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Globant FUSION: the new suite of AI Agents for full-funnel marketing and advertising
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18 Jun 2025
Press Release
FUSION is a suite of AI Agents designed to solve real marketing, communications, and advertising challenges, accessible through a single subscription to Globant Enterprise AI
From research and content creation to hyper-segmentation and media assets, FUSION streamlines the entire marketing funnel by combining human creativity with AI-driven efficiency to help brands scale with precision
Leveraging Globant’s recently launched AI Pods subscription model, FUSION enables organizations to unlock measurable outcomes while adapting to evolving business needs
CANNES, June 18, 2025 – Globant (NYSE: GLOB), a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Festival of Creativity, the solution combines Globant GUT’s existing capabilities with the power of Globant Enterprise AI, the company’s advanced AI accelerator platform, turning proven initiatives into scalable, intelligent solutions for CMOs and marketing teams.
In an era of exponential technological change, Globant FUSION was engineered to tackle real-world challenges across the entire brand journey, from strategic planning and content creation to campaign deployment and optimization. This suite redefines what AI can do for marketers by merging generative AI with measurable business outcomes.
“We’re not just implementing AI, we’re rethinking the entire marketing workflow through the lens of real-world problems,” said Pepe Chamorro, Managing Director in Europe for Globant GUT. “Globant FUSION is the result of combining our creative DNA with Globant’s AI leadership, enabling human experts and AI agents to collaborate in every phase of the process.”
Globant FUSION covers key marketing functions, centralizing all of them within one ecosystem and simplifying the execution in a single integrated experience, adaptable to different channels, budgets, and business contexts. AI Agents included in this signature suite are:
Scale Ads: Where creativity meets performance: Automates the production and adaptation of digital ad creatives across multiple platforms, enabling faster delivery, expanded format coverage, and performance tracking for campaign optimization.
Content: Content that works, because it’s built for you: Generates high-quality content assets such as web copy, blog posts, product descriptions, and marketing emails, using proprietary models trained on brand-specific data, tone, and context to ensure consistency and performance.
Images: Creative freedom with brand precision: Produces on-brand visual assets, including product images, campaign visuals, and social media content, through AI-driven generation aligned with brand guidelines, audience preferences, and creative standards.
Video: Video production, reimagined by AI: Delivers fast, high-impact video content tailored to brand identity by combining generative video technology with visual storytelling expertise, ideal for product showcases, campaigns, and social media.
Landing Pages: Unlimited landing pages tailored to every need: Builds dynamic, SEO-optimized, and multilingual landing pages in real time,customized for each campaign, audience, or product variation, integrated into marketing workflows for scalable deployment.
A group of selected clients is already engaging with this suite and the results are positive:
+23% CTR improvement
4x the number of assets created
6x faster adaptations
3x reduction in production time
To enhance flexibility and make AI savings tangible to customers, Globant FUSION runs on Globant’s pioneering AI Pods model. This subscription-based approach lets marketing teams scale AI services according to actual demand—paying only for the complexity and volume of work performed. This ensures faster execution, more productivity and real business value.
“With Globant FUSION, we’re making AI truly useful for marketing—not just as a support tool, but as a driver of business scale,” said José Llinares, Head of Strategy at Globant GUT Europe. “While some big industry players are expanding their AI capabilities through strategic acquisitions, at Globant GUT we’re focused on developing specialized AI solutions designed to address the specific needs of the marketing industry.”
Through Globant FUSION, Globant GUT reaffirms its commitment to transforming marketing through intelligent technology and human insight—delivering more precise, agile, and personalized experiences that drive growth and value. For more information, click here.
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About Globant GUT
Globant GUT is the first creative Network reinvented by tech. It is a full-funnel, one-stop shop to maximize business impact. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse.
We were named a Worldwide Leader in AI Services 2023 and a Worldwide Leader in CX Improvement Services 2020 by IDC MarketScape report.
