DIGITAL MARKETING

Making brands more engaging

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Digital Marketing Practices
Digital Marketing Strategy

We develop digital marketing strategies that focus on both the business need and strengthening customer relationships. We courageously rethink the way marketing is done; shifting the focus from product-centric to customer-centric.

Creating a thorough understanding of a brand, its growth opportunities, and its pain points allows us to craft data-driven, high impact strategies to enhance value to both potential and existing customers. We develop innovative and creative roadmaps, tactics and KPIs to advance our client’s objectives and accomplish project goals.

 

 

 

Marketing Analytics

We believe that being data-driven is imperative for making business decisions in the digital transformation era. We use relevant data to answer business questions, discover and enhance relationships, predict unknown outcomes, and automate decisions.

We strive to find meaningful patterns in data that increase efficiencies for organizations and provide them with a more holistic understanding of their customers. We create and define a measurement plan, implement and configure reporting and deliver periodic and ad-hoc analysis to drive key decision-making and accomplish digital objectives.

Content

We create and implement content strategies based on a thorough understanding of a brand’s business goals, challenges, and audiences. We believe in content as a way to develop awareness and authority for a brand, giving them a compelling voice and the ability to know what to say and when to say it to generate engagement and conversions.

Our strategies encompass the entire customer journey with a focus on relevancy and personalization at every stage, leveraging our expertise to curate, create, and distribute content that captivates both new and returning customers.

Social Media

We understand that the best way to be customer-centric is to create direct conversations with customers and prospects, engaging with them where they are and delivering relevant, compelling messaging. Social media platforms create the most direct way to establish dialogue with a brand’s audience.

Our social media strategies are rooted in the discovery of who a brand’s target audience is and where they are engaging, developing content and reporting on initiatives that heighten brand awareness and accomplish a company’s business goals.

SEO & ASO

We help organizations give their brand a voice and a personality. We are ready to improve your brand and domain authority, and attract more qualified traffic. We do this via search engine optimization (SEO), as well as app store optimization (ASO) strategies and services.

Marketing Intelligence

We focus on leveraging and interpreting data to detect marketing opportunities and trends relevant to drive business goals forward. Carrying through our belief that being data-driven is imperative for making business decisions, we use data management and reporting to provide critical insights necessary to optimize strategic marketing efforts.

We allow our clients to gain a deep understanding of their marketing-related data, delivering dashboards, reports, and insight analysis that are actionable and enable cross-functional alignment and continuous improvement for organizations.

Digital Advertising

We recognize that digital advertising in today’s climate demands us to rethink and rebuild on traditional media plans. With a focus on our audience, we craft campaigns that leverage relevant data while staying cost-conscious.

Our digital advertising strategies utilize best practices to find the correct audience and media mix to reach relevant audiences. With a focus on relevancy and personalization, we make strategic recommendations that span the entire customer journey, then execute and optimize on those recommendations with data-driven decision making.

Marketing Automation

We use marketing automation technologies to remain customer-centric, improving user experience and delivering relevant, personalized communications. With a goal of increasing operational efficiencies, we leverage lead generation and nurture strategies to increase sales and foster customer loyalty.

Our marketing automation strategies align with business goals to increase the quality and number of leads and an improved conversion rate. We focus on reducing marketing costs, shortening the sales cycle and improving cross-functional alignment within the organization.


Creating a great brand position in a Competitive Market

A leading satellite TV company launched a new digital platform that integrates live channels and on-demand content. It is available on desktop, mobile, tablet, and smart TV. Learn how Globant helped achieve success.

Marketing and AI in action

The marketing arena is changing, and we are bringing that change forward.

With the use of artificial intelligence we can anticipate customer behavior and personalize content to drive better and more impactful engagement. 

Marketing Engagement

We are curious, and we put that curiosity into action. Take a look at these examples of how we have worked with different clients around the world.

Boosting the digital presence of a sport star

We partnered with an Argentine sports superstar in order to help him take his digital presence to the next level, expanding and monetizing his global footprint by creating a full digital hub around his persona.

Developing a digital marketing strategy for a pharmaceutical giant

We helped one of the largest pharmaceutical companies in the world gain a more thorough, data-driven understanding of its customers. Based on this, we created new marketing automation campaigns.

We can help you engage you customers

What are your challenges today?

I need a strategy

I need powerful tools

I need engaging content

I need to know my customer

I need to surprise my audience

I need to understand my data