• The report spotlights Globant's thorough capabilities in media production, distribution, and monetization, alongside strategic business service partnerships. 

• As a unified provider for media organizations, Globant delivers end-to-end services from strategy and design to deployment, training, and post-launch support. Their offerings, including monitoring, are available as both SaaS and managed services, ensuring advanced AI-driven media solutions and enriched video experiences that heighten user engagement and monetization on various devices.
  
   

SAN FRANCISCO – September 10, 2024 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has been recognized as a Leader in the IDC MarketScape: Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers 2024 Vendor Assessment (July 2024, IDC #US51752224)

This acknowledgment highlights Globant's significant contributions to the media and entertainment (M&E) industry, which the IDC MarketScape describes as being at "an inflection point in its transition to cloud services."

The report also highlights Globant's Media and Entertainment Studio's role in offering advanced AI media services to stay ahead in the competitive market, along with the company's focus on designing, building, and launching premium video experiences across various consumer devices to drive user engagement and increase monetization. Additionally, it emphasizes Globant's collaboration with studios, media, production companies, sports leagues/teams, and gaming studios, including many of the most notable names in media.

“This recognition as a Leader in media and entertainment reflects our record, experience and ambition to keep on supporting global organizations to have winning strategies to manage and deliver content,” said Diego Tártara, Chief Technology Officer of Globant. “We will continue to offer a comprehensive set of services that deliver on key themes such as profitability, consolidation, efficiency, and reinvention throughout the business cycle.”

The IDC MarketScape report highlighted Globant's comprehensive expertise spanning the entire ecosystem of production, distribution, and monetization. This experience, coupled with the company's alliances in enterprise business services, enables media organizations to collaborate with a one-stop provider. Globant offers a range of services from strategic planning and design to deployment, training, and ongoing support post-launch, as well as monitoring, available through both Software as a Service and managed services options.  

"Globant aims to deliver exceptional quality and ensure seamless experiences. It helps media companies elevate their platforms with cloud-based AI technologies and the versatility of everything-as-a-service (XaaS) models. The company's expertise enables media and sports companies to seamlessly navigate change and deliver powerful experiences for audiences," said Alex Holtz, Research Director of WW Media and Entertainment Digital Strategies of IDC.

Previously, Globant was named a Leader in the IDC MarketScape: Worldwide Artificial Intelligence Services 2023 Vendor Assessment, a Leader in the IDC MarketScape: Worldwide Software Engineering Services 2023 Vendor Assessment, and a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment.

You can check the full report here. 

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About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 29,100 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com  

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 

The Company is already a global partner of Formula 1 to elevate their digital experiences both for racing teams and fans and makes Williams its first team partnership in the sport

BUENOS AIRES.- August 29, 2024.-  Williams Racing is proud to announce a new partnership with leading digital transformation company and long-running Colapinto’s sponsor, Globant.

The New York Stock Exchange-listed organisation, with more than 29,100 employees and presence in 33 countries, is already a global partner of Formula 1 to elevate their digital experiences both for racing teams and fans and makes Williams its first team partnership in the sport.

Founded in Argentina, Globant has moved quickly to join forces with Williams following the announcement that Franco Colapinto will drive for the team alongside Alex Albon for the rest of the 2024 season and as the team prepares to welcome Spaniard Carlos Sainz for 2025. Globant has supported Franco in his F2 campaign and becomes a partner on the eve of the Italian Grand Prix where he will become the first Argentine driver in F1 for 23 years.

The partnership with Williams expands Globant’s work with elite sports organisations, like Formula 1, FIFA, and the LA Clippers, with a focus on bringing fans closer to the action by applying the latest technology to digital experiences. 

Globant is another major partner to join Williams in 2024 as the team continues its transformation on and off track in pursuit of World Championship success. Since the turn of the year the team has also unveiled new partnerships with Komatsu, Keeper Security and VAST Data, and renewed its relationship with Jumeirah Hotels and Resorts. 

