Today people expect memorable and convenient experiences when dealing with the brands that impact their lives. Healthcare is no different. But unfortunately conventional channels of engagement in the healthcare industry—primarily websites and dedicated mobile applications—are rarely attractive or engaging enough for people used to high quality experiences from consumer brands.
This white paper explores how healthcare organizations can innovate to better engage with their patients and vice versa. You'll discover how to leverage widely used messaging apps to reach patients and give them new ways to connect with your brand. We’ll also explore the possibilities of virtual reality, augmented reality, and gamification solutions, highlighting products we’ve created together with multinational healthcare and pharmaceutical organizations. This is a key step