• Digital Marketing

    Solving digital marketing challenges through creative thinking, data and technology

  • The Digital Marketing Studio combines a data-driven approach with forward-thinking creativity to detect and solve organizations' most pressing, deep-rooted digital marketing challenges, working cross-functionally and leveraging technology to design, create and execute high-impact, innovative strategies that exceed business' goals.

    We are rethinking the way marketing problems have traditionally been solved. With the customer at the forefront of all of our strategic thinking and with technology at our core, our initiatives can work together by applying the best of digital marketing platforms, analytics, marketing intelligence, content, SEO, social media and automation.

Practices
Digital Marketing Strategy
We develop digital marketing strategies that focus on both the business need and strengthening customer relationships. We courageously rethink the way marketing is done; shifting the focus from product-centric to customer-centric. Creating a thorough understanding of a brand, its growth opportunities, and its pain points allows us to craft data-driven, high impact strategies to enhance value to both potential and existing customers. We develop innovative and creative roadmaps, tactics and KPIs to advance our client’s objectives and accomplish project goals.
Analytics
We believe that being data-driven is imperative for making business decisions in the digital transformation era. We use relevant data to answer business questions, discover and enhance relationships, predict unknown outcomes, and automate decisions. We strive to find meaningful patterns in data that increase efficiencies for organizations and provide them with a more holistic understanding of their customers. We create and define a measurement plan, implement and configure reporting and deliver periodic and ad-hoc analysis to drive key decision-making and accomplish digital objectives.
Content
We create and implement content strategies based on a thorough understanding of a brand’s business goals, challenges, and audiences. We believe in content as a way to develop awareness and authority for a brand, giving them a compelling voice and the ability to know what to say and when to say it to generate engagement and conversions. Our strategies encompass the entire customer journey with a focus on relevancy and personalization at every stage, leveraging our expertise to curate, create, and distribute content that captivates both new and returning customers.
Social Media
We understand that the best way to be customer-centric is to create direct conversations with customers and prospects, engaging with them where they are and delivering relevant, compelling messaging. Social media platforms create the most direct way to establish dialogue with a brand’s audience. Our social media strategies are rooted in the discovery of who a brand’s target audience is and where they are engaging, developing content and reporting on initiatives that heighten brand awareness and accomplish a company’s business goals.
SEO
We know SEO is a critical component of any digital presence. Our SEO strategies focus on improving brand authority in order to attract more qualified traffic, encompassing the technical and creative elements required to improve rankings, drive quality traffic, and increase brand awareness, including the value within the site content itself. With optimization of relevancy at the forefront of our recommendations, we help audiences find what they need at the precise moment they need it, maximizing presence and optimal visibility for brands.
Marketing Intelligence
We focus on leveraging and interpreting data to detect marketing opportunities and trends relevant to drive business goals forward. Carrying through our belief that being data-driven is imperative for making business decisions, we use data management and reporting to provide critical insights necessary to optimize strategic marketing efforts. We allow our clients to gain a deep understanding of their marketing-related data, delivering dashboards, reports, and insight analysis that are actionable and enable cross-functional alignment and continuous improvement for organizations.
Advertising
We recognize that digital advertising in today’s climate demands us to rethink and rebuild on traditional media plans. With a focus on our audience, we craft campaigns that leverage relevant data while staying cost-conscious. Our digital advertising strategies utilize best practices to find the correct audience and media mix to reach relevant audiences. With a focus on relevancy and personalization, we make strategic recommendations that span the entire customer journey, then execute and optimize on those recommendations with data-driven decision making.
Marketing Automation
We use marketing automation technologies to remain customer-centric, improving user experience and delivering relevant, personalized communications. With a goal of increasing operational efficiencies, we leverage lead generation and nurture strategies to increase sales and foster customer loyalty. Our marketing automation strategies align with business goals to increase the quality and number of leads and an improved conversion rate. We focus on reducing marketing costs, shortening the sales cycle and improving cross-functional alignment within the organization.

Latest Blog Entries

Check out some of the latest blog entries and what is happening at Globant!

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19 June 2020

How can Conversational Interfaces adapt to your company

28 April 2020

Success stories in applying technology to overcome the pandemic

29 August 2019

Robotic Process Automation Software Platforms: UiPath and Automation Anywhere

04 May 2018

When software turned into hardware

18 April 2018

A new star is born in Globant: Media Over-The-Top (OTT) Studio

02 April 2018

ABCs of Robotic Process Automation

06 May 2017

The Importance of Standardization and Processes Inside Small Businesses

28 September 2016

Roadblocks of Blockchain

17 August 2016

Blockchain Webinar: Opportunities & Challenges across multiple sectors

24 June 2016

+30 Blockchain Use Cases

02 May 2016

3 Key Benefits Of Solution Accelerators

18 April 2016

What is Blockchain? An Introduction

04 April 2016

BITCOIN, BLOCKCHAINS AND REGULATIONS

28 January 2016

Becoming a Technology Evangelist

12 June 2015

How Docker is Killing Old Excuses

08 January 2015

Corporate Strategies & IT: how they should work for the same goals

08 January 2015

News about Datastax and 10gen

10 July 2014

What's next for VR and can it become a Recruiting tool for companies?

27 May 2014

Shaping a ‘Software Defined Anything’ Product

25 February 2014

A Brief Comparison of Hadoop Distros

29 January 2014

Hadoop YARN

29 January 2014

Kafka - a high throughput message broker

11 July 2013

Migration from Selenium/Webdriver to JUnit

30 April 2013

Introduction to Angular JS

31 August 2012

Real-time Processing with Storm

14 August 2012

[Labs] Real Code: Into the programmer’s eyes

26 July 2012

Storm: Distributed and Fault-tolerant Real-time Computation

28 June 2012

Hadoop HDFS

28 June 2012

Hadoop MapReduce

28 June 2012

Chukwa

28 June 2012

Cassandra

28 June 2012

Apache HBase

28 June 2012

MongoDB

28 June 2012

Apache Flume

28 June 2012

Apache Mahout

28 June 2012

Avro

28 June 2012

Apache Sqoop

28 June 2012

Apache Oozie

28 June 2012

Cascading

28 June 2012

Apache Storm

28 June 2012

Voldemort

28 June 2012

Apache Hive

28 June 2012

Pangool

28 June 2012

Apache ZooKeeper

28 June 2012

Apache Pig

28 June 2012

Apache Kafka

22 June 2012

CouchDB

22 June 2012

Azkaban

04 June 2012

Introducing Storm - the "Hadoop of realtime"

04 June 2012

Storm as a solution for Real-Time processing of huge Message Queues - Part I

09 March 2012

VMWare Live Webminar: SQL? NoSQL? NewSQL?!? What’s a Java developer to do?

14 February 2012

Hadoop Tutorial

14 February 2012

Debug your MapReduce program locally

13 February 2012

Apache Hadoop integration to existing Architectures

13 February 2012

Apache Hadoop Training

13 February 2012

Installing Hadoop on Windows / Linux / Mac

Digital Marketing Open Positions

We are looking for the best professionals to become Globers in any of the 12 countries we have presence all around the world, check out our Job openings

Test Automation Engineer

Multiple Locations

See details

Android

Guadalajara, Mexico

See details

.NET Developer

Multiple Locations

See details

Java Developer

Multiple Locations

See details

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