• Digital Marketing

    Solving digital marketing challenges through creative thinking, data and technology

  • The Digital Marketing Studio combines a data-driven approach with forward-thinking creativity to detect and solve organizations' most pressing, deep-rooted digital marketing challenges, working cross-functionally and leveraging technology to design, create and execute high-impact, innovative strategies that exceed business' goals.

    We are rethinking the way marketing problems have traditionally been solved. With the customer at the forefront of all of our strategic thinking and with technology at our core, our initiatives can work together by applying the best of digital marketing platforms, analytics, marketing intelligence, content, SEO, social media and automation.

Practices
Digital Marketing Strategy
We develop digital marketing strategies that focus on both the business need and strengthening customer relationships. We courageously rethink the way marketing is done; shifting the focus from product-centric to customer-centric. Creating a thorough understanding of a brand, its growth opportunities, and its pain points allows us to craft data-driven, high impact strategies to enhance value to both potential and existing customers. We develop innovative and creative roadmaps, tactics and KPIs to advance our client’s objectives and accomplish project goals.
Analytics
We believe that being data-driven is imperative for making business decisions in the digital transformation era. We use relevant data to answer business questions, discover and enhance relationships, predict unknown outcomes, and automate decisions. We strive to find meaningful patterns in data that increase efficiencies for organizations and provide them with a more holistic understanding of their customers. We create and define a measurement plan, implement and configure reporting and deliver periodic and ad-hoc analysis to drive key decision-making and accomplish digital objectives.
Content
We create and implement content strategies based on a thorough understanding of a brand’s business goals, challenges, and audiences. We believe in content as a way to develop awareness and authority for a brand, giving them a compelling voice and the ability to know what to say and when to say it to generate engagement and conversions. Our strategies encompass the entire customer journey with a focus on relevancy and personalization at every stage, leveraging our expertise to curate, create, and distribute content that captivates both new and returning customers.
Social Media
We understand that the best way to be customer-centric is to create direct conversations with customers and prospects, engaging with them where they are and delivering relevant, compelling messaging. Social media platforms create the most direct way to establish dialogue with a brand’s audience. Our social media strategies are rooted in the discovery of who a brand’s target audience is and where they are engaging, developing content and reporting on initiatives that heighten brand awareness and accomplish a company’s business goals.
SEO
We know SEO is a critical component of any digital presence. Our SEO strategies focus on improving brand authority in order to attract more qualified traffic, encompassing the technical and creative elements required to improve rankings, drive quality traffic, and increase brand awareness, including the value within the site content itself. With optimization of relevancy at the forefront of our recommendations, we help audiences find what they need at the precise moment they need it, maximizing presence and optimal visibility for brands.
Marketing Intelligence
We focus on leveraging and interpreting data to detect marketing opportunities and trends relevant to drive business goals forward. Carrying through our belief that being data-driven is imperative for making business decisions, we use data management and reporting to provide critical insights necessary to optimize strategic marketing efforts. We allow our clients to gain a deep understanding of their marketing-related data, delivering dashboards, reports, and insight analysis that are actionable and enable cross-functional alignment and continuous improvement for organizations.
Advertising
We recognize that digital advertising in today’s climate demands us to rethink and rebuild on traditional media plans. With a focus on our audience, we craft campaigns that leverage relevant data while staying cost-conscious. Our digital advertising strategies utilize best practices to find the correct audience and media mix to reach relevant audiences. With a focus on relevancy and personalization, we make strategic recommendations that span the entire customer journey, then execute and optimize on those recommendations with data-driven decision making.
Marketing Automation
We use marketing automation technologies to remain customer-centric, improving user experience and delivering relevant, personalized communications. With a goal of increasing operational efficiencies, we leverage lead generation and nurture strategies to increase sales and foster customer loyalty. Our marketing automation strategies align with business goals to increase the quality and number of leads and an improved conversion rate. We focus on reducing marketing costs, shortening the sales cycle and improving cross-functional alignment within the organization.

Latest Blog Entries

Check out some of the latest blog entries and what is happening at Globant!

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