Media & Entertainment

Leveraging AI-driven solutions to write a new story for the media and entertainment industry.

The way we work

We empower our clients by leveraging AI technology, creating dynamic content, engaging stories, and powerful experiences to strengthen their presence in the industry.

  • Services


    Broadcasting

    Broadcasting

    We help media operators elevate their platforms with cloud-based AI technologies and the versatility of everything-as-a-service (XaaS) models. Our expertise enables broadcast operations to seamlessly navigate change and deliver powerful experiences for audiences.

    Areas of expertise:

    • Cloud-based enterprise AI platforms
    • Everything-as-a-service (XaaS) models

    Streaming Experiences

    Streaming Experiences

    We craft premium video platforms for global media giants, boosting user engagement and accelerating monetization. We leverage AI in media and entertainment to offer consulting, design, and engineering services across all facets of the streaming experience.


    Media Supply Chain

    Media Supply Chain

    We deliver seamless integration across the Media Supply Chain, ensuring that every component functions flawlessly as part of a cohesive whole. Our comprehensive services ensure efficiency, reliability, and unparalleled performance.


    Live & OTT Operations

    Live & OTT Operations

    Elevate your Live Events Quality of Service (QoS) & Quality of Experience (QoE) with our premier LiveOps 24/7 Managed Service. We provide full support for pre-live, during live and post live activities to ensure reliability and satisfaction. The service includes our distributed Control Rooms and device farms.


    Media AI

    Media AI

    Our team of AI experts and media professionals work closely with your organization to identify opportunities for AI integration that align with your business objectives. Our industry knowledge and technical expertise ensures that your transition to AI-powered media operations is seamless, impactful, and future-proof.


    Sport-tainment engagement

    Sport-tainment engagement

    Even as the sports industry rapidly changes, we help you innovate, overdeliver and engage new fans wherever they are. As data collection grows exponentially, we help companies leverage data to understand consumer expectations, provide enhanced experiences and gain a competitive edge.


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Recognized as one of the Leaders in the IDC MarketScape: Worldwide Media Production, Distribution, and Monetization Integrated Cloud Solutions 2025 Vendor Assessment.

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AI-powered solutions in Media

Leveraging deep industry knowledge with extensive AI expertise to solve real challenges and open new opportunities in the Media & Entertainment industry. 

Highly Targeted Ads

Traditional advertising methods result in irrelevant ads for viewers due to lack of precision in targeting. AI Allows to analyze real-time contextual data delivering highly targeted advertisements tailored to specific viewer interests.

Increased Advertiser ROI

Traditional advertising methods are failing to achieve Returns of Investment. AI powered synthesis of contextual data leads to ad optimization, increased ROI and higher conversion rates.

Competitive Edge in Ad Market

In a competitive advertising market, companies need help to stand out and achieve differentiation. AI driven real-time analysis allows to deliver highly targeted advertisiments driving increased brand recognition.

synthetic media operator

AI at the Core of Broadcast Excellence

The Synthetic Media Operator leverages agentic AI to automate quality checks, detect anomalies, and optimize 24/7 monitoring. Designed for scalability and precision, it brings next-level intelligence to live operations - keeping every frame flawless and every moment uninterrupted.

Dive in

Partenariats IA pour façonner l’avenir des médias

En s’appuyant sur de solides alliances avec les leaders technologiques mondiaux, Globant intègre l’IA, le cloud et l’innovation GenAI dans chaque couche de l’écosystème média. Avec AWS et Google Cloud, nous aidons les organisations à renforcer la créativité, optimiser leurs opérations et ouvrir de nouvelles façons de créer, diffuser et monétiser du contenu.

Révolutionner les Médias et le Divertissement avec la GenAI – Propulsée par Google Cloud

De la création de contenu à la découverte intelligente, nos solutions basées sur la GenAI vous aident à découvrir, gérer et monétiser le contenu avec plus de précision et de rapidité, en libérant toute la valeur de vos actifs médias plus rapidement, plus intelligemment et à grande échelle.

Explorez nos solutions

IA pour les workflows media – Propulsée par AWS

Avec AWS, nous modernisons les opérations médias grâce à des workflows cloud-native, à l’automatisation pilotée par l’IA et à une optimisation intelligente du streaming — améliorant l’efficacité, la scalabilité et la rapidité sur toute la chaîne de valeur médias.