Martin Migoya, Co-founder and CEO, Globant: "We are proud to join Williams Racing, an icon of one of the world’s most technologically advanced sports globally. We love dreamers and Franco Colapinto has made his dream come true through his talent, determination and hard work. Now that he has earned a seat at Formula 1 we want to keep supporting him and the team that nurtured him along the way. As Latin America’s largest technology company serving the global market, we are committed to transforming the sports industry, providing solutions to bring fans closer to the game, and elevating every experience".

James Vowles, Team Principal: “I am delighted to welcome Globant to Williams Racing as Argentina prepares to mark its latest milestone in Formula 1. This partnership unites two organisations driven by innovation and a passion to provide unrivalled experiences for fans, and we are looking forward to working together starting this weekend in Monza.”

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 29,100 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.

• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.

• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.

• We were featured as a business case study at Harvard, MIT, and Stanford.

• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

About Williams Racing

For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name. Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

The companies will provide increased support  for customers moving their SAP applications to the cloud 

ORLANDO, Fla. – July 16, 2024 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced that it is working with Amazon Web Services (AWS) to help customers leverage RISE with SAP to modernize their on-premise SAP enterprise resource planning (ERP) and migrate to the cloud. The announcement was revealed at the SAP Sapphire & ASUG Annual Conference in Orlando. 

Harnessing real-time data and leveraging artificial intelligence (AI) to process and derive critical business insights has become more essential than ever before for companies looking to improve their resiliency, boost efficiency, make better decisions, and future-proof their business. The first step for many companies looking to unlock these benefits, however, is undergoing a secure migration from their on-premise ERPs to the cloud. Globant and AWS are helping their joint customers leverage RISE with SAP – a managed cloud offering of solutions, infrastructure, and services – to streamline migration of their legacy SAP ERP to AWS with more speed and confidence. 

“AWS and SAP are both innovative leaders in the digitization space, and their technology solutions have helped many of our customers unlock a new level of business success,” said Diego Tártara, Chief Technology Officer at Globant. “Through our longstanding relationships with both AWS and SAP, we have developed essential knowledge of and deep expertise in both companies’ solutions, and are uniquely positioned to assist customers in implementing these end-to-end solutions to complete their migration to the cloud.” 

As a close collaborator of AWS since 2011, Globant helps deliver innovative solutions across various AWS technologies such as cloud strategy, migration and modernization, advanced data analytics, product innovation, and cloud engineering services. With a global presence and profound expertise in cloud technologies and business strategy, Globant has garnered significant achievements, including achieving AWS Premier Tier Services Partner status within the AWS Partner Network (APN). For more information on Globant’s offerings with AWS, please click here.

“Securely migrating to the cloud can be an intimidating and time-consuming process for any business. We are confident that with the power of RISE with SAP – matched with partners like Globant that have the expertise to accelerate a smooth migration – more businesses will be able to leverage and scale the cloud than ever before,” said Leandro Estanga, Chief Partner Officer for Latin America at SAP. “This offers them valuable advantages in a competitive and rapidly evolving market.” 

Globant’s Studio for SAP technologies offers a full array of SAP Business Technology Platform (SAP BTP) accelerators and AI solutions, alongside end-to-end strategic services, to help its clients realize swift returns from their SAP investment. The Studio contains many professionals with SAP expertise with 10 Delivery & Solution Centers strategically located around the world. With more than 20 years of SAP platform experience, today, Globant is an SAP AppHaus Partner, an SAP Innovation Award Finalist, and an SAP partner with an Expert competency for SAP BTP. For more information on Globant’s Studio for SAP technologies, please click here. 

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 28,900 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies

The company accelerates the adoption of AI through Studios tailored to make key industries ready for advanced transformation

SAN FRANCISCO – July 11, 2024 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has launched its AI Reinvention Network, updating its Studios to support various industries in their AI acceleration.

“Helping our clients navigate the ever-changing world of technology has always been our top priority. As the landscape evolves, we understand the importance of providing cutting-edge solutions to stay ahead,” said Martín Migoya, Co-Founder and CEO of Globant. “For over a decade, Globant has navigated the AI transformation journey, recognizing that every industry needs to embrace AI. Through the AI Reinvention Network, we will support various industries in their AI acceleration, leveraging our extensive AI expertise to help businesses thrive.”  