Cannes Lions Awards
GUT Buenos Aires, Agency of the Year 2023
TOP 10
Representative Vendor in the 2024 Gartner® Digital Agencies Report
Google Premier Partner
Top 3% of Google's best partners worldwide 2024
Adweek’s #1
GUT #1 Breakthrough Agency of the Year
EFFIE AWARDS
GUT #1 Most Effective Independent Agency in the world by Effie Global Index 23’
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
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Globant keeps enhancing its AI-prowess and achieves 1,000 AI Certifications in Salesforce
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12 Jun 2025
Press Release
This milestone highlights Globant’s expertise working with Saleforce’s AI tools and particularly Agentforce to help businesses increase productivity, lower costs, and engage customers
Globant will continue to strengthen its position as a top global partner for Salesforce, and the leading one in Latin America
BUENOS AIRES.– June 12, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced it has garnered 1,000 AI Certifications in Salesforce, a significant milestone showcasing its dedication to and expertise in helping customers leverage cutting-edge data and AI technologies with Salesforce.
Through its specialists worldwide, Globant reinforces its capability to leverage Salesforce’s AI tools – particularly Agentforce, Salesforce’s autonomous AI applicati on – to help businesses automate routine tasks and benefit from increased productivity and lower costs. Vivienne Wei, COO, Unified Agentforce Platform visited Globant’s offices in Buenos Aires, Argentina, and met Martin Migoya, its Co-founder and CEO; Diego Tártara, Global CTO; Diego Maldonado, EVP of Enterprise Studio; and Wanda Weigert, Chief Brand Officer.
The strategic application of Salesforce’s platforms and Agentforce will be a key offering within Globant’s AI Pods, the innovative subscription model launched by the company to create scalable and impactful AI-powered solutions combining agentic workflows with expert supervision.
“Globant has consistently demonstrated exceptional expertise in the Agentforce platform, making them a trusted partner in driving AI-powered transformation. Their deep understanding of Salesforce technologies, combined with their innovative approach and collaborative culture, enables our joint customers to maximize the value of Agentforce and achieve measurable results,” said Vivienne Wei, COO, Unified Agentforce Platform. “Together, we will continue to help companies achieve new levels of efficiency and growth to unleash human potential".
“We’re proud of our deep, extensive partnership with Salesforce and our proven expertise in the Agentforce platform. Our dedication to mastery, as shown by this certification milestone, helps us empower our customers to drive meaningful transformation, leveraging Agentforce to unlock efficiency, innovation, and real results,” said Martín Migoya, Co-founder and CEO, Globant. “We are committed to helping businesses harness the full potential of AI to stay ahead in today’s rapidly evolving market.”
For more than 20 years, Globant has partnered with Salesforce to help joint customers use the platform to revolutionize their business, ignite growth, and strengthen connections. Globant’s dedicated Salesforce Studio has 58 global Delivery Centers, through which it has implemented 5,100+ Salesforce projects and achieved a customer satisfaction score of 4.8/5.
For more information, please visit www.globant.com/studio/salesforce.
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
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Globant Reimagines Traditional IT Services with AI Pods, the First Subscription Model for AI-Powered Engineering
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05 Jun 2025
Press Release
Globant ushers in a new era of consumption-based pricing, aligned to outcomes instead of efforts. This new model provides guaranteed time and cost savings
Globant’s AI Pods offer an AI model-agnostic approach, empowering companies to leverage top-performing LLMs for agentic workflow production
NEW YORK – June 5, 2025 — Globant (NYSE: GLOB), a digitally native company dedicated to reinventing businesses through innovative technology solutions, unveils a new model to radically disrupt traditional IT services with AI. The company is introducing AI Pods, the first subscription model for AI-powered services like engineering, product definition, design, and testing at scale.
AI Pods offer access to agentic AI orchestrated and supervised by Globant experts to ensure strategic alignment, quality, and traceability. They deliver smarter, scalable solutions, with faster time to market and lower costs. Clients can subscribe monthly to an AI Pod, and each subscription includes a token-based metered capacity, similar to how some LLMs structure usage.
