving player expectations and disruptive technologies transforming how the industry creates, delivers, and sustains experiences.

According to the report, gaming’s transformation is no longer just about better graphics or bigger worlds — it’s about the systems that power them. Portables and cloud platforms are changing where and how people play. AI is optimizing the development process. Creators are driving discovery, and regulators are redefining the rules of trust and monetization.

These shifts collectively mark a new chapter for the industry — one where innovation, responsibility, and player connection are inseparable. Globant’s report identifies five forces that will define this new era:

1. Platform Shift: The Rise of Portables and Cloud-Optimized Gaming. Gaming is moving beyond fixed consoles as handheld, hybrid, and cloud platforms rise in popularity. The focus has shifted from hardware power to seamless, portable access and play-anywhere continuity.

2. AI Adoption in Development & Operations. AI is transforming how games are built, with 97% of developers using AI to accelerate asset creation (Google Cloud Games Report 2025), playtesting, and localization. When used correctly, AI becomes a creative ally that expands innovation capacity.

3. Deep Engagement & the Power of Legacy Franchises. Growth is shifting from new players to lasting engagement, with studios prioritizing retention via live services, expansions, and remasters.

4. Creator-Driven Discovery & UGC Ecosystems. Creators now dictate discovery and engagement. TikTok, YouTube, and Twitch have overtaken traditional advertising for game discovery, turning players into co-developers and monetized creators. 

5. Regulatory Pressure & the New Era of Trust. Accountability is reshaping monetization and design. Governments are targeting loot boxes, gacha systems, and opaque AI features for their psychological and ethical risks. Player safety is essential to every conversation around game development. 

“Industry consolidation remains one of the most influential forces shaping gaming. Large acquisitions in 2025 will continue to redefine the competitive landscape well into the next decade. At the same time, smaller development teams are proving capable of producing blockbuster-level experiences—a dynamic expected to intensify by 2026,” said Kevin Janzen, CEO of Globant’s Gaming & EdTech AI Studio. 

As the industry moves into 2026, gaming companies will need to evolve to survive. Success will depend on how effectively studios integrate AI responsibly, prioritize player trust, and design across platforms to meet players wherever they are. Those that embrace creator ecosystems, leverage data ethically, and invest in portable, cloud-first experiences will not only stay competitive but set the standard for what modern, meaningful play looks like. The next era of gaming belongs to studios that treat innovation and integrity as inseparable.

To learn more, download the full report here: https://more.globant.com/en/trends-that-redifine-future-of-video-games. 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 29,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Riot Games, and Santander, among others.

• We were named a Worldwide Leader in Experience Design Services (2025), and previously recognized as a Worldwide Leader in AI Services (2023) by IDC MarketScape.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

• The virtual event, broadcasting on December 10 and 11 will feature global leaders such as Dr. Werner Vogels (CTO, Amazon.com); Sean Doyle (CEO, British Airways); Gillian Zucker (President of Business Operations, LA Clippers); John Needham (President of Publishing & Esports, Riot Games); Cristobal Valenzuela (CEO, Runway); Giorgio Ricci (Chief Revenue Officer, FC Inter Milan); Alex Blum (COO, Unity); Javier Gil Fernandez (Head of AI, LALIGA); Florian Pestoni (CEO, InOrbit); Horacio Marín (President & CEO, YPF); Anselmo Ramos (Co-founder, GUT Network), Sean Summers (EVP Mercado Ads & CMO, Mercado Libre) and Claudia Calori (VP & Head of Global Marketing, Personal Health, Philips) among many others.

• Register for free at https://converge.globant.com/ and explore how to overcome AI paralysis and move from experimentation to execution, turning complexity into clarity and potential into performance, with tangible business impact.
   

Los Angeles, December 3, 2025 — Globant (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future, announced a new edition of Globant Converge, its flagship event where business and technology leaders from around the world share insights and strategies to reinvent the way they work and create. This year’s theme, “Go Beyond AI Paralysis,” will focus on how organizations can move from experimenting with AI to executing impactful transformations across their operations. This global gathering of high-profile thought leaders and industry-relevant speakers at the forefront of technology will be broadcasting on December 10-11. 

