Organon x Globant: AI Pharma Marketing
Established pharma brands often struggle to stay innovative.
In this session, discover how Organon and Globant Enterprise AI built Project ORBIT — a new digital business model that brings innovation, efficiency, and compliance together.
Through a system powered by AI agents and human expertise, Organon leveraged Globant Enterprise AI to transform traditional marketing operations into an orchestrated, data-driven workflow— reducing time-to-market, increasing compliance, and revitalizing established brands.
Dive in to learn how this model redefines pharma engagement and what it takes to bridge the execution gap across complex, regulated industries.
20 min
Accelerated Process Discovery with Globant Enterprise AI
AI Agents and Process Optimization converge to transform unstructured data into actionable insights with Globant Enterprise AI. In this talk, you will learn the tangible benefits of this approach, showcasing real-world impacts that not only reduce manual efforts but also transform the way businesses operate, ultimately delivering measurable value. Join us to explore real-world success stories driving efficiency and innovation.
4 min
Agentic Processes: The Power of Agents Working Together
The true power of AI emerges when multiple agents collaborate to solve complex tasks. In this session, we’ll explore how teams can use the Lab of Globant Enterprise AI to design, configure, and orchestrate agentic processes that go beyond the capabilities of a single agent. Through a practical case, you’ll learn how to connect agents, define workflows, and execute them to deliver measurable business outcomes. We’ll also show how these processes can be automated and scaled, giving teams a practical framework to transform ideas into production-ready solutions.
23 min