The way we work
We empower our clients by leveraging AI technology, creating dynamic content, engaging stories, and powerful experiences to strengthen their presence in the industry.
Services
Broadcasting
We help media operators elevate their platforms with cloud-based AI technologies and the versatility of everything-as-a-service (XaaS) models. Our expertise enables broadcast operations to seamlessly navigate change and deliver powerful experiences for audiences.
Areas of expertise:
- Cloud-based enterprise AI platforms
- Everything-as-a-service (XaaS) models
Streaming Experiences
We craft premium video platforms for global media giants, boosting user engagement and accelerating monetization. We leverage AI in media and entertainment to offer consulting, design, and engineering services across all facets of the streaming experience.
Media Supply Chain
We deliver seamless integration across the Media Supply Chain, ensuring that every component functions flawlessly as part of a cohesive whole. Our comprehensive services ensure efficiency, reliability, and unparalleled performance.
Live & OTT Operations
Elevate your Live Events Quality of Service (QoS) & Quality of Experience (QoE) with our premier LiveOps 24/7 Managed Service. We provide full support for pre-live, during live and post live activities to ensure reliability and satisfaction. The service includes our distributed Control Rooms and device farms.
Media AI
Our team of AI experts and media professionals work closely with your organization to identify opportunities for AI integration that align with your business objectives. Our industry knowledge and technical expertise ensures that your transition to AI-powered media operations is seamless, impactful, and future-proof.
Sport-tainment engagement
Even as the sports industry rapidly changes, we help you innovate, overdeliver and engage new fans wherever they are. As data collection grows exponentially, we help companies leverage data to understand consumer expectations, provide enhanced experiences and gain a competitive edge.
Recognized as one of the Leaders in the IDC MarketScape: Worldwide Media Production, Distribution, and Monetization Integrated Cloud Solutions 2025 Vendor Assessment.
AI at the Core of Broadcast Excellence
The Synthetic Media Operator leverages agentic AI to automate quality checks, detect anomalies, and optimize 24/7 monitoring. Designed for scalability and precision, it brings next-level intelligence to live operations - keeping every frame flawless and every moment uninterrupted.
AI Partnerships Powering the Future of Media
Leveraging strong alliances with global tech leaders, Globant integrates AI, cloud, and GenAI innovation into every layer of the media ecosystem. Together with AWS and Google Cloud, we help organizations enhance creativity, streamline operations, and unlock new ways to create, deliver, and monetize content.
Revolutionizing Media & Entertainment with GenAI – Powered by Google Cloud
From content creation to intelligent discovery, our GenAI-powered solutions help you discover, manage, and monetize content with greater precision and speed—unlocking the full value of your media assets faster, smarter, and at scale.
AI for Media Workflows – Driven by AWS
Together with AWS, we modernize media operations through cloud-native workflows, AI-powered automation, and intelligent streaming optimization — enhancing efficiency, scalability, and speed across the media value chain.
In a landscape defined by ecosystem complexity, AI is the catalyst for reinvention. By embedding agentic automation and hyper-personalization across the entertainment ecosystem, we empower our clients to write a new story—one where technology elevates the audience experience, and new solutions empower creative and technical teams to bring their stories to life.
Business Reinvention Stories
We bridge the gap between businesses and technology to hack growth and create new revenue models along the way.
Featured content
Exploring Breakthroughs in Media & Entertainment Transformation
June 10, 2025
AI-Powered Innovation: Reshaping the Future of Media and Entertainment in 2025
AWS Studio
Google Cloud Studio
How AI is helping enterprises social media marketing?
AI is helping businesses boost their marketing efforts implementing:
- Automated social media management
- Strategies based on real-time data
- Social Listening & Trend Prediction
- Predictive Analytics
- Hyper-Personalization
- Voice and visual search
How does AI transform media experiences?
AI is revolutionizing media experiences in multiple ways such as:
- AI user preferences analysis
- AI Content Curation
- Data driven strategies implementation
- Fan engagement at sport events
- AI targeted ads
What is the Globant OTT services strategy?
Globant launched its Media OTT Studio, aiming to provide end-to-end solutions across the entire OTT delivery workflow. Some of the principal aspects that Globat develops are:
- LiveOps 24/7 Managed Service
- Full support for pre-live, during live and post live activities
- Monetization features including payments integration
- User habits optimization
- Multi event streaming
- Platform and events personalization
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