“We’ve been embracing AI for a decade, and today we’re reinventing the industry with a strategy that meets the growing demand from global organizations for AI-driven value at scale,” said Martin Migoya, co-founder and CEO of Globant. “This is not just an evolution—it’s a radical departure from what anyone else in our industry is offering: services as software—continuous, intelligent, and aligned to outcomes, not effort.”
AI Pods are powered by Globant Enterprise AI (GEAI), Globant’s advanced AI accelerator platform. GEAI is AI-model agnostic and offers a full spectrum of agents for designing, building, deploying, and orchestrating bespoke agentic AI. These intelligent, agentic workflows drive end-to-end business transformation at scale. Today’s agent lineup includes Globant CODA, which accelerates the entire software development lifecycle with automated code generation, testing, and deployment.
“We are already delivering this model in industries like finance, retail, and media with impressive results. Projects are experiencing huge reductions in delivery timeframes, showing concrete efficiencies and boosting productivity,” said Diego Tartara, CTO at Globant. ”We believe we are at the forefront of a massive change for our sector, and we have proven to be the perfect partner to guide both our teams and customers into this new era.”
To learn more, visit https://www.globant.com/ai-pods
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
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Globant opens its Middle East Regional HQ in Riyadh serving as a Center of Excellence for AI, creativity and cutting-edge digital solutions
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27 May 2025
Press Release
Less than 3 years after its arrival to the region, Globant confirms its bet for Middle East, with its first regional HQ and an ambitious expansion plan
The global digital transformation company, already partnering with the most significant Giga-projects in the region, expects this hub in the heart of a growing Saudi Arabia to serve as a platform to export talent and best practices worldwide
Globant will train local IT talent in the latest AI skills so that they can orchestrate agentic workflows for key industries
RIYADH – May 27, 2025—Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, inaugurated its Middle East Regional HQ in Riyadh, Saudi Arabia. Landed in the region less than three years ago, this marks a significant milestone in Globant's geographical expansion and its ambition to be at the heart of digital reinvention in the Middle East through cutting-edge AI solutions and digital customer experiences powered by the cultural insight and expertise of local talent.
Martín Migoya, Co-founder and CEO of Globant said: ¨Reinvention is Globant's core identity. Through the opening of our new Middle East headquarters in Riyadh, we have the honor of applying our talent to be a part of Saudi Arabia's reinvention story as well. Since our first executive visit less than three years ago, we’ve seen first-hand the promise of the Kingdom’s vibrant and young talent and how it can be the engine for growth in its new and innovative economy.”
The digital transformation market in the Middle East is experiencing substantial development. Globant’s revenue in the Middle East & APAC grew by 84.4% year-over-year in Q1-25. According to Gartner, IT spending in the MENA region is to set to grow 7.4% to reach $230.7 billion in 2025[1]. In Saudi Arabia in particular, IDC projects that IT services spending is set to grow at a compound annual growth rate (CAGR) of 9.0% between 2022 and 2027, reaching $6.4 billion[2].
In this growing landscape for digital initiatives, now with a dedicated hub, Globant aims to accelerate AI-driven innovation for leading public and private organizations in key verticals such as Media and Entertainment, Travel and Leisure, Financial Services, and Gaming, among others. In order to seamlessly offer AI-first solutions as, for example, models where experts supervise agentic workflows, Globant will train talented local IT professionals with best-in-class AI courses to support their development as AI Architects and AI Engineers.
Federico Pienovi, CEO & CBO of New Markets at Globant said: “This new hub will allow us to better serve leading organizations in the region, leveraging our expertise in AI, data, and cloud technologies across diverse sectors. As our Centre of Excellence evolves we will be able to export best practices and even talent globally invigorating Saudi Arabia as a global technology hub.”
Mamdouh Aldoubayan, Managing Director for MENA at Globant, added: “Today, we have taken a step forward in our journey to drive change and foster a future where technology and human progress go hand in hand. Riyadh's vibrant tech ecosystem presents an unparalleled opportunity for us to showcase our leadership in driving digital transformation and contributing to the Kingdom's Vision 2030, fostering local talent, and building enduring partnerships."
