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August 19th, 2021

25 min

With technology as an ally, delivering exceptional experiences will be absolutely necessary for a brand to generate long-term engagement. Data allows for a more personalized experience, but users need to trust a brand in order to provide that data. What will the most important and creative ways to build this trust be? Delfina Casal, Digital Marketing Studio Director, Pablo Monge, Global Head of Digital Sales, and Gonzalo Zarza, Data Studio Partner, discuss why trust in your brand means more data.