Jérôme de Chaunac has always lived and breathed sport. Now deputy general manager in charge of revenue at Paris Basketball, his love affair takes him from the south of France to New York via Chile: a guest with a rich and international background, who came to chat with us on Partage d'écrans. Thanks again Jérôme!

How do you develop the presence of a sports brand in a hyper-competitive territory that's not really captive to the sport in question? And no, we're not talking about pétanque in the hinterland of Nice here! Why would American entrepreneurs set up a basketball club in Paris? We also talked about fanbase development vs. player acquisition to promote a club's brand. Audience segmentation through the use of new digital tools and influence, and more. 

A passionate conversation about the evolution of sport in general and the development of a Parisian start-up called Paris Basketball!