An immersive Playground built into the new HQ
Located in Building 1.15 KAFD, Globant’s new headquarters also includes Globant’s third global "Playground" — an immersive, open space designed to bring Middle East tech leaders closer to the future of innovation. Following its successful rollouts in São Paulo and Los Angeles, this new Playground offers hands-on experiences that blend innovation with the excitement of sports, AI, and customer engagement. Among other experiences, visitors can step into "The Perfect Pit Stop," a sci-fi VR challenge where teams collaborate as a Formula 1 pit crew; or test their skills with dynamic basketball simulators and digital twin experiences.
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
[1]https://www.gartner.com/en/newsroom/press-releases/2024-11-20-gartner-forecasts-mena-it-spending-to-grow-7-percent-in-2025
[2] https://my.idc.com/getdoc.jsp?containerId=prMETA51421423
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Globant takes Saudi Pro League into a new era through a Competition Management Solution leveraging AI
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12 May 2025
Press Release
- This reinvention partnership reinforces Globant’s growing footprint in Saudi Arabia’s sports ecosystem. Powered by AI and cutting-edge technology, the new platform will raise the operational standards of Saudi Pro League to match the world's leading football tournaments
- The Competition Management Solution will automate core processes and enhance the experience for players, coaches, and league officials, while integrating advanced AI to support faster and more accurate decision-making
RIYADH – May 12, 2025—Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has partnered with Saudi Pro League (SPL) to implement the cutting-edge Competition Management Solution provided by Sportian, Globant’s sports division.
With the new platform, future SPL seasons will be managed through a digital ecosystem. With the help of AI and data analysis tools, the system will speed up previously manual tasks with the ability to detect and correct human error, significantly reducing manual tasks and allowing competition staff to focus on innovation.
The Competition Management Suite enables seamless digital enrollment of players, automated registration of new signings, and real-time matchday operations—including lineup submissions, referee assignments, kit selection, and compliance processes. Designed with security at its core, the system also safeguards sensitive data to protect the integrity of the competition and the privacy of all participants.
“We aim to support the fast growth of our competition with technology innovations that can enhance the sporting spectacle and help clubs perform to their best. The platform provided by Globant Sportian will provide a huge boost to our efficiency and take away unnecessary complexity, allowing our teams to focus on what they do best, play and enjoy football”, said Omar Mugharbel, CEO of Saudi Pro League.
“We are proud to bring our global expertise in digital reinvention to the MENA region, where the transformation of the sports, media, and entertainment industry is happening at an unprecedented pace,” said Federico Pienovi, CEO and CBO of New Markets at Globant. “Through Sportian -Globant´s Sports division- we are delivering a state-of-the-art solution that will redefine how football organizations operate—managing complex processes from calendar selection to legal compliance. This is more than digital transformation; it’s about helping visionary partners like the Saudi Pro League lead a new era of intelligent, connected, and data-driven sports”.
Globant’s Sportian offers end-to-end digital solutions for sports federations and leagues, including LALIGA, MotoGP and Belgian Pro League, among others, delivering specialized products that manage complex workflows such as fixture scheduling, compliance, and operational intelligence.
“This milestone marks the beginning of Globant’s journey in bringing cutting-edge technology to Saudi Arabia’s thriving sports ecosystem,” said Mamdouh Aldoubayan, Managing Director of MENA at Globant. “By digitizing core competition workflows and leveraging AI, we’re enabling the Saudi Pro League to operate with greater speed, transparency, and precision. This partnership highlights our commitment to building smart, scalable infrastructure aligned with Vision 2030 and the Kingdom’s ambitions in the global sports arena.”
This agreement reflects Globant’s continued expansion in the Middle East and its growing role as a trusted technology partner for forward-thinking sports organizations worldwide.
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com
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About Sportian
Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem, powered by Globant and LALIGA.
Sportian offers a unique ecosystem of technologies that helps sports and entertainment entities grow by adopting fan-centric strategies, embracing new business models and expanding their global reach. Its solutions combine AI, data, experience design and commercial strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetisation, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a core part of LALIGA since 2014 and is now being used by a wide range of global competitions, broadcasters, federations and clubs to achieve the next stage of their digital transformation.