With over two decades of harnessing the transformative power of technology to empower businesses to be at the forefront of innovation, Globant presents this Network to prepare key industries for a new wave of AI transformation. Some of the Studios in the Network are Connected Experiences, Automotive, Media and Entertainment, Healthcare and Life Sciences, Finance, Airlines, Hospitality and Leisure, Games, Education, Business Hacking, Sports, Retail, Payments and Sustainable Business.  

“Discussing AI has become essential for any top management team globally, and we aim to be a guiding partner for our clients in their quests. With new AI uses and applications being introduced daily, companies require specialists to discover proven best practices and assess the value behind each solution for their specific business. To provide this, our AI Reinvention Network will ensure that we offer the latest on AI applied to each industry,” said Diego Tártara, Chief Technology Officer at Globant. 

As an industry pioneer, Globant has been employing AI since 2013 and creating best-in-class solutions that deliver real value to clients. From the initial launch of its Data and AI Studio during that year to these Studios’ relaunches, Globant remains at the forefront of driving innovation through AI. This experience made Globant a leader in the IDC's Worldwide Artificial Intelligence Services MarketScape.

To learn more about Globant’s Networks, click here.

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.
 

• We have more than 28,900 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 
 

• Both organizations will work together to  enhance software to help users with hearing impairments, speech difficulties or diverse communication needs.

SAN FRANCISCO- July 11, 2024 - Globant Ventures, Globant’s (NYSE: GLOB) Corporate Venture Capital, has announced an investment in Asteroid Technologies aimed to enhance the quality of life for people with different disabilities by facilitating communication through Háblalo, their inclusive tech platform. 

Globant and Asteroid Technologies share a strong commitment to fostering a future where accessibility is universal. In pursuit of this vision, they have signed a collaboration agreement to revolutionize the inclusive communication landscape, leveraging technology to create a more accessible and accommodating environment for individuals with diverse communication needs.

"At Globant Ventures, we are happy and proud to have invested in Asteroid Technologies and its platform Háblalo, an innovative app dedicated to aiding individuals with hearing impairments and verbal communication challenges. The investment reflects our unwavering belief in a future where universal accessibility is not just a possibility but an achievable goal. We are deeply committed to fostering inclusion and empowering every individual to participate fully in society,” said Joaquín Morixe, Head of Globant Ventures and VP Business Strategy at Globant X.

"We are proud to be invested in by Globant, and we are excited about the possibility of working hand in hand in developing more and better technological solutions that make universal accessibility a new standard. As a social technology company, Asteroid's purpose is to assist the greatest number of people with disabilities for free, and by joining forces with Globant, we have the tremendous opportunity to consolidate our position and business models to make this a reality on a global level," stated Mateo Salvatto, CEO and co-founder of Asteroid Technologies.

Founded in 2016 by Mateo Salvatto, Sergio Cantarovici and Laura Muchnik to provide communication support to individuals with disabilities, Háblalo is a development by Asteroid Technologies. This Argentine start-up enables all types of organizations to create an inclusive environment for people with disabilities. Its solution, Háblalo, is used by over 400,000 people for free, and its Háblalo for Business (B2B) service serves as a new digital gateway and standard in accessible communication for various industries: financial entities, retailers, restaurants, airlines, public sector, and football stadiums, among others.

The Asteroid Technologies investment is another bet from Globant Ventures, Globant’s corporate venture capital fund, which invests in visionary and purpose-driven entrepreneurs seeking to reinvent business through the lens of technology. 

Globant Ventures continues to search for new ventures. Those interested can apply at: www.globantventures.com.

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.
 

• We have more than 28,900 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com. 

About Asteroid Technologies

Co-founded by Mateo Salvatto, Laura Muchnik, and Sergio Cantarovici, Asteroid Technologies enables all types of organizations to create an inclusive environment for people with disabilities. Their solution, Háblalo, is used by more than 400,000 people for free, and their service, Háblalo for Business (B2B), is a new digital ramp and a standard in accessible communication for various industries: financial entities, retailers, restaurants, airlines, the public sector, and football stadiums, among others.

Asteroid's mission is to connect public and private organizations with their potential audiences from a perspective of universal accessibility. Their business model has reversed the relationship between platforms and users; by developing technology for free assistance to people with disabilities and generating new opportunities for governments and businesses to become increasingly inclusive.