This year, the event will feature the participation of Dr. Werner Vogels (CTO, Amazon.com); Sean Doyle (CEO, British Airways); Gillian Zucker (President of Business Operations, LA Clippers); John Needham (President of Publishing & Esports, Riot Games); Cristobal Valenzuela (CEO, Runway); Giorgio Ricci (Chief Revenue Officer, FC Inter Milan); Alex Blum (COO, Unity); Javier Gil Fernandez (Head of AI, LALIGA); Florian Pestoni (CEO, InOrbit); Horacio Marín (President & CEO, YPF); Anselmo Ramos (Co-founder, GUT Network); Sean Summers (EVP Mercado Ads & CMO, Mercado Libre) and Claudia Calori (VP & Head of Global Marketing, Personal Health, Philips) among many others, sharing thoughtful conversations with top executives from Globant.

“Globant Converge comes at exactly the right moment. After a year in which AI transformed the conversation but not always the execution, companies across every industry are seeking clarity, discipline, and real outcomes,” said Martín Migoya, Co-Founder and CEO of Globant. “Converge brings the thinkers, builders, and real cases that show how AI can be applied with purpose and measurable value. It’s time to move from ideas to impact.”

“While Globant Converge has always been a space to meet and exchange ideas on what’s next, this year we all know what’s next and we will reveal how to make the best out of it, turning AI from a source of uncertainty into a driver of reinvention,” said Guibert Englebienne, Co-Founder of Globant and President of Globant X. 

Throughout the two-day event, speakers and panelists will share their experiences leading transformation initiatives that combine creativity, technology, and human ingenuity to deliver real business outcomes. Attendees will gain actionable insights on how to embed AI into their organizations’ DNA and unlock the next chapter of growth and efficiency.

The agenda: learning from real-world cases and leading the change

Conversations of  Day 1 (December 10th) will cut through the overload and reveal what it truly takes to move from pilot mode to performance. The agenda will include real-world case studies, and interactive sessions exploring the impact of AI across industries such as sports, entertainment, healthcare, gaming, and marketing.

Conversations of Day 2 (December 11th) will go hands-on, showing how Globant Enterprise AI orchestrates all these layers into one enterprise-ready ecosystem—turning complexity into clarity and chaos into control.

To build on the insights shared during the event and to demonstrate the power of Globant Enterprise AI firsthand, Globant will offer a free trial of the platform, enabling companies to explore its capabilities and understand how it can accelerate their AI-driven transformation.

Globant Converge 2025 will stream live on December 10–11, and registration is open and free at https://converge.globant.com/.

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 29,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Riot Games, and Santander, among others.

• We were named a Worldwide Leader in Experience Design Services (2025), and previously recognized as a Worldwide Leader in AI Services (2023) by IDC MarketScape.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

• Receiving the highest distinction a Salesforce Solution partner can achieve, reinforces Globant’s deep and proven expertise in integration, data, and AI-driven transformation. 

NEW YORK – December 2nd, 2025 – Globant (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future, today announced it was recognized by Salesforce for achieving the expert-level implementation in MuleSoft Anypoint, Data Cloud and Agentforce platforms — the highest distinction a Salesforce Solution partner can achieve— highlighting its leadership in integration, data, and AI-driven transformation. 

This recognition validates Globant’s proven expertise in deploying these products with excellence, measured by client success, project delivery, certifications, and innovation. It also elevates its standing within the industry, placing Globant amongst a highly selective group of organizations globally acknowledged for their high performance in this field. 

“Globant’s achievement reflects the new frontier of value creation within the Salesforce ecosystem, where integration, data, and AI come together to power the Agentic Enterprise. By mastering MuleSoft, Data Cloud, and Agentforce, Globant is setting a benchmark for how partners can help customers move from experimentation to scaled AI impact, driving automation, intelligence, and measurable business outcomes across every industry”, said María Angélica Latorre, Global Head, Center of Excellence and Strategic Partnerships, NextGen Platform at Salesforce. 

“We are very proud of this distinction that reinforces Globant’s leadership in enterprise integrations and AI-powered modernization. These achievements are not the end of the road, but a reflection of Globant's ongoing commitment to our Salesforce partnership which began over 20 years ago. Our ambition to reach new levels of expertise moves us forward to continue strengthening our offerings and our position as leaders in digital transformation”, said Roland Berthelot, Head of the Salesforce Studio at Globant. 