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About the Saudi Pro League (SPL)
The Saudi Pro League (SPL) is the premier football league in Saudi Arabia and holds the distinction of being the highest-ranked league in Asia, as recognized by the Asian Football Confederation (AFC). But the SPL is more than just a football competition—it is a powerful platform dedicated to delivering unforgettable experiences that celebrate the passion, energy, and emotion of the beautiful game, both on and off the pitch.
The SPL transforms every match week into a spectacle, weaving together sport, culture, and community. Its mission extends beyond the 90 minutes of play to inspire fans, develop talent, and elevate the game across every dimension.
In early 2023, the SPL launched an ambitious transformation strategy aligned with Saudi Arabia’s Vision 2030 and its broader ambitions for the sports sector. This strategy is designed to position the SPL as one of the world’s top football leagues—an international benchmark for excellence and innovation.
At the heart of this transformation are Five Strategic Pillars:
Develop and Attract Elite Talent: Cultivating young Saudi players while bringing in world-class international stars to raise the league’s competitive edge.
Build Meaningful Fan and Community Connections: Deepening fan engagement and fostering a strong sense of belonging beyond matchdays.
Elevate All Clubs: Equipping every club with the tools and support needed to thrive, ensuring sustained growth and high performance across the board.
Expand Reach and Revenue: Growing the SPL’s global footprint through strategic marketing, new audience engagement, and expanded commercial opportunities.
Drive Economic and Social Impact: Supporting national development by creating jobs, encouraging healthy lifestyles, and promoting social inclusion through football.
With an unwavering commitment to excellence, innovation, and impact, the SPL is not just building a stronger league—it’s shaping a legacy that will inspire generations to come, both in Saudi Arabia and around the world.
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Globant launches a new AI Studio specific to Consumer Goods & Manufacturing Companies
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07 May 2025
Press Release
- The Studio will provide AI solutions across various domains, including Consumer Intelligence, Product Innovation and Development, Commercial Execution, Supply Chain Resilience, and Workforce and Business Model Transformation.
New York, May 7, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its Consumer Goods and Manufacturing AI Studio, designed to deliver AI-driven solutions that will significantly accelerate the industries' transformation.
New technologies adoption in the Consumer Goods and Manufacturing sectors is a must for companies that want to optimize costs, enhance operational efficiency, and realize substantial margin improvements. As highlighted in Gartner’s Consumer Goods Technology Insights Primer for 2025, these advantages offer significant opportunities to drive digital value realization, boost workforce productivity, and craft innovative operating models for Commercial, Supply Chain and Technology leaders in these sectors.
"The Consumer Goods and Manufacturing industries are at a tipping point. AI-driven solutions can help them solve their most pressing current challenges in their supply chain, consumer behavior, and increasing need for optimal digital marketplaces offering not only ingenious solutions but also enabling them to capture efficiencies in their business models", said Diego Tártara, Global Chief Technology Officer at Globant.
To unlock the full potential of AI, Globant´s Consumer Goods & Manufacturing Studio will focus on five critical areas:
AI-Driven Consumer Intelligence: Globant empowers Consumer Goods and Manufacturing companies to achieve a new level of consumer understanding through AI-powered platforms. By integrating advanced Customer Data Platforms (CDPs), real-time analytics, and digital listening, its Consumer Goods & Manufacturing Studio enables brands to capture and act on nuanced consumer signals at scale. From hyper-segmented loyalty programs to omnichannel engagement that adapts in real time, Globant assists clients in transitioning from static campaigns to AI-orchestrated experiences—cultivating deeper connections, stronger conversions, and enduring brand equity.
AI-Powered Product Innovation and Development: Globant's Consumer Goods & Manufacturing Studio challenges conventional roadmaps, enabling the creation of radically new offerings. By accelerating innovation cycles and fostering sustainability, Globant boosts the product development journey by embedding AI across the entire innovation lifecycle. With AI-powered trend detection, synthetic personas, and digital twins, it empowers teams to simulate, iterate, and validate products faster than ever before.
