Globant Named to Front Office Sports’ Most Innovative Brands 2025 List

• The recognition highlights Globant’s transformative work across the global sports industry, including partnerships with Formula 1®, FIFA, Intuit Dome, LALIGA, and Major League Rugby

SAN FRANCISCO – August 25, 2025 – Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced its inclusion in Front Office Sports’ 2025 Most Innovative Brands list. This recognition, part of Front Office Sports’ annual Most Innovative Awards, celebrates Globant’s impactful contributions to reshaping the sports industry through technology, design, and strategic partnerships.

Globant stands out as a key innovation partner in the sports industry. The company has deep expertise in creating cutting-edge fan experiences, developing next-generation digital platforms, and building immersive environments that connect fans, teams, and brands in powerful new ways. Globant’s work is shaping the future of how fans engage with sports – whether through digital stadiums, interactive apps, personalized content, or advanced data-driven solutions – and its solutions are even being implemented across industries.  

“At Globant, we see the sports industry as an incredible platform to showcase the power of emerging technologies. From AI-driven performance analytics and fan engagement tools to immersive digital venues and predictive data models, our solutions are changing how sports are played, managed, and experienced,” said Nicolás Ávila, Chief Executive Officer, Media, Entertainment, Sports & Hospitality AI Studios at Globant. “These innovations have enabled our customers to unlock measurable outcomes — from deeper audience connections to stronger business growth — and boost their long-term impact across sports and beyond."

Globant’s footprint in the sports industry spans a diverse portfolio of global leaders, including:

• Intuit Dome – Globant partnered with the LA Clippers to create the overall digital strategy and roadmap for Intuit Dome, assessing and identifying the best products and partners to design a new level of fan immersion and entertainment at the arena.  The initiative brought together 20+ technology vendors to create a never-before-seen experience and smart stadium.
• FIFA – Globant helps power digital platforms and fan engagement for one of the largest sports organizations on the planet. In addition to being a Global Platform Supporter of the FIFA+ streaming service, Globant also designs new features and enhances the digital user experience across flagship events like the FIFA World Cup and esports tournaments.
• Formula 1® – Launched for the 2025 Formula 1® season, Globant’s Team Content Delivery System is a cutting-edge platform that provides racing teams with real-time and archived video, audio and event data to enable faster, smarter and more informed race-day decisions. The system integrates over 30 live video channels with cataloged race events and advanced analytics, helping teams process vast amounts of information instantaneously. This real-time decision-making advantage can significantly influence race strategies, pit stops and even championship outcomes.
• LA LIGA – Sportian, a joint venture between Globant and LALIGA, is impacting LA LIGA itself as well as other leagues and sports organizations by pioneering global fan engagement, performance analytics, content innovation, and end‑to‑end organizational transformation solutions.
• Major League Rugby (MLR) – Globant, through Sportian, rebuilt and relaunched MLR’s OTT streaming platform, The Rugby Network (TRN), enabling secure fan data capture, enhanced monetization via the subscription service TRN+, and expanded digital engagement across live and on-demand rugby content.

“We are honored to be named among the Most Innovative Brands by Front Office Sports,” said Wanda Weigert, Chief Brand Officer at Globant. “Our goal has always been to leverage AI, data, and other cutting-edge technologies to help our customers increase fan engagement, expand their reach, and unlock new monetization opportunities. This award affirms the impact of our vision.”

In addition to its marquee sports work, Globant’s innovative sports technology is increasingly influencing other industries. For example, the smart venue technology developed for Intuit Dome—recognized by Front Office Sports’ annual Most Innovative Awards as the Most Innovative Venue—is now being leveraged by organizations in retail, healthcare, airports, and more, underscoring Globant’s role as a cross-industry innovation leader.

Front Office Sports’ Most Innovative Brands list recognizes organizations that are pushing boundaries and setting new standards in sports business, fan experience, and digital transformation. 

To learn more about Globant’s Sports AI Studio, please visit www.globant.com/studio/sports. 

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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For more information, visit www.globant.com.