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Tecnologia de ponta para organizações esportivas de primeira linha

Os líderes no esporte estão aprimorando suas capacidades tecnológicas

Ganhar títulos agora é apenas uma parte do caminho para encontrar sucesso na indústria esportiva. Para continuar sendo campeões, organizações esportivas de classe mundial estão se tornando empresas de tecnologia de classe mundial. Para superar os concorrentes dentro e fora do campo, estas organizações devem maximizar o valor do patrocínio ano após ano, ao mesmo tempo em que ainda oferecem uma experiência exagerada aos torcedores. Fizemos parcerias com alguns dos maiores nomes do esporte, alavancando dados, tecnologia e jogos para aumentar o alcance e construir um engajamento sustentável dos torcedores, enquanto aumentamos as oportunidades de monetização.


Dados Aumentadas

We bring the latest technologies to your business to make it data-driven across all departments: better athlete performance, boosting commercial revenue and efficiencies in the team and operations management. By providing timely in game data to the team, coaches and training staff are able to make split second and game winning decisions. Also, from scalable data lakes infrastructure, to data-based products and innovative data-as a service solutions, we turn data into value.

Engajamento dos fãs

Utilizamos a tecnologia para gerar novas conversas e maximizar a lealdade com fãs novos e existentes, aproveitando dados de terceiros para gerar interações hiperpessoais.

Fantasia e E-Sports

Reach younger generations, build the future sports fans and retain existing ones by tapping into gaming. From building games, leveraging gaming strategies to connect your digital assets, to entering the Metaverse, we enable leagues and teams turn spectators into participants using cutting-edge participatory technology.

Aceleração do patrocínio

Utilizando ferramentas digitais de última geração, capacitamos seus parceiros para maximizar o retorno do investimento de patrocínio e assegurar a repetição dos negócios.


Alcance e envolva novos públicos com seu conteúdo através da IA e o transmita aos seus fãs onde quer que eles estejam. Reinvente e entregue em excesso em um cenário em rápida mudança.

Próximas Gen Venues

Através da mistura entre realidade aumentada, assentos interativos, sustentabilidade, reconhecimento de imagem, computação de ponta e muito mais, os estádios inteligentes não apenas estenderão a experiência física do esporte, mas também a reinventarão, fornecendo uma nova forma de acesso ao evento, aprimorando-o e ampliando-o.

Applied AI sports image



AI is changing the game
AI opens up new possibilities for the world of sports, from fan engagement to operational strategies, inviting new revenue streams and creating unparalleled fan experiences. Learn more by reading our report Applied AI Sports, AI is changing the game.

Dominate Every Field with Cutting-Edge Technology


Globant's Sports Studio offers innovative solutions that combine cutting-edge technology expertise with business consulting. From artificial intelligence and gamification to streaming and data-driven solutions, we'll help you create unforgettable fan experiences. Score big with Globant!

Get a competitive advantage with our set of products
powered by LaLiga Tech.


Maker is a comprehensive sports CMS that empowers organizations to effortlessly create and manage their customized digital platforms. With e-commerce, gamification, ticketing, social media, and sponsor promotions integrated, our all-in-one solution allows for a seamless launch of your unique digital presence. Our method, toolkit, and support package ensure a smooth and efficient process for building and maintaining your tailored digital platform.

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Content Protection

Protect your content globally with 360º defense. Content Protection offers broadcasters and rights holders cutting-edge cloud-based security services, safeguarding digital channels from audiovisual piracy and brand counterfeiting. Utilizing AI and machine learning, they detect and target illegal activity in real-time, swiftly removing unauthorized content through strategic alliances with major hosting platforms.


Elevate your team's performance and match content with our cutting-edge integrated solution for tactical, physical, and video data, enhancing game management with real-time monitoring of 600+ metrics and live alerts. An integrated video analysis platform provides instant access to data and video for informed decision-making. New data visualizations allow for viewing patterns of play and player fitness levels during live matches. Custom reports enable downloading individual player or team stats from any competition match.

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OTT Platform

Experience an exceptional multi-device OTT streaming platform, delivering live and VOD content worldwide in any language. Enjoy seamless integration across the web, app, and Smart TV, with modular architecture for adaptability, and monetize with advertising, pay-per-view, or subscription models. Own and operate your CMS effortlessly while advanced analytics provide valuable insights into fan behavior.

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Fantasy Gaming

Add a new dimension to your competition, compellingly combining gaming and real-world environments, creating an engaging experience for fans and sponsors. With global availability and multilingual support, sponsors gain new advertising spaces and data-driven campaigns for revenue generation. The platform offers monetizable services like in-game purchases, unique transfer opportunities, and imaginative marketing options.

Competition Management Apps
Competition Management Apps

Streamline operations with cutting-edge digital solutions: AI-powered Calendar Selector for optimal match schedules, Kit Selector for seamless kit selection and upload, Matchday platform for real-time team management, Referee Hub for efficient referee assignment and match tracking, and Academy Manager for managing sports academies and tracking player data. Embrace AI, centralize information, automate processes, ensure multi-device compatibility, and leverage data analytics for enhanced performance.

Business Intelligence & Analytics
Business Intelligence & Analytics

Revolutionize your organization with cutting-edge sports data analytics. Our platform offers real-time insights from various sources, including stadium attendance, TV audiences, social media, and more. Personalized dashboards provide custom views of key metrics. Simplified reporting with clear visuals and competitor analysis using public data sources ensure you stay ahead of the game. Identify new trends and growth opportunities by analyzing your digital assets.

Transfer Tracker
Transfer Tracker

Bring new sources of revenue with our groundbreaking solution empowering football clubs to generate sustainable growth. Utilizing advanced big data analytics, football entities can uncover owed compensation payments for players trained in their academies. Our ongoing consultancy handles the entire claim process, delivering bespoke reports of eligible transfers. Proven results with Sevilla FC for over 2 years.

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Tyche: anti-match fixing

Stay ahead of the game and protect the integrity of sports with our advanced technology. Our cutting-edge system combines the power of neural networks and expert analysts to monitor global betting markets in real time, detecting potential match-fixing incidents. With access to vast historical match data and analyzing over 800,000 daily registrations from top betting companies, alerts are generated when suspicious betting patterns emerge.

Alguns dos clientes com os quais trabalhamos
Globant - Sports Studio - Whitepaper


Conteúdo em Destaque

Tech Trends - Sports Edition

É hora de reinventar a indústria esportiva. Nossos especialistas em dados, gamificação, cadeia de bloqueio e gestão de negócios estão aqui para explicar como a tecnologia está impulsionando esta indústria e mudando para sempre a experiência dos fãs. Descubra as novas tendências necessárias para sua empresa.

Globant - Sports Studio - webform