Why Design Thinking Will Save Businesses From Themselves

Digital leaders recognize the benefits of using data analytics to gain a holistic view of customers. But data spreadsheets alone are not enough to generate the deepest understanding of customer viewpoints. You need to sit down and have real conversations with customers, too.

Think about it like this -- when was the last time you asked your significant other how you could be a better partner? You likely have an idea of what drives him or her crazy (leaving dishes in the sink or dirty clothes on the floor). But wouldn’t it be more effective to confirm those suspicions? That conversation won’t be comfortable, but it’ll help both you and your partner arrive at the best solution.