Adobe

 

The Operational Engine for Agentic Marketing at Scale

Blending Adobe’s cutting-edge MarTech with Globant’s deep AI knowledge and cross-industry expertise to deliver delightful customer experiences.

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11

Media Specialization

450+

Projects Completed

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Certifications

20+

Industry Awards

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And as an Adobe Platinum Solution Partner, we're building on Adobe's latest agentic and GenAI capabilities as they ship — not months later.

From Manual Campaigns to Autonomous, Moment-Based Orchestration

Marketing Modernization means building an integrated ecosystem where agentic AI drives autonomous action, real-time data activation powers every decision, a performance-linked content supply chain connects creation to outcomes, and business outcome measurement replaces legacy attribution - delivering true personalization at every moment

Agentic AI Autonomous Action & Optimization

Agentic customer journeys powered AJO decisioning + Globant’s AI engineering - moving beyond rule-based triggers to autonomous next-bests-action.

Real-Time Activation & Data Sovereignty

CDP as activation hub with federated data access - first-party data powers real-time decisions without moving data out of sovereign enviroments.

Performance-Linked Content Supply Chain

GenStudio + Firefly + AEM integration with closed-loop performance measurement - every asset tied to business outcomes, with brand governance and IP indemnity build in.

Business Outcome &/ AI ROI

Shifting from attribution models to mesurable AI ROI - connecting marketing gains to revenue impact and opperational efficiency.

End-to-end coverage across the entire Adobe ecosystem - not as disconnected tools, but as one integrated system

Content Supply Chain
Content Supply Chain

Content Supply Chain

  • WORKFLOW & PLANNING: Workfront, Workfront Planning, Frame.io, Gen Studio.
  • CREATION & PRODUCTION: Creative Cloud, Firefly, Custom Models, Express.
  • ASSET MANAGEMENT: AEM Assets, AEM Sites.
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Our clients

A portfolio of successful implementations for some of the world's most recognizable brands across more than 20 countries

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Find out how Globant’s MarTech Studio can tranform your marketing strategy

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