With Globant's recently announced AI Pods, the first subscription model for AI-powered services like engineering, product definition, design, and testing, these recognitions will strengthen the company’s ability to bring together integration, data, and AI at scale to accelerate business transformation. 

Over 1,000 AI certifications achieved: another significant step in Globant and Salesforce journey

In June, Globant announced it garnered 1,000 AI Certifications in Salesforce, a significant milestone showcasing its dedication to and expertise in helping customers leverage cutting-edge data and AI technologies with Salesforce.

Through its specialists worldwide, Globant reinforced its capability to leverage Salesforce’s AI tools – particularly Agentforce, Salesforce’s autonomous AI application – to help businesses automate routine tasks and benefit from increased productivity and lower costs.

For more than 20 years, Globant has partnered with Salesforce to help joint customers use the platform to revolutionize their business, ignite growth, and strengthen connections. Globant’s dedicated Salesforce Studio has 58 global Delivery Centers, through which it has implemented 5,100+ Salesforce projects and achieved a customer satisfaction score of 4.7/5.

For more information, please visit www.globant.com/studio/salesforce 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 29,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Riot Games, and Santander, among others.
• We were named a Worldwide Leader in Experience Design Services (2025), and previously recognized as a Worldwide Leader in AI Services (2023) by IDC MarketScape.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

SAN FRANCISCO — November 12, 2025 — Globant (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future,  today announced it has been named a finalist of the 2025 Microsoft Telco and Media Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

"This achievement is a true honor and represents a significant milestone in our commitment to driving impactful transformation for our clients in these key industries," said Martin Szenig, VP of Technology & Microsoft Studio Partner at Globant. "Our long-standing collaboration with Microsoft allows us to leverage cutting-edge cloud, data, and AI solutions to help Media and Telco companies reinvent themselves, and we look forward to continuing to deliver extraordinary results together."

The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered outstanding Microsoft Cloud applications, services, devices, and AI innovation during the past year. Awards were classified in various categories, with honorees chosen from more than 4,600 nominations across more than 100 countries. 

Globant was recognized for providing outstanding solutions and services in the Telco and Media category. The Media and Telco Partner of the Year Award recognizes companies that have demonstrated strong customer focus, leveraging Microsoft Technology and Innovations to drive differentiation, solution innovation, and creation of new business models and growth. 

Globant revolutionizes live fan experiences, creating the world’s most immersive arena, showcasing frictionless solutions that deliver biometric access, personalized content, checkout-free retail, and real-time engagement. This repeatable smart venue architecture sets a global standard for “phygital” experiences and monetization in media and telco.

“Congratulations to all the winners and finalists of the 2025 Microsoft Partner of the Year Awards, said Nicole Dezen, Chief Partner Officer and Corporate Vice President at Microsoft. “This year, our partners harnessed the transformative power of Microsoft’s Cloud and AI platforms to deliver transformative solutions that redefine the boundaries of innovation. The energy and ingenuity across our ecosystem continue to inspire us. The 2025 honorees exemplify what’s possible when technology and vision unite to empower customers around the world.”

With over a decade of AI expertise, Globant has been working together with Microsoft since 2017, boasting advanced Azure certifications. Globant has successfully delivered projects across various industries, utilizing Microsoft Azure cloud services, Azure AI applications and accelerators, and Globant’s AI platforms to assist businesses in modernizing and migrating their systems. By merging innovative strategies with Microsoft technologies, Globant empowers clients to maximize the Azure ecosystem and evolve into scalable, intelligent enterprises.

__

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

• Globant becomes official digital transformation partner to support some of Riot’s most critical tech initiatives including future explorations in AI, esports viewing, and mobile integrations.

• This partnership becomes the biggest agreement in the Games space in Globant’s history.

NEW YORK, November 6, 2025 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, and Riot Games, the company behind global esports phenomena League of Legends (LoL) and VALORANT, today announced a multi-year strategic partnership to support some of Riot’s most critical innovation initiatives and fan communities across League of Legends and VALORANT Esports. This collaboration brings together Riot’s world-class esports experiences with Globant’s global expertise in digital reinvention.