AI-Optimized Commercial Execution: Globant elevates commercial execution for Consumer Goods companies by embedding intelligence into every aspect of the go-to-market strategy. By transitioning from reactive operations to predictive, data-driven decision-making, its Studio helps organizations unlock greater agility, improve resource allocation, and maximize revenue opportunities across channels. Whether navigating direct sales, distributor relationships, or digital commerce, Globant's AI-first approach empowers teams to make smarter, faster decisions—transforming every commercial interaction into a strategic growth lever.
AI-Enabled Supply Chain Resilience: Globant builds intelligent, end-to-end supply chains by embedding AI into planning, logistics, and fulfillment. From effective demand planning, warehouse automation, to seamless value chain integration and operations execution, Globant solutions improve agility and reduce operational costs. Globant's AI agents improve data accessibility, enabling teams to make faster, smarter decisions in a constantly evolving environment.
AI-Augmented Workforce and Business Model Transformation: By automating repetitive tasks across marketing, finance, and operations, Globant's Consumer Goods & Manufacturing Studio creates space for strategic, creative, and high-impact work. This approach not only augments the workforce but also reinvents it, enabling teams to work smarter and more effectively.
For more information about the Consumer Goods & Manufacturing Studio and its services, please click here.
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit https://www.globant.com
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Globant to support YPF in the acceleration of its digital transformation by applying artificial intelligence
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30 Apr 2025
Press Release
Buenos Aires, April 30, 2025 – Horacio Marín, President and CEO of YPF -leading energy company of Argentina and largest shale oil operator in the world outside the United States- and Martín Migoya, Co-founder and CEO of Globant -a digitally native company focused on reinventing businesses through innovative technology solutions- have signed a Memorandum of Understanding (MoU) that marks a significant milestone in the transformation of YPF’s Supply Chain operations.
"This alliance supports the work we are doing at YPF to become increasingly efficient. We compete with the world's leading players, and our suppliers play a key role in our competitiveness. We trust that Globant’s expertise will help us implement new tools to better manage YPF’s entire value chain," said Horacio Marín, President and CEO of YPF.
“Collaborating with YPF is both a challenge and a privilege. Founded over 100 years ago, YPF was a pioneer in showing the world what Argentines are capable of. Having them put their trust in Globant to explore how to modernize their processes using AI developed in Argentina fills me with pride,” said Martín Migoya, Co-founder and CEO of Globant.
YPF manages a portfolio of approximately 5,000 suppliers and handles more than 100,000 products and services, making the Supply Chain area a strategic component in the company’s operations and its ongoing quest for efficiency.
This agreement will allow YPF to leverage Globant’s deep knowledge and capabilities in Artificial Intelligence and AI Agents to create an innovative, integrated operating model. This model will continuously learn and evolve, make complex decisions through expert-supervised algorithms, and ensure compliance with the company’s internal policies and standards.
These tools will reduce operational friction, improve efficiency, and scale capabilities across the entire supply chain.
This alliance reinforces YPF’s ongoing efforts under its "Plan 4x4," which aims to enhance operational efficiency across all areas of the business and position the company as a globally competitive player, with the goal of generating $30 billion in exports by 2030.
About YPF
YPF is Argentina’s leading energy company and the country’s top producer of shale oil—ranking as the largest shale oil operator in the world outside the United States. With a presence across the entire energy value chain, YPF operates in Vaca Muerta, leads in refining and electricity generation, invests in renewable energy, and manages a nationwide network of more than 1,600 service stations.
For more information, visit www.ypf.com
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com
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Globant Wins 2025 Google Cloud Country Partner of the Year Award in Argentina and Talent Development Partner of the Year for Latin America
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08 Apr 2025
Press Release
The awards recognize Globant’s expertise leveraging Google Cloud services and solutions in Argentina, as well as its commitment to growing and promoting Globant’s cloud skills in Latin America
SAN FRANCISCO – April 8, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced that it has received the 2025 Google Cloud Country Partner of the Year Award for Argentina and the Talent Development Partner of the Year Award for Latin America. This marks the second year in a row that Globant has received the Talent Development Partner of the Year - Latin America recognition.
