Data & Analytics | Digital Marketing Studio

Analytics at Globant

We believe that being data-driven is imperative for making business decisions in the digital transformation era. We use relevant data to answer business questions, discover and enhance relationships, predict unknown outcomes, and automate decisions. We strive to find meaningful patterns in data that increase efficiencies for organizations and provide them with a more holistic understanding of their customers.

Data enhancing decision making

Monitoring metrics is key to understanding consumer needs and customizing their experience.

By setting the right KPIs, tracking metrics and gaining a better understanding of your audience, all digital initiatives will be enhanced.

You need us when you want to

.

Define

your measurement strategy and align your Key Performance Indicators with your business objectives

Implement

digital analytics tools that are fully integrated with your data architecture

Collect

relevant data based on a structured tracking plan

Visualize

the results of your efforts in custom reports and dashboards.

Understand

your user’s behavior to improve the usability of your digital products

Analyze

all the stages of your conversion funnel with a focus on qualified lead generation and retention.

Optimize

conversion rates by implementing A/B testing on targeted segments of your audience

Audit

the collection, storage, and reporting of your data throughout the analytics process.

Train

your team on best practices for data governance and leveraging relevant tools

What we do

Current plans and tagging maps
Governance and technical viability
Maturity canvas
KPI mapping
Target and segmentation definitions

Measurement plan
Attribution models
Analytics and tag manager tools
Visualization and testing tools
Journey mapping

Set-up and configuration
Data integrations
Quality assurance
Visualization and reporting
Iteration and innovation