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Organon

 

Organon x Globant: AI Pharma Marketing

Established pharma brands often struggle to stay innovative.
In this session, discover how Organon and Globant built Project ORBIT — a new digital business model that brings innovation, efficiency, and compliance together.
Through a system powered by AI agents and human expertise, Organon leveraged Glob.AI OS to transform traditional marketing operations into an orchestrated, data-driven workflow— reducing time-to-market, increasing compliance, and revitalizing established brands.
Dive in to learn how this model redefines pharma engagement and what it takes to bridge the execution gap across complex, regulated industries.

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PharmaMar x Globant: Transforming Oncology R&D with Agentic AI

Developing new oncology treatments is a race against time — one defined by long timelines, high costs, and massive data complexity.

In this session, we’ll explore how PharmaMar, a global biopharmaceutical leader in cancer research, partnered with Globant to transform its R&D decision-making through an agentic AI approach.

You’ll discover how this collaboration enables scientists to access and connect decades of preclinical and clinical knowledge with real-time external data — accelerating insights, improving accuracy, and reducing uncertainty across research phases.

We’ll explore Glob.AI OS’s role in enabling this transformation, providing the multi-agent framework that powers PharmaMar’s “co-scientist” system — designed to integrate, validate, and operationalize knowledge across the entire R&D cycle.

From discovery to clinical design, you’ll leave with an inside look at how AI is helping PharmaMar bring life-saving treatments to patients faster — and how human expertise and AI can work together to unlock smarter, faster, and safer R&D decisions.

 

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Javier Jimenez

Basia Coulter

20 min

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A New Era in Sport: LALIGA Embraces Agentic AI

As organizations move beyond experimentation and seek real impact from AI, the sports industry faces a pivotal moment: how to turn vast, complex data ecosystems into faster decisions, smarter operations, and connected experiences. LALIGA, in collaboration with Globant, is embracing this shift by integrating agentic AI across its day-to-day workflows, enabling meaningful transformation at scale.

In this deep dive, Javier Gil, Head of AI Implementation and Development at LALIGA, will share how the organization is deploying the Glob.AI OS platform and the AI Pods model to build a secure, scalable, and human-centered intelligence framework. He will present practical examples of intelligent agents that analyze information, streamline processes, and collaborate with teams to boost performance and creativity.

The audience will walk away with actionable insights into how agentic architectures can drive tangible business value, accelerate decision-making, and unlock new opportunities for clubs, partners, and fans.

Javier Gil FernandezGonzalo Zarza
Javier Gil Fernandez
Gonzalo Zarza

20 min

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Agentic Processes: The Power of Agents Working Together

The true power of AI emerges when multiple agents collaborate to solve complex tasks. In this session, we’ll explore how teams can use Glob.AI OS to design, configure, and orchestrate agentic processes that go beyond the capabilities of a single agent. Through a practical case, you’ll learn how to connect agents, define workflows, and execute them to deliver measurable business outcomes. We’ll also show how these processes can be automated and scaled, giving teams a practical framework to transform ideas into production-ready solutions.

Juan Pablo Duque

Juan Pablo Duque

23 min

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