As its new digital transformation partner, Globant will support some of Riot Games’ most critical tech initiatives, including future explorations in artificial intelligence that augment esports viewing experiences and mobile integration capabilities. During the multi-year partnership, the two companies will push the boundaries of technology to unlock teams to deliver richer, more tailored experiences for millions of players and fans globally.

“Globant shares our commitment to deliver the most resonate and engaging experiences for players and fans around the world,” said David Mulhall, Global Head of Esports Partnerships and Business Development, Riot Games. “Their deep expertise in technology will help us accelerate areas of the business so Rioters can focus on pushing creative boundaries of what’s possible in esports and live events.”

“We are thrilled to join forces with Riot Games to expand the future of gaming and esports,” said Martin Migoya, Co-founder and CEO, Globant. “This partnership reflects our shared belief that technology and creativity can reshape how communities connect, play, and experience entertainment.”

Globant brings extensive experience across media, entertainment, and gaming that reinforces its role as a transformative technology partner. Through its Media & Entertainment and Games Studios, the company supports global organizations in areas such as content creation and management, streaming platforms, game development, art services, quality assurance, product management, and ongoing live operations. Globant is also a trusted partner to leading sports and entertainment brands, including FIFA and Formula 1®. By combining deep industry expertise with advanced technologies like AI, Globant has established itself as a key enabler of innovation and fan engagement for some of the world’s most influential organizations in sports, media, and gaming.

About Riot Games

Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, which has gone on to be one of the most-played PC games in the world. In the years since, Riot has released VALORANT, Teamfight Tactics, Legends of Runeterra, League of Legends: Wild Rift, Riftbound and 2XKO. Riot’s titles have led to the creation of some of the most-watched and widely recognized esports in the world, culminating in events like the League of Legends World Championship, VALORANT Champions and the TFT Open, which are watched by millions of fans each year. Riot has also expanded its IP through multimedia projects across music, comic books, board games, and Arcane, its Emmy-winning animated series.

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

•  We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

• New report from Globant uncovers the trends driving shopping habits this holiday season and how brands can meet consumer expectations

• Globant report analyzes brand strategies and the role AI is playing in driving retail experiences, product discovery and purchasing decisions

NEW YORK – October 30, 2025 Globant, a digitally native company that helps organizations thrive in a digital and AI-powered future, today released its latest report, “The Impact of AI on Holiday Retail in 2025.” The study reveals how artificial intelligence is reshaping shopping habits, empowering intentional consumers, and redefining how brands should prepare for the most competitive season of the year.

According to the report, shoppers are entering this holiday season with a mindset that is more deliberate, ethical, and value-driven than ever. Rather than chasing discounts, consumers are focusing on long-term value, trust, and personalized experiences, consolidating purchases with fewer retailers that align with their values. This intentional shift challenges brands to rethink how they engage customers — from discovery to checkout — in a world where AI influences every decision.

The adoption of artificial intelligence across industries continues to accelerate, with 72% of companies now integrating AI into at least one business function, up from 55% the previous year (Statista, 2024). In retail, this transformation is already translating into measurable impact: during the 2024 holiday season, AI influenced $229 billion in global online sales, a significant jump from $199 billion over the previous two years (Reuters, 2025).

As intentionality becomes the new currency of loyalty, Globant’s report identifies five key moves that will define which retailers succeed this season. These imperatives blend technology, timing, and purpose to meet the expectations of value-driven consumers and build sustainable competitiveness beyond the holidays:

1. Weaponize AI for Personalization, Not Just Promotion: AI should do more than drive sales — it should deepen loyalty. By analyzing browsing and purchase histories, retailers can craft precise, individualized recommendations and offers. The shift is from generic “20% off” blasts to meaningful, value-added propositions that make customers feel understood and valued. 

2. Launch Holiday Campaigns in Q3: Waiting until November is no longer viable. September and October are critical windows to build brand consideration, deliver value-driven content, and secure early, intentional shoppers before the holiday noise peaks.

3. Build a Compelling Full-Price Proposition: Heavy discounting erodes long-term brand equity. Instead, retailers should invest in transparent sourcing, powerful storytelling, and exclusive “members-only” products or bundles that reinforce the idea that full price is the right price. Consumers will pay more for authenticity, ethics, and experience.