• Globant's more than 10 years of investment in AI are now reflected in an innovative suite of AI Agents and products to empower teams and boost results
• These new AI Agents will be augmented by humans and will impact the full SDLC, including backend prototyping, application design, testing, and more, to enhance efficiency by solving tasks autonomously 

SAN FRANCISCO – June 27, 2024 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced the integration of its proprietary AI Agents to the software development life cycle (SDLC) to enhance its core development capabilities. Supervised by humans, these AI Agents are designed to enhance Globant's solutions and keep supporting various industries in accelerating their AI adoption.

Combined with Globant X’s already existing AI products such as Augoor, MagnifAI, Navigate, GeneXus, and Globant Enterprise AI, the new AI Agents co-create more efficient development cycles by autonomously performing tasks. Globant’s teams will leverage new AI Agents throughout the full cycle with the following initial set of Agents: 

• Product Definition AI Agent: Takes multiple inputs to break down the user stories that the development team needs to build a product
• Backend Prototyping AI Agent: Enables users, regardless of their technical knowledge, to create the backend of a business application in record time 
• Application Design AI Agent: Brings your vision to life from a simple text input, accelerating the design process and simplifying teamwork
• Test AI Agent: Helps companies deliver high-quality software, faster, by developing comprehensive test plans and executing those tests
• Code Fixer AI Agent: Fixes issues based on contextual understanding of the existing codebase and the reported bug

“Until today, the power of AI productivity lay largely in the hands of individuals. Globant is bringing a breakthrough shift in the symbiotic relation between AI and humans by introducing a set of sophisticated AI Agents. Augmented and supervised by humans, these AI Agents will streamline operations, bring efficiencies, and grant scalability at a corporate level. The potential productivity gain of AI Agents rivals the breakthrough of Henry Ford’s assembly line, which made manufacturing more efficient and scalable,” said Martín Migoya, Co-Founder and CEO of Globant.

As an industry pioneer, Globant has incorporated artificial intelligence throughout its organization since 2013 to create best-in-class solutions that deliver real value to clients. From the initial launch of the Data and AI Studio to the creation of these AI Agents, Globant remains at the forefront of innovation. Almost  100% of Globant’s pods are AI-certified, ensuring that all teams can apply the power of AI to every one of their projects. 

“We are transforming our approach to product development by utilizing advanced AI to bring out the best of both worlds: technology and humanity,” said Diego Tartara, Chief Technology Officer at Globant. “Enhancing human and AI collaboration is poised to revolutionize business operations, leading to unprecedented productivity and growth to many industries. Globant’s AI Agents combined with our suite of AI platforms provide a clear advantage to help organizations benefit from these gains.”  

Globant harnesses disruptive tech to put businesses at the forefront. To learn more about Globant's AI and digital transformation journey, solutions, and milestones, click here.

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 28,900 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com

With a portfolio of successful Adobe implementations for some of the world's most recognizable brands across 33 countries, the company now consolidates its ability to deliver value at scale

SAN FRANCISCO – June 24, 2024 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its Adobe Studio, which blends Globant’s extensive experience in marketing technology, top generative AI capabilities, and cross-industry business expertise, to help the world’s leading brands elevate their marketing to new heights with Adobe Experience Cloud platforms. 

“We are complementing our network of marketing services with a new Studio specializing in Adobe Experience Cloud, a leading technology in its industry. The Adobe Studio will enable us to enhance the personalization, automation, and overall efficiency of marketing and advertising campaigns, strengthening our competitive position in the market,” said Diego Tartara, Chief Technology Officer at Globant. “Incorporating Adobe technology into Globant’s current value proposition in the digital marketing field is another step towards establishing comprehensive digital go-to-market processes, which encompass creativity and communication, content, and media buying, having a significant impact on the digital sales generation of our clients.”