These awards acknowledge Globant’s achievements driving sales and delivering outstanding outcomes for Google Cloud customers in Argentina, as well as Globant’s commitment to training, upskilling, and reskilling its workforce in Latin America on leading-edge cloud technology with Google Cloud certifications.
Across Latin America, Globant’s talented team works with some of the world’s biggest companies across industries like technology, education, pharmaceutical, oil and gas, financial services, and more. Globant provides the necessary guidance, resources, and training to help its workforce deliver high-quality Google Cloud solutions and drive strong year-over-year growth in Google Cloud certifications, including custom bootcamps featuring an emphasis on gen AI and data services. Last year, Globant placed first in the region in the acquisition of Google Cloud Generative AI Skill Badges, reflecting the company’s preparation for customers’ increased demand for these technologies.
“Google Cloud’s Partner Awards recognize partners who have created outsized value for customers through the delivery of innovative solutions and a high level of expertise,” said Kevin Ichhpurani, President, Global Partner Ecosystem, Google Cloud. “We’re proud to announce Globant as a 2025 Google Cloud Partner Award winner and celebrate their impact enabling customer success over the past year.”
“At Globant, innovation is at the core of everything we do, and we believe talent is the driving force behind it. That’s why we are deeply committed to continuous upskilling and reskilling, equipping our Globers with the latest knowledge and tools to deliver exceptional experiences and results for our customers across Argentina, Latin America, and beyond,” said Veronica Gimenez, Global Chief Capacity Officer at Globant. “To help our joint customers stay competitive and accelerate their transformation, we ensure our teams are always at the forefront of Google Cloud technologies, including its cutting-edge Generative AI solutions. Receiving these distinctions for our talent is a great honor and reaffirms our dedication to excellence, innovation, and creating real impact through technology.”
"We are incredibly proud to receive these 2025 Google Cloud Partner of the Year Awards, which are a testament to our strong collaboration with Google Cloud and our shared commitment to driving innovation,” said Diego Tartara, Global Chief Technology Officer at Globant. “By leveraging Google Cloud’s cutting-edge solutions, we continue to push the boundaries of what’s possible, delivering transformative solutions that help our customers overcome their most pressing business challenges."
Globant and Google Cloud have more than 15 years of experience collaborating to help organizations transform their business, modernize their platforms, secure their workloads, and make data-driven decisions through the use of Google Cloud services. In 2023, Globant launched its Google Cloud Studio containing a dedicated team of experts with deep and wide reach in Google Cloud products. For more information about Globant’s Google Cloud Studio, please visit www.globant.com/studio/google-cloud.
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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For more information, visit www.globant.com.
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Globant Signs Strategic Partner Agreement with Google Cloud to Facilitate AI and Cloud Transformations
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09 Apr 2025
Press Release
- Globant’s strategic cooperation with Google Cloud delivers industry-specific solutions tailored to the needs of the Media & Entertainment, Retail, Healthcare, and Finance & Banking sectors.
New York, April 9, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has announced a Strategic Partner Agreement with Google Cloud to help more customers utilize the efficiency and scalability of Google Cloud technologies.
With a focus on leveraging Google Cloud’s industry leading suite of AI tools, this collaboration enables Globant to address some of the most pressing challenges faced by enterprises today, such as scalability, siloed data, and process inefficiencies.
Globant’s strategic cooperation with Google Cloud delivers industry-specific solutions tailored to the needs of the Media & Entertainment, Retail, Healthcare, and Finance & Banking sectors. By utilizing cutting-edge technologies, the partnership aims to unlock a range of innovative business value with solutions, including frictionless identity management and commerce, GenAI-enabled mainframe modernization, AI-enabled search and archival management, and intelligent agentic workflows.