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Steven Polster

Dans un paysage défini par la complexité de l'écosystème, l'IA est le catalyseur de la réinvention. En intégrant l'automatisation agentique et l'hyper-personnalisation à travers l'écosystème du divertissement, nous donnons à nos clients les moyens d'écrire une nouvelle histoire — une histoire où la technologie sublime l'expérience du public, et où de nouvelles solutions permettent aux équipes créatives et techniques de donner vie à leurs récits.

Steven Polster

Global Managing Director - Media & Entertainment AI Studio

Business Reinvention Stories

We bridge the gap between businesses and technology to hack growth and create new revenue models along the way.

DirectTV

Globant and DirectTV bring the World Cup to the metaverse

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FIFA

Reinventing FIFA's Digital Experience

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La Clippers

LA Clippers and Globant set a new standard for fan experiences with Intuit Dome

Featured content

Exploring Breakthroughs in Media & Entertainment Transformation

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How AI Is Changing Media & Fan Experience

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media and entertainment

AI Reinvention Report | Sports, Media & Entertainment

Sports and media are evolving into an interactive arena fueled by AI. Discover how technology is transforming fan experiences and redefining entertainment.

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How AI is Changing Fan Experience

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media and entertainment

Move Your But Report | Sports, Media & Entertainment

Explore the top five challenges to AI adoption in media and sports and how Globant’s solutions drive innovation and fan engagement.

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IDC named Globant as a Leader in Media & Cloud Services by IDC MarketScape

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IDC named Globant as a Leader in Media & Cloud Services by IDC MarketScape

Globant has been recognized as a Leader in the IDC MarketScape. Download the full report and learn more about this recognition.

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Globant & Touchstream elevate La Liga broadcasting

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Globant & Touchstream elevate La Liga broadcasting

Globant & Touchstream elevate La Liga broadcasting

Delivering flawless live event broadcasts is paramount. In just 5 seconds, users decide whether to stay or leave a live broadcast.

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AI APPLIED: How AI is changing the narrative

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AI APPLIED: How AI is changing the narrative

AI APPLIED: How AI is changing the narrative

Discover how AI is introducing new ways for audiences and businesses to experience stories.

Stay up to date with us
Background

June 10, 2025

AI-Powered Innovation: Reshaping the Future of Media and Entertainment in 2025

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Keep up with the latest

June 3, 2025

The hidden value of first-party data for content owners

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May 22, 2025

Fast channels vs full streaming service: choosing the right digital strategy

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March 25, 2025

5 ways AI is deployed in the media sector

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Découvrez des capacités encore plus puissantes !

Déverrouillez de nouvelles façons de générer de l'impact grâce à l'innovation en IA.

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AWS Studio

En tant que partenaire Premier Tier 1, nous mettons à profit notre expertise en Cloud Engineering, DevOps et Data & Gen AI.

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Google Cloud Studio

Nous tirons parti de l’infrastructure de Google Cloud et de notre expertise sectorielle pour accélérer la transformation digitale et offrir des expériences numériques nouvelle génération.

Comment l’IA aide-t-elle le marketing des entreprises sur les réseaux sociaux ?

L’IA aide les entreprises à renforcer leurs efforts marketing en mettant en œuvre:

 

  • Gestion automatisée des réseaux sociaux
  • Stratégies basées sur des données en temps réel
  • Social Listening et prévision des tendances
  • Analyse prédictive
  • Hyper-personnalisation
  • Recherche vocale et visuelle

Comment l’IA transforme-t-elle les expériences médiatiques ?

L’IA révolutionne les expériences médiatiques de plusieurs façons, telles que:

 

  • Analyse des préférences des utilisateurs avec l’IA
  • Curation de contenu avec l’IA
  • Mise en œuvre de stratégies basées sur les données
  • Engagement des fans lors d’événements sportifs
  • Publicité ciblée avec l’IA
     

Quelle est la stratégie de services OTT de Globant ?

Globant a lancé son Media OTT Studio, visant à fournir des solutions de bout en bout sur l’ensemble du flux de diffusion OTT. Certains des principaux aspects développés sont:

 

  • LiveOps avec service géré 24/7
  • Support complet pour les activités pré-live, en direct et post-live
  • Fonctionnalités de monétisation, y compris l’intégration des paiements
  • Optimisation des habitudes des utilisateurs
  • Diffusion de plusieurs événements
  • Personnalisation des plateformes et des événements

LET’S GET TO WORK

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