The solutions offered by the new Adobe Studio include: 

• Data Management & Audience Insights: Through cross-channel tracking with Adobe Analytics and data activation practices employing Adobe Journey Analytics, Globant collects and unifies customer data while building a cohesive customer view with Adobe Real-Time CDP and using actionable insights to target audience segments and fuel personalized experiences.  
• Personalization: With Adobe Target and Adobe Journey Optimizer, Globant leverages A/B testing and recommendation engines through targeted campaigns to constantly optimize touchpoints and curate personalized content for specific audience segments. 
• Content & Assets Management: Using Adobe Experience Manager that harnesses Adobe’s Sites and Assets, Globant centralizes content creation, simplifies digital asset storage and retrieval, and streamlines management processes for seamless workflow. 
• Marketing Automation: Leveraging Adobe Market Engage, Globant identifies and engages with high-potential leads through enhanced lead scoring and nurturing strategies to optimize marketing efforts. 
• E-commerce: By blending Globant’s technology capabilities and commerce expertise with the power of Adobe Commerce to reduce friction in online store operations, streamline website creation and sales management, and yield critical customer insights to boost sales. 

“With the integration of this new Adobe Studio, Globant’s digital marketing offering is now stronger than ever. Our advanced MarTech and AdTech solutions enable businesses to significantly enhance their P&L by driving efficiency, optimizing marketing spend, and maximizing revenue through data-driven and personalized strategies,” said Pablo Monge, VP of Growth and Strategy at Globant.

Globant’s Adobe Studio, along with Microsoft Studio, Google Cloud Studio, Salesforce Studio, and Oracle Studio, among others, is part of the company’s Enterprise Network, which leverages tailored tech for streamlined operations and productivity at scale.

To learn more about the Adobe Studio, our practices, and featured clients, click here.

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 28,900 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.

The technology company is the first to join a specialized degree in Artificial Intelligence applied to marketing and communication in collaboration with a public university in Spain.

This new degree will begin on November 8 of this year and will last for 6 months.

MADRID – June 10th, 2024 — Globant (NYSE: GLOB), a digital native company focused on reinventing businesses through innovative technological solutions, has today announced the launch of a new Master's Degree in Artificial Intelligence applied to Marketing, Communication, and Media, alongside  Complutense University of Madrid. This program is created in collaboration with Globant and Empower Talent, aiming to provide marketing and communication professionals with the tools to understand and apply a technology that is revolutionizing all professional sectors worldwide.

The tech company becomes the first to participate in a specialized degree in Artificial Intelligence applied to marketing and communication in collaboration with a public university in Spain. With this launch, both entities are bringing all their expertise and knowledge to the service of education and training in new digital tools, one of the great challenges of today's job market.

This new degree has been created by the University Complutense of Madrid with the aim of training professionals from both the sector and other industries who seek to specialize in marketing technology (known as "MarTech"). It will last for six months, starting on November 8 of this year. The course will be directed by María Pilar Cousido González, Associate Professor of Constitutional Law/Information Law at the Complutense University of Madrid, and Pablo Monge, Vice President of Business Development and Strategy at Globant. It will feature five different modules delivered in an executive format, and to facilitate work-life balance, classes will be available via both in-person and online formats.

Thanks to this collaboration, students will be able to enroll in an educational program that delves into the applications of artificial intelligence in media, as well as in the sector at large. They will gain the knowledge and skills to make good use of new technologies and harness the full potential of this tool in optimizing communication strategies, creating content, and improving the experience with digital media.

"We are proud to be part of this master's degree in Artificial Intelligence in the field of marketing and media. We are confident that it will be of great use to professionals in the communication sector, who have seen how these tools have been integrated into their daily work. At Globant, we continue to invest in training teams in digital skills, regardless of their area of expertise, helping them grow professionally and reinvent themselves, thereby bringing new knowledge to the industry," said Pablo Monge, Vice President of Business Development and Strategy at Globant.

"The Complutense University of Madrid considers the development of such programs as one of its main strategic lines, which respond to the educational needs demanded by companies to cover new professional profiles, thus reducing the gap between university and industry. As a public university, we have a strong commitment to improving employability and educational innovation, collaborating with the best professionals in each field, such as Globant and Empower Talent," said María Concepción García Gómez, Vice-Rector for Continuing Education, Employability, and Entrepreneurship at the Complutense University of Madrid.