4. Master Seamless Omnichannel Execution: Shoppers expect a frictionless journey from discovery to purchase. A product found on an app should be instantly available for home delivery or same-day in-store pickup. Every delay or disconnect risks not just a single sale, but ongoing loyalty.

5. Reimagine the Store as a Service: Physical stores must transcend their role as showrooms. They are logistics hubs, community spaces, and immersive brand experience zones. Success depends on empowering staff to act as ambassadors and problem-solvers, not just transactional clerks.

“This holiday season, shoppers aren’t chasing deals and choosing brands they trust as they used to. Their behavior is shifting toward more intentional and value-driven choices,” said Santiago Noziglia, CEO of Globant’s Retail, CPG, and Automotive AI Studio. “Retailers that recognize this intentional mindset early and deliver seamless, personalized experiences across channels will be the ones who win over loyal consumers, not just during the holidays, but into 2026 and beyond.”

The report concludes that AI will be the differentiating factor in this year’s holiday success stories. From predictive marketing and demand forecasting to immersive in-store experiences, retailers leveraging AI not only optimize operations but also build deeper emotional connections with consumers.

By combining technology with empathy and purpose, brands can transform the holiday rush into an opportunity for sustained growth and trust — proving that in the era of AI, intentionality is the new currency of loyalty.

To learn more, download the full report here: https://more.globant.com/en/ai-retail-trends-holiday-season-2025 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

•  We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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For more information, visit www.globant.com.

• Globant will transform LALIGA's operations with its AI Pods subscription model powered by Globant Enterprise AI 

MADRID, 7th November, 2025 – Globant (NYSE: GLOB), a digitally native company dedicated to reinventing businesses through innovative technology solutions, and LALIGA, Europe’s most successful football league, have signed a Memorandum of Understanding (MoU) that marks a milestone in the transformation of the operations of one of the world's leading sports organizations through the large-scale adoption of artificial intelligence (AI).

At the center of this new MoU are AI Pods, Globant's disruptive subscription model built around teams of AI agents that are supervised and orchestrated by the company’s experts, enabling the development of faster and more productive solutions. This model has already been successfully implemented at scale by leading organizations across industries such as aviation, banking, and entertainment.

Through Sportian, the joint venture between Globant and LALIGA to transform the world of sports organizations, AI agents will be created in key organizational areas such as talent development, operations, and technology to improve - among other processes - sports performance analysis, personalized content creation, and workflow automation, all within a coordinated and centralized system. These new agents will join Sportian's current offering of technological solutions, the most comprehensive in the sports industry.

Javier Tebas, President of LALIGA, emphasized, “At LALIGA, we understand innovation as a strategic pillar for the future of sports. This agreement allows us to incorporate artificial intelligence in a practical and transformative way, reinforcing our commitment to operational excellence and to an increasingly modern, efficient, and fan-centric competition. With this alliance, we take another step toward keeping LALIGA at the forefront of the industry.”

Martin Umaran, EMEA President and Co-founder of Globant, said: “LALIGA is taking a historic step by becoming the first global sports organization to adopt agentic AI models to reinvent its business. With this vision, not only will it achieve new levels of efficiency, but it will also open the door to innovations and outcomes that will forever transform how sport is managed, played, and experienced.”

Martín Migoya, CEO and Co-founder of Globant, said: “We are proud to begin a new chapter of collaboration between Globant and LALIGA. This agreement, which supports our ability to carry out concrete and effective transformations,  is also an example of how disruptive technologies drive sustainable value and how people, empowered by artificial intelligence, can redefine everything they set their minds to.”

Luis Ureta, CEO of Sportian, added: “With this agreement, we are supporting LALIGA on its innovation journey, reinforcing its position as a global benchmark in sport. Through the integration of AI solutions and agentic models, together we will build the most efficient, scalable, and transformative operating model in the global sports industry.”

Sportian has a proven track record of creating transformational AI-powered solutions for organizations such as the Saudi Pro League, Lega Serie A, Major League Rugby, Club América, MotoGP, ONE Championship and the Belgian Pro League.

With experience spanning five continents and over 40 clients across a variety of sports, Sportian combines deep industry expertise with Globant's technological power to serve as the key partner in the design and execution of this program.

