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globant - digital sales

Increasing Digital Sales through New Marketing, Data & Technology.

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A successful digital marketing strategy needs to be even more sophisticated, personalized and business-oriented. Our Digital Sales Studio is born from our cross-industry expertise in digital transformation. Through our end-to-end model, with data and technology at the core, we understand customer behavior and deliver 1:1 experiences to boost results.

Practices
Media & Traffic Acquisition

Every sales strategy requires a focus in building a robust top of the funnel. Working alongside our Digital Marketing and Design studios, we create seamless experiences to engage with users and prospects. We use zero and first party data to understand digital behaviour and target the right audience, we use advanced segmentation engines to personalise every interaction, and we develop unique media strategies using traditional and non-traditional channels to be relevant at every interaction.

Advanced Lead Management

Being successful in the intermediate stages of the Customer Journey requires a dedicated approach: we leverage Lead Qualification and Conversion Rate Optimization initiatives by using Artificial Intelligence and personalisation engines with a clear performance-oriented focus. Our Advanced Lead Generation practice will help you continue the engagement with relevant, dynamic and personalised content as you drive prospects towards acquiring your products or services.

Lead to Sales

Achieving high conversion rates requires to keep an end-to-end tracking of all the interactions that are taking place around all your digital assets and channels. Through our attribution models and using the latest technology, we can increase success rates by integrating relevant data points (contact center, own media, offline data, among others) and obtaining a unique view of the whole Customer Journey. Visualising and using that information can help to build and adjust your strategies and turn leads into sales.

Customer Development

Build strong client relationships and develop cross-selling and up-selling strategies is a must to increase revenues and reduce churn. By using innovative channels and assets, we deliver unique experiences in creative and new formats to the customers, getting higher lifetime values and promoting advocacy. We collect and process the most relevant data to understand customer behaviour so we are able to deliver more efficient marketing strategies.

Data, Martech & Adtech

MarTech and AdTech capabilities are the pillars of Digital Sales transformation. We prepare marketers to collect, manage and activate data properly, under connected architectures to create more relevant and identity-based experiences. We use an approach that ensures data quality, tech expertise, and agile implementations and operations to deliver the best results while managing user consent and privacy properly.

Operational Success

Every Digital Sales strategy requires that companies streamline their organizational models creating new multi-disciplinary teams with hybrid profiles, technical skills, and business knowledge, while responsibly using data and technology. We create Operating and Governance models from scratch, so our clients can orchestrate internal and external stakeholders and make the right decisions to deliver strong results in Digital Sales.

Latest Posts

Check out some of the latest blog entries and what is happening at Globant!