What's the magic formula for monetizing online content? This is one of the questions on everyone's lips, and we put it to Marion Wyss, co-founder of Poool and The Audiencers, and a true expert on the subject of monetization solutions. 

This episode of Partage d'écrans sounds like a real masterclass for anyone wondering how to monetize their content at a time of cookie deletion and the challenges facing all publishers, whether classic or branded media. 

By listening to this episode, you'll discover the strategies you need to put in place to identify the visitors you can turn into subscribers, and you'll also finally understand what a cookie is for: you're about to go behind the scenes of the French press in digital mode