Brand Design - Globant GUT

Brave Clients,
Delightful Results

We work with some of the world's most relevant brands, delivering business results and setting new industry standards.

What We Do

We merge fearless creativity with breakthrough technology to create winning solutions for your brand.

Services
Service Design
We create human-centered experiences within a product-service ecosystem using strategic thinking. By integrating both customer and staff perspectives, we ensure services meet expectations, and are viable and sustainable. Our approach centers around multidisciplinary collaboration, constant iteration, and deep contextual understanding. Working closely with clients, we deliver growth strategies, value propositions, and drive digital transformation.
Areas of expertise:
Exploratory and Generative Research, Ethnography
Market & Trends Research
Facilitation and Stakeholder Engagement
Service Blueprinting & Journey Mapping
Strategic Ideation, Concept Envisioning & Solutioning
Prototyping, Narrating & Testing
Service Planning & Roadmapping
Service Implementation & Metrics
User Experience Design
We define digital products using robust user research to understand customers' mindsets, pain points and motivations. We create user journeys, design intuitive and accessible interactions, and conduct usability testing, encouraging adoption, boosting conversion rates and helping clients inspire their communities. Collaborating with development teams, we ensure that all UX solutions align with business objectives and satisfy user expectations.
Areas of expertise:
User and Product Research
Empathy Maps, Mindsets & Journey Mapping
Information Architecture Development
Interaction & Flows Design
Wireframing & Prototyping
Usability Testing & Accessibility Design
Growth, Iteration & Continuous Improvement
Design Documentation
Visual Design
We prioritize the visual appeal and functionality of digital products, evoking emotion and brand personality. With a deep understanding of users and market trends, we create consistent, appealing graphical elements that reflect the brand's identity and enhance user interaction. Our Visual Designers collaborate with UX and development teams, ensuring design integrity across products and platforms, promoting design systems and reusable patterns.
Areas of expertise:
Visual Design Research, Documentation & Style Guides
Branding & Visual Identity Development
Interface Design, Pattern Design & Reuse
Responsive Design & Adaptation
Prototyping & Mockups
Graphic Assets Creation, Motion & Illustration
Design System Creation & Management
Visual Implementation, Oversight & Continous Optimization