"Globant has been at the forefront of AI and machine learning for over a decade. This Strategic Partner Agreement with Google Cloud is a crucial step in enabling organizations to leverage the efficiency and scalability of Google Cloud technologies," said Diego Tártara, Global Chief Technology Officer at Globant. "As many enterprises struggle to transition from prototype development on a single machine to scalable, production-grade deployments, our expanded partnership with Google Cloud positions us to tackle these challenges more efficiently and drive real value creation for our customers."
"Digital transformation requires technology that helps businesses solve complex challenges unique to their business and industry," said Pallab Deb, Managing Director, Strategic Solution Partners & Industry Value Networks at Google Cloud. "By utilizing Google Cloud’s leading technologies, Globant can provide new tools that improve customer experiences and move the Media & Entertainment, Retail, Healthcare, and Finance & Banking sectors forward."
The collaboration will enable Globant to drive the deployment and management of more generative AI projects, helping businesses leverage Google Cloud's infrastructure at scale. Globant remains committed to investing in its core competencies in AI and customer experience improvement services while expanding its partnership with Google Cloud to deliver world-class solutions.
With over two decades of experience leveraging cutting-edge technologies, Globant is dedicated to helping businesses succeed in the cloud-first era and achieve their digital transformation goals. To learn more about Globant’s Google Cloud Studio, click here.
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com
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Globant’s Code Fixing AI Agent Achieves First Position in SWE-bench-Multimodal Performance
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27 Mar 2025
Press Release
- This new achievement leverages Globant Enterprise AI platform as the foundation for empowering businesses to create AI Agents and Agentic Workflows without coding, making AI integration seamless, secure, and scalable
- To address the challenges of multimodal inputs and massive codebases, Globant Enterprise AI developed a new preprocessing module with multimodal capabilities. This module, combined with advanced prompt engineering techniques, effectively bridges visual and technical elements, enhancing our ability to understand and resolve these issues.
New York - March 27, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, is proud to announce that its Globant Code Fixer AI Agent has achieved the highest score and is the current state-of-the-art (SOTA) of the SWE-bench Multimodal benchmark. The submission made on Tuesday, March 25th is available here. Final official leaderboard still to be published by its authors.
SWE-bench Multimodal is a dataset for evaluating AI systems on visual software engineering tasks. It contains 619 task instances from 17 popular JavaScript repositories, each featuring images or videos that are crucial to understanding the problem—a significant hurdle compared to text-based reports. When tested on this dataset, Globant’s Code Fixer AI Agent achieved a 29.5% success rate, outperforming the previous state-of-the-art result of 12.9%.
“AI isn’t just another feature, it’s the new enterprise-based operating model. By integrating our AI Agents with our comprehensive suite of AI platforms, we empower organizations to enhance efficiency and drive significant growth across industries,” said Guibert Englebienne, Co-founder of Globant and President of Globant X, its AI-driven platform development unit. "Globant’s Code Fixer AI Agent achieving the top position in the SWE-bench-Multimodal Performance is a testament to its capabilities, just months after reaching the same milestone in SWE-bench-Lite Performance. These achievements reflect our broader vision as a company, and we are confident that our set of AI Agents will continue to be a vital tool for boosting productivity."
“We recognize the intricate nature of JavaScript and event-driven codebases, which led us to enhance our codebase search and discovery tools, improving navigation and bug resolution efficiency. Our team has made significant advancements in handling complex multimodal inputs, resulting in a new preprocessing module that strengthens our system's capability to process diverse data types. The updated Globant Code Fixer AI Agent now effectively addresses backend and frontend issues while remaining cost-effective, laying the foundation for more effective AI-driven problem-solving in software engineering,” said Gastón Milano, CTO of Globant Enterprise AI.
The Globant Code Fixer AI Agent harnesses the Globant Enterprise AI platform as the foundation for building and deploying AI Agents with the performance, security, and scalability required at the enterprise level. It is part of the Software Development Life Cycle (SDLC) Agents that, combined with Globant’s AI products—such as MagnifAI, Navigate, and GeneXus—drive innovation in the industry.
For more information, visit Globant Enterprise AI
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About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
We were featured as a business case study at Harvard, MIT, and Stanford.
We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates
For more information, visit www.globant.com