From Pilots to Real Impact

Quality assurance has always been about trust, but in an AI-native world, it’s about evolution. Traditional testing models can’t keep up with today’s development velocity, creating friction between innovation and reliability.

This talk reveals how Globant CODA is leading the shift from manual and automated testing toward Agentic QA, where intelligent Agents plan, execute, and analyze tests alongside humans. Learn how this new approach strengthens quality, boosts efficiency, and closes the gap between code and confidence.

Attendees will gain practical insights into how Agentic QA redefines software testing, empowering teams to deliver faster, smarter, and more resilient digital products.

The arrival of the AI Agents era is reshaping how people interact with technology, how companies design their strategies, and how professionals build digital products. In this talk, we explore why agents are redefining user expectations, what it means when decision making becomes anticipatory and proactive, and how this shift places agents at the center of the customer journey.

We also unpack the impact for organizations, from competing for algorithmic visibility to redesigning products for adaptability, context and trust. Finally, we dive into the new responsibilities of modern product teams, who now design behaviors, guardrails and outcomes for systems that learn and evolve.

Introducing the Design AI Agent, our AI solution that transforms product definitions (epics/ideas) into functional flows and wireframes in Figma.

It accelerates the design process from weeks to minutes, freeing the team to focus on innovation and strategy.