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September 2nd, 2021

22 min

Thanks to an app, premium clothing brands are some of the augmented reality-based success stories that are emerging due to new consumer needs in the context of a pandemic. How will extended reality impact the way brands interact with their consumers? Emi Horcada, Head of Design and Digital Transformation Partner, and Ritesh Menon, VP of Technology and UI Engineering Studio Partner, discuss augmented reality and how it's reshaping industries.