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Une technologie de pointe pour les organisations sportives de haut niveau

Les leaders du monde du sport améliorent leurs capacités technologiques

Gagner des titres est certes essentiel pour réussir dans l'industrie du sport, mais ce n'est plus suffisant. Pour rester championnes, les organisations sportives de renommée mondiale doivent se transformer en entreprises à la pointe de la technologie. Pour surpasser leurs concurrents sur et en dehors du terrain, elles doivent maximiser la valeur du sponsoring année après année tout en offrant une expérience optimale à leurs fans et supporters. Nous avons donc uni nos forces avec certaines des plus grandes marques sportives afin d'exploiter les données, la technologie et les jeux pour étendre leur portée et susciter un engagement durable chez leurs fans tout en augmentant leurs possibilités de monétisation.


Données augmentées

We bring the latest technologies to your business to make it data-driven across all departments: better athlete performance, boosting commercial revenue and efficiencies in the team and operations management. By providing timely in game data to the team, coaches and training staff are able to make split second and game winning decisions. Also, from scalable data lakes infrastructure, to data-based products and innovative data-as a service solutions, we turn data into value.

Engagement des fans

Nous utilisons la technologie pour générer de nouvelles conversations et maximiser la fidélisation des fans (nouveaux et existants) en exploitant leurs propres données pour générer des interactions ultra-personnalisées.

Fantasy et e-sports

Reach younger generations, build the future sports fans and retain existing ones by tapping into gaming. From building games, leveraging gaming strategies to connect your digital assets, to entering the Metaverse, we enable leagues and teams turn spectators into participants using cutting-edge participatory technology.

Accélération du sponsoring

Grâce à des outils numériques de pointe, nous donnons à vos partenaires les moyens de maximiser le retour sur investissement des contrats de sponsoring et d'assurer la fidélisation des clients.


Atteignez et engagez de nouveaux publics avec votre contenu grâce à l'IA et diffusez-le auprès de vos fans où qu'ils soient. Réinventez et surpassez-vous dans un paysage en évolution rapide.

Sites de nouvelle génération

En combinant des technologies telles que la réalité augmentée, le choix interactif des places, la durabilité, la reconnaissance d'image, l'informatique de périphérie, etc., les stades intelligents non seulement prolongeront l'expérience physique du sport, mais le réinventeront en offrant une nouvelle façon d'accéder à l'événement, de l'améliorer et de le prolonger.

Applied AI sports image



AI is changing the game
AI opens up new possibilities for the world of sports, from fan engagement to operational strategies, inviting new revenue streams and creating unparalleled fan experiences. Learn more by reading our report Applied AI Sports, AI is changing the game.

Dominate Every Field with Cutting-Edge Technology


Globant's Sports Studio offers innovative solutions that combine cutting-edge technology expertise with business consulting. From artificial intelligence and gamification to streaming and data-driven solutions, we'll help you create unforgettable fan experiences. Score big with Globant!

Get a competitive advantage with our set of products
powered by LaLiga Tech.


Maker is a comprehensive sports CMS that empowers organizations to effortlessly create and manage their customized digital platforms. With e-commerce, gamification, ticketing, social media, and sponsor promotions integrated, our all-in-one solution allows for a seamless launch of your unique digital presence. Our method, toolkit, and support package ensure a smooth and efficient process for building and maintaining your tailored digital platform.

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Content Protection

Protect your content globally with 360º defense. Content Protection offers broadcasters and rights holders cutting-edge cloud-based security services, safeguarding digital channels from audiovisual piracy and brand counterfeiting. Utilizing AI and machine learning, they detect and target illegal activity in real-time, swiftly removing unauthorized content through strategic alliances with major hosting platforms.


Elevate your team's performance and match content with our cutting-edge integrated solution for tactical, physical, and video data, enhancing game management with real-time monitoring of 600+ metrics and live alerts. An integrated video analysis platform provides instant access to data and video for informed decision-making. New data visualizations allow for viewing patterns of play and player fitness levels during live matches. Custom reports enable downloading individual player or team stats from any competition match.

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OTT Platform

Experience an exceptional multi-device OTT streaming platform, delivering live and VOD content worldwide in any language. Enjoy seamless integration across the web, app, and Smart TV, with modular architecture for adaptability, and monetize with advertising, pay-per-view, or subscription models. Own and operate your CMS effortlessly while advanced analytics provide valuable insights into fan behavior.

Fantasy Gaming-image
Fantasy Gaming

Add a new dimension to your competition, compellingly combining gaming and real-world environments, creating an engaging experience for fans and sponsors. With global availability and multilingual support, sponsors gain new advertising spaces and data-driven campaigns for revenue generation. The platform offers monetizable services like in-game purchases, unique transfer opportunities, and imaginative marketing options.

Competition Management Apps
Competition Management Apps

Streamline operations with cutting-edge digital solutions: AI-powered Calendar Selector for optimal match schedules, Kit Selector for seamless kit selection and upload, Matchday platform for real-time team management, Referee Hub for efficient referee assignment and match tracking, and Academy Manager for managing sports academies and tracking player data. Embrace AI, centralize information, automate processes, ensure multi-device compatibility, and leverage data analytics for enhanced performance.

Business Intelligence & Analytics
Business Intelligence & Analytics

Revolutionize your organization with cutting-edge sports data analytics. Our platform offers real-time insights from various sources, including stadium attendance, TV audiences, social media, and more. Personalized dashboards provide custom views of key metrics. Simplified reporting with clear visuals and competitor analysis using public data sources ensure you stay ahead of the game. Identify new trends and growth opportunities by analyzing your digital assets.

Transfer Tracker
Transfer Tracker

Bring new sources of revenue with our groundbreaking solution empowering football clubs to generate sustainable growth. Utilizing advanced big data analytics, football entities can uncover owed compensation payments for players trained in their academies. Our ongoing consultancy handles the entire claim process, delivering bespoke reports of eligible transfers. Proven results with Sevilla FC for over 2 years.

Tyche: anti-match fixing-image
Tyche: anti-match fixing

Stay ahead of the game and protect the integrity of sports with our advanced technology. Our cutting-edge system combines the power of neural networks and expert analysts to monitor global betting markets in real time, detecting potential match-fixing incidents. With access to vast historical match data and analyzing over 800,000 daily registrations from top betting companies, alerts are generated when suspicious betting patterns emerge.

Quelques-uns des clients avec lesquels nous travaillons
Globant - Sports Studio - Whitepaper


Contenu en vedette

Tech Trends - Sports Edition

L'heure est à la réinvention dans le sport. Nos experts en données, gamification, blockchain et gestion d'entreprise sont là pour expliquer comment la technologie transforme l'industrie du sport et change l'expérience des fans pour de bon. Découvrez les tendances que votre entreprise doit connaître.

Globant - Sports Studio - webform