Events

Globant at DES2021

Madrid

May 18, 2021 - May 20, 2021

This event has ended! Thank you very much to all the attendees who made this event successful! If you want to know our next events, stay tuned on our social networks where you will find us as @Globant.

About

Globant. Create your way forward

Globant is a digitally native company where innovation, design and engineering meet scale. Based in 18 countries we count with more than 16,250 professionals worldwide.

We Augment your company, your people, your future, through digital and cognitive transformation.

Looking for Augmented Capabilities? We are Global partners of DES2021 | Digital Enterprise Show.

DES | Digital Enterprise Show, is one of the most successful events in Europe on Digital Business and Innovation. DES enables digital business transformation to happen, gathering cutting-edge technologies and top-notch speakers to meet delegates’ objectives, challenges and needs.

Days

Tue | May 18 | 12:00 pm - 6:00 pm CET

12:00PM

Omnichannel consumer expectations. 5 key channel innovations

The acceleration of the digital transformation boosted by the pandemic invites us to look at Asian markets where the digital consumer in demand of new solutions and experiences is growing at scale. Consumers are adopting fast new engagement channels and eCommerce and Social commerce have merged. Christian Requena and Ângela Lin will exchange views about the rising of new innovative retail models pushed by Alibaba analysing as well key innovations brought by other giants such as Tencent, JD and Pinduoduo.

Speakers: Christian Requena

5:00PM

MAdTech: how to use data and technology to transform Digital Sales

MarTech and AdTech are key elements in digital sales transformation and need to converge under a unique new concept: MAdTech. Digital executives claim that running advanced data modelling is imperative to their businesses, but only a few of them are prepared to activate the data properly, under seamlessly connected architectures, to create more personalised and identity-based experiences that will not depend anymore on cookies. Join Pablo Monge, EMEA Head of Digital Sales, Marketing and Customer experience at Globant to discover the latest market trends of MAdTech, that can help your organisation reach its growth targets

Speakers: Pablo Monge

Wed | May 19 | 6:30 pm - 7:00 pm CET

6:30PM

European Digital Mindset Awards Ceremony

Speakers: Sonia Pacheco

Thu | May 20 | 1:00 pm - 6:00 pm CET

1:00PM

Business Hacking: Ignite your business value

Digitalization and high consumer expectations are radically changing the way we interact with each other. Through Business Hacking we can unveil non-traditional ways to create new business value and make transformation tangible, measurable and sustainable.

Speakers: Lucas Juri

5:00PM

Augmented Coding: AI meets Software Development

Artificial Intelligence permeates every aspect of an organization and helps businesses thrive in the digital world. Globant believes that companies need to reinvent themselves with the power of AI to become Augmented Organizations, which have technology at their core and a digital culture to offer world-class experiences, and adapt to new market realities. Through AI, Globant revolutionizes each activity and process; to find talent, design, code, test applications, and more. AI augments our essence and makes ourselves as well as other businesses future-proof. Augmented Coding is a suite of AI-powered tools that promote quick development of high-quality software, assisting programmers with a solution that allows them to code autonomously, faster and better.

Speakers: Haldo Sponton

05:00PM

This ain't the end. The rise of transformative leaders; liderazgo 5.0

Las transformaciones son difíciles y las digitales, más. Su éxito, según varios estudios, no tiene tanto que ver con la elección de la tecnología, sino con su conexión con la cultura empresarial, para fomentar el sentido de la urgencia, la capacidad de gestionar el cambio necesario y comprometer a las personas. De ahí que el liderazgo sea clave. Por ello, el liderazgo transformador es uno de los temas clave para el éxito de la transformación digital de la empresa y la piedra angular del DES 2021. Cómo es un líder transformacional, cuáles son las habilidades y sus funciones, y qué tendencias vemos para los próximos años en términos de valores y comportamientos deseados para avanzar con la digitalización y acelerar la necesaria transformación empresarial, todo ello para seguir siendo competitivos, productivos y liderar un crecimiento sostenible.

Speakers: Manuel Muñiz