Automotive

Reimagining mobility with AI and emerging tech to elevate the customer experience.

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The way we work

We harness the power of AI and draw upon our vast cross-industry expertise to elevate the customer experience and drive revolutionary transformation in the automotive sector.

  • Services


    Software-Defined Vehicle

    Software-Defined Vehicle

    Vehicles are now supercomputers, and software is the new fuel. We help OEMs and mobility companies implement software architecture to better access, understand, use, and update services necessary for new mobility solutions.


    Mobile Customer Engagement

    Mobile Customer Engagement

    The power is in your hands. We increase customer engagement with designed personalized marketing content, engaging digital experiences, and real-time data analysis.


    Connected Mobility

    Connected Mobility

    There is power in connection. Unlock vast data lakes to build intelligent, personalized features and create revenue-generating mobility services.
     


    Autonomous Driving

    Autonomous Driving

    The future of mobility belongs to autonomous cars. We help our clients leverage AI to implement autonomous systems, robotics, and machine learning to accelerate autonomous vehicle development.


    Manufacturing & Supply Chain

    Manufacturing & Supply Chain

    Smart factories make smart vehicles. Improve manufacturing operations and overall equipment effectiveness by capturing, analyzing, and visualizing plant floor data. Implement AI and machine learning to process all supply chain information to track and trace the entire production process with unparalleled efficiency.


    Product Engineering

    Product Engineering

    Reduce time to market by empowering product developers and engineers to solve complex problems using high performance computing, model-based design, and large-scale parallel simulations.


    Mobility Enters the Metaverse

    Mobility Enters the Metaverse

    Utilizing our AAA games studio capabilities, we empower OEMs to dive into the metaverse. We help our clients boost new revenue streams through the development and launch of gaming platforms, NFT design, product showcases, virtual venues and events, and even virtual immerse trainings.


    Sustainability

    Sustainability

    The future of mobility is green. We enable our clients to evolve into responsible organizations by embedding sustainability and sustainable innovation across the value chain.


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AI-powered solutions in Automotive

Harnessing our cross-industry knowledge and deep AI expertise to solve real-world challenges and unlock new opportunities in the automotive industry.

Digital Twin for Manufacturing

The complexity of building a car involves around 30,000 parts from different global suppliers. Managing such a complex task is labour intensive. AI can be applied to ensure access to information and insights is faster.

Enhanced In-Car Interaction Experience

GenAI can transform the customer experience in many ways—even within the car itself. Many leading OEMs are already leveraging GenAI to create interactive, personal, and immersive in-vehicles assistants to help customers understand the car’s features, customize settings, and even improve their ability to interact with assisted-driving systems.

Predictive Maintenance

A typical global OEM can have more than 30k parts for any given marker. Managing that complexity and ensuring customer get their replacement part in time, is a critical link in the relationship with customers.

Our trusted partners

 

We work with some of the world's most relevant partners, delivering business results and setting new industry standards.

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The automotive industry is no longer defined only by metal and machinery – today, it's also about the software, the data, and the direct customer relationship. Our mission is to build the integrated digital ecosystems that make this transformation possible, help you reclaim the customer journey, and turn vehicles into connected platforms. The future is software-defined, and we are ready to build it with you!

Santiago Noziglia

CEO Retail, CPG & Automotive AI Studio

Featured content

Exploring Breakthroughs in Automotive Transformation

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Driving beyond the limits with AI

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Move Your But Report | Automotive

Discover the five main roadblocks to AI adoption in the automotive industry and Globant's approach to accelerating digital transformation.

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How AI is Steering the Wheel Toward Seamless Innovation

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AI Reinvention _ Automotive

AI Reinvention Report | Automotive

See how AI is transforming automotive—from driver experiences to the entire value chain. Download the report!

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Driving change forward in the Automotive Industry

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Applied AI Report | Automotive

Get valuable insights into how AI can transform user experience with this new report.

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Case Study

Nissan: Reinventing CX with Customer 360°

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