"After five years of transferring knowledge about Artificial Intelligence to society through seminars, congresses, and internationally recognized programs, the time has come to take a major step forward by offering pioneering and robust inductive training to professional and institutional leaders. It is up to them to place our country among the world's powers in the use of AI in marketing, communication, and media. We take on the responsibility of training them, with outstanding and proven speakers. It's time," said Pilar Cousido González, Associate Professor of Constitutional Law/Information Law at the Complutense University of Madrid.

More information about the degree can be found here.

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 28,900 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

Sign up to get first dibs on press news and updates.

For more information, visit www.globant.com

Six months after joining efforts, the tech giant and creative powerhouse make another bold move to offer a unique one-stop creative and tech shop for global marketeers

Globant GUT Network will leverage the best of global creativity, spearheaded by GUT, with the amazing array of Globant’s marketing and tech offering 

Media Kit

June 19, 2024, Cannes, France—Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced today the launch of Globant GUT, the first creative Network reinvented by tech. The new Network aligns Globant’s previously acquired agencies Habitant, Ad_bid, KTBO, and Vertic with GUT, award-winning global creative agency who became part of the Globant family last November. This new organization will leverage specialist teams spanning advertising, strategy, marketing technology, content, design, media, commerce, and product innovation. 

Globant GUT will be led by Wanda Weigert, Globant's Chief Brand Officer, together with an incredible team of agency founders: Gastón Bigio and Anselmo Ramos, founders of GUT; Pepe Chamorro and Fernando Martínez-Corbalán, founders of Habitant; Sebastian Jespersen and Mads Petersen, founders of Vertic; Jaime López and Jorge Camargo, founders of Ad_Bid; and Armando Ortigosa, founder of KTBO.

Globant GUT Network will comprise 8 Studios, specialized teams of professionals that operate as centers of excellence, innovating and delivering top-notch solutions within  specific capabilities:

• Marketing Strategy Studio
• Advertising Studio (operated under the GUT brand)
• Full-funnel Media Studio
• Content Studio
• Marketing Technology Studio
• Design Studio
• Product Studio
• Commerce Studio

"Our digital first offering has evolved now with the consolidation of an industry-leading one-stop shop for Marketing solutions. We are entering a new era, where we offer beloved brands worldwide the perfect blend of tech, strategy and creativity powered by AI," said Wanda Weigert, Chief Brand Officer, Globant. "By bringing all of our capabilities together with the powerful GUT brand, we are at the sweet spot, ready to revolutionize the advertising and marketing scene and delight our client’s customers."

"This is an incredible moment for GUT, as we are executing our 'Gutsier with Globant' strategy and accelerating all our dreams," said Gastón Bigio, Co-Founder and Creative Chairman of GUT. "We now have the tools to work seamlessly across all disciplines to bring clients the very best creativity backed by powerful technology that only Globant can provide." 

"When ad nerds and tech nerds come together, there is no limit to what we can create, and now we will have an even greater ability to bring brave creativity to every aspect of the marketing landscape," said Anselmo Ramos, Co-Founder & Creative Chairman, GUT. "This is the next step on our journey to become the most diverse, creative, and influential agency Network in the world and moves us even closer to our goal of becoming a Top 5 Global Creative Network at Cannes. We can’t wait to show the power of creative tech." 

“In a world where we don’t go online but live online, brands have unprecedented opportunities to reach the consumer in personalized ways. Understanding and leveraging this opportunity with respect will lead to an intimately integrated and long-lasting relationship between the brand and its customers, or as we call it at Globant GUT, obtain a 'Share of Life®,'” said Sebastian Jespersen, responsible for the Strategy Studio at Globant GUT.

“With the latest technology and the use of AI, our teams will turn data into insights and actions to get great results for our clients. We are going through a pivotal moment when having a full-funnel Marketing partner is not only good but necessary to create super-personalized experiences, make things run smoothly, and deliver unmatched value”, said Pepe Chamorro, leader of Marketing Technology and Content Studios at Globant GUT.