About LALIGA

LALIGA is the world’s largest football ecosystem. It is a private sports association, composed of the 20 clubs/SADs of LALIGA EA SPORTS  and the 22 of LALIGA HYPERMOTION, responsible for the organisation of professional national-level football competitions. With more than 258 million followers across social media globally (on 16 platforms and in 20 different languages), LALIGA has its headquarters in Madrid (Spain) and boasts the widest international sport-property network, present in 35 countries via 8 offices. The Association carries out its social mission through the LALIGA FOUNDATION, and is the first professional football league in the world to run a competition for players with intellectual disabilities: LALIGA GENUINE.

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

• Digital Suppl.AI is the joint platform driving YPF’s Supply Chain transformation, composed of 46 AI agents across eight agentic solutions to optimize sourcing, inventory, contract, and supplier management.

• The project is built on Globant’s groundbreaking AI Pods model — teams combining AI agents supervised by human experts to develop agentic solutions with higher productivity and faster time-to-market.

• The goal is to reduce operational frictions, enhance productivity and process efficiency, and scale capabilities across the entire supply chain.

• The initiative aligns with YPF’s Vision 2030, focused on achieving greater efficiency, competitiveness, and sustainability.
   

Buenos Aires, October 29, 2025 — YPF and Globant today announced their launch of Digital Suppl.AI, an agentic AI-based transformation platform designed to modernize the supply chain of Argentina’s leading energy company.

The platform features eight agentic solutions aimed at optimizing strategic and highly manual processes. In this first phase, developments will focus on procurement and inventory management, two key areas for business competitiveness. The project is being executed under Globant’s new engineering subscription model, AI Pods. These AI Pods combine artificial intelligence agents supervised by Globant experts, who will develop 46 specialized agents focused on specific activities. The AI Pods will increase productivity and speed in platform development while enabling the integration and orchestration of purchasing, inventory, contract, and supplier management processes.

Through a design rooted in automation, vast data utilization, and natural language interaction, the platform provides personalized user experiences, simplifying operations and improving decision-making.

Digital Suppl.AI goes beyond simple automation — it can learn and evolve with every interaction, ensuring operations are executed faster, more efficiently, and in alignment with company policies. What once required manual processes can now be completed through fluid chat interactions with agents; scattered operational tasks are managed via contextual and assisted automation; fragmented data becomes end-to-end traceability in purchasing and contracting; and reactive decisions are replaced by real-time strategic recommendations. These agentic solutions will shorten process cycles, optimize costs, and boost productivity, allowing people to focus on higher-value initiatives.

“We’re proud to help one of Argentina’s flagship companies redefine the future of Supply Chain in the energy industry. Globant’s new AI Pods system — where humans supervise AI agents — will enable YPF to accelerate its developments and stay ahead of future challenges,” said Martín Migoya, Co-founder and CEO of Globant.

“Our goal is for Argentina to export more than 30 billion dollars by 2031. Now, execution is our responsibility — and to be efficient in management, we need the right tools. This project with Globant is key to having those tools in place. It’s up to us to advance the projects that will enable the transformation of the country’s productive matrix,” said Horacio Marín, President and CEO of YPF.

“With Digital Suppl.AI, YPF will have state-of-the-art AI-powered developments at its service, and will be able to capture value in key areas,” added Fernando Montero Bolognini, CEO of Globant’s Energy & Telecommunications AI Studio.

Through its Energy AI Studio, Globant has been deeply involved in the design and development of the Digital Suppl.AI platform and in the challenge of integrating data across YPF’s entire structure and value chain. The project also includes comprehensive consulting services for developing a value management strategy focused on Supply Chain and cultural change management, ensuring that technological innovation translates into sustainable results and genuine organizational transformation.

This partnership with Globant as a technology ally strengthens YPF’s 4x4 Plan, aimed at improving efficiency across all operations to position the company as a globally competitive energy player and support Argentina’s goal of surpassing USD 30 billion in exports by 2031.

________

About YPF

YPF is Argentina’s leading energy company and the country’s top producer of shale oil—ranking as the largest shale oil operator in the world outside the United States. With a presence across the entire energy value chain, YPF operates in Vaca Muerta, leads in refining and electricity generation, invests in renewable energy, and manages a nationwide network of more than 1,600 service stations.

For more information, visit www.ypf.com 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.