Globant Revamps Trina Turk’s E-commerce Platform Accounting for 30% Business Growth
25 Oct 2015
Trina Turk recognized the importance of technology in better engaging with consumers early in her career, and has been using cutting-edge e-commerce strategies to extend her brand directly to customers.
SAN FRANCISCO, October 15th, 2015 -- Globant (NYSE: GLOB), a new-breed technology services provider focused on delivering innovative software, announced that it has partnered with Trina Turk, the iconic California lifestyle brand founded in 1995 by Trina Turk and husband Jonathan Skow, to work on the improvement and continuous evolution of its e-commerce platform, http://www.trinaturk.com/. Trina Turk has increased its online business by 30 percent overall, and saw a 40 percent increase in revenues from January to June 2015.
Trina Turk recognized the importance of technology in better engaging with consumers early in her career, and has been using cutting-edge e-commerce strategies to extend her brand directly to customers. As such, the digital arm of the organization has set forth to become first-in-class and finding the right technology partners to help them innovate and extend their digital needs has been a priority.
In 2014, Trina Turk Digital approached Globant with a broader vision to reinforce a better alignment with its e-commerce objectives. To do so, it needed a new partner equipped to manage the current codebase, extend the e-commerce platform capabilities, and provide an improved omnichannel consumer experience. After a year of close collaboration, Globant has become an integral part of the Trina Turk Digital team, and is working closely with the company as they bring more features and exciting new functionality to their responsive websites.
“We couldn’t ask for a better technology partner than Globant. I needed a strong technical partner to work closely with me on driving the digital business and turning us into a top performing store. With Globant’s assistance, we have exceeded every metric set forth in our 2015 strategic goals”, explained Ray Starck, Trina Turk’s VP of Digital / E-commerce.
“We were thrilled to engage with such a strong retail brand like Trina Turk to help bring to life new digital ideas to improve the consumer journey,” said Martín Migoya, Globant CEO and co-founder. “We believe that our expertise in consumer experience, UX, UI, design and innovation will be valuable to help them create the best product for their audiences, and we expect to continue surprising and delighting its audience and users.”
Globant (NYSE: GLOB) is a digitally native technology services company. We dream and build digital journeys that matter to millions of users. We are the place where engineering, design, and innovation meet scale. Today, Globant has more than 4,500 professionals in 9 countries working for companies like Google, Linkedin, JWT, EA, and Coca Cola among others. We were included in the Cool Vendor in Business Process Services Report by Gartner and were also featured as a business case study at Harvard, MIT, and Stanford. For more information visit www.globant.com.
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