GUT was acquired by Globant in November of 2023 following a record-breaking year for the agency, which was named Cannes Lions Independent Network of the Year after winning 35 Lions, including 3 Grand Prix, 8 Golds, 12 Silvers, and 12 Bronzes across its Network. Additionally, Adweek named GUT Breakthrough Agency of the Year and GUT Buenos Aires the International Agency of the Year. Earlier this year, GUT was named one of Fast Company's Most Innovative Companies in Marketing and Advertising. GUT has eight offices across America and Europe, over 80 top clients, and plans to expand its footprint even further before the end of this year. 

Besides taking a key role in the new Network leading the Advertising Studio, GUT will continue to operate freely as it does today with Gastón Bigio and Anselmo Ramos leading the agency along with its Global CEO Andrea Diquez.

Both Globant and GUT are ranked among the top ten global organizations in their respective industries: Globant is the 5th strongest IT brand globally according to the latest Brand Finance report, and GUT was the most creative independent advertising network in the world according to Cannes 2023 Report – together they are a powerful global creative tech company primed for even greater growth. Fortune also included Globant on its latest list of "100 Fastest-Growing Companies," ranked first among peers in the Information Technology Services category, and recognized for its revenue, profit, and stock return over the last three years.

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About Globant

At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our experience as an AI powerhouse. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 28,900 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com 

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ABOUT GUT: 

GUT is an award-winning global creative Network with offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, and Madrid created on the foundation of three essential values: Courage, Transparency, and above all, Intuition.

Since its founding in 2018 by Anselmo Ramos and Gastón Bigio, GUT’s strength has been to help brands generate a disproportionate amount of buzz, infiltrate pop culture, influence behaviors, create brand love long term, and ultimately help solve brands’ biggest business challenges.

The GUT Network has also won multiple accolades at the industry’s most prestigious award shows, including at Cannes Lions 2023, where it won a total of 3 Grand Prix and 35 Lions, and became #1 Independent Network of the Year, LATAM Regional Network of the Year, and its GUT Buenos Aires office became both Independent Agency of the Year and Agency of the Year – a first for Argentina. More recently, GUT was named as Adweek’s #1 Breakthrough Agency of the Year, and GUT Buenos Aires was named as the #1 International Agency of the Year.

GUT is part of Globant, a digital-native company focused on reinventing businesses through innovative technological solutions. Together, they lead the integration of technology in advertising.

Learn more at https://www.gut.agency

Through its expertise in IoT and AI, this new Studio enhances Globant's position in the automated robot integration space

SAN FRANCISCO – May 15, 2024 — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced the launch of its Robotics Studio. 

“Robotics has evolved beyond a mere trend; it now serves as a facilitator and optimizer of dangerous, repetitive, or impossible tasks for humans. Robotics’ integration of the Internet of Things, artificial intelligence, process optimizations, and research are key to automating large spaces. These advancements enable individuals to bridge the gap between the dynamic physical world and a highly scalable, adaptable digital one,” said Agustín Huerta, SVP of Digital Innovation at Globant. 

The solutions offered by the new Robotics Studio include: 

• RobOps: Empowering solutions for the command of a fleet of robots to anticipate and mitigate potential issues that could result in costly downtime or delays, and specialized teams supporting the integration and optimization of isolated robotic systems as part of an organization. 
• Robotics Prototyping: Teams of specialists with expertise in various industries, such as logistics, hospitality, and healthcare, working on the development of transformative experiences for autonomous robots and systems. 
• Autonomous Machines: Infusing insights from various industries into autonomous robotic systems powered by advanced computer vision and telemetry. Globant’s teams enhance operations with extensive expertise in software and firmware development, creating a comprehensive, end-to-end experience. 

“This Studio will focus on robots' selection, integration, and customization within required and unified platforms to develop autonomous robotic systems,” said Diego Tartara, Chief Technology Officer at Globant. “Our partnerships with global leaders empower us to constantly adapt to the digital landscape and redefine our possibilities, providing our clients with the tools to gain a competitive edge in an ever-evolving market.”

The Robotics Studio, along with others such as the Immersive Experiences Studio, the IoT Studio, and the Blockchain Studio, is part of Globant’s Digital Studio Network, which harnesses disruptive technologies to put businesses at the forefront. 

To learn more about the Robotics Studio, click here.

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About Globant

We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet scale. 

• We have more than 29,000 employees and are present in 33 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were also featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com

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For more information, visit www.globant.com.