Serie A Reveals Anti-Piracy AI Collaboration with Sportian, Globant’s Sports Division

• Sportian’s Piracy Guard services detect and block over 4500 piracy attacks per match week, leveraging global partnerships with META, YouTube, and TikTok

MADRID - August 26th, 2025 – Sportian, the sports division of Globant, and Lega Serie A have announced the results of its first year of technology partnership, showing significant progress in the league’s efforts to protect its content against global piracy with AI-powered tools and services.

With the support of Globant Sportian’s Piracy Guard services, Lega Serie A ha trabajado de forma continua con el objetivo de reforzar sus defensas contra la retransmisión no autorizada. Durante esta temporada, el servicio ha logrado detectar y bloquear con éxito más de 4.500 ataques de piratería por semana de partido, reduciendo la distribución ilegal y protegiendo los ingresos de los radiodifusores oficiales.

Piracy Guard employs a combination of real-time monitoring, AI-driven detection, and human expertise to proactively identify and remove unauthorized streams across social media, illegal websites, and other digital platforms. In recent years, Globant Sportian has enhanced these specialized tools, originally developed by LALIGA in collaboration with other stakeholders, into a global suite of products and services that are used by dozens of leagues, federations and broadcasters around the world.

Thanks to strategic partnerships reached by Lega Serie A with META, YouTube, and TikTok, and the trusted relationships that Globant Sportian maintains with global technology platforms, the Piracy Guard team is able to remove infringing content directly and enforce broadcast rights protection at scale.

“Lega Serie A has a complex and diversified strategy to combat piracy in the most effective ways, leveraging all currently available tools. Through our partnership with Globant Sportian, we’ve taken further steps to protect the investment of our licensees and ensure fans access matches through legal channels,” said Luisella Fusco, Media Operations & Broadcast Director at Lega Serie A. “Piracy remains one of the greatest threats to the sustainability of football, and we consider it part of our responsibility to lead the fightback and protect our sport for future generations.”

Today, Piracy Guard provides many of the world’s leading sports properties with real-time content protection, dynamic blocking, and actionable intelligence to combat emerging piracy threats.

“As sports piracy becomes more sophisticated, the need for proactive strategies and global collaboration has never been greater,” said Pablo lo Giudice, Product Manager for Piracy Guard at Sportian. “Lega Serie A offers some of the most exciting entertainment in sports, and attempts to steal its IP have been significant, but through this partnership we are staying one step ahead. Italian football gave the world catenaccio - the system of world-class defense - and we’re bringing that same energy to keep piracy out of the game.”

For more information about Piracy Guard services, visit sportian.com.

About Globant

At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.

• We have more than 30,000 employees and are present in over 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
• We are global partners of Open AI, NVIDIA, AWS and Unity bringing world-class technology together to accelerate innovation across industries.

Contact: pr@globant.com 

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For more information, visit www.globant.com.

About Sportian

Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem, powered by Globant.

Sportian offers a unique ecosystem of technologies that helps sports and entertainment entities grow by adopting fan-centric strategies, embracing new business models and expanding their global reach. Its solutions combine AI, data, experience design and commercial strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetisation, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a core part of LALIGA since 2014 and is now being used by a wide range of global competitions, broadcasters, federations and clubs to achieve the next stage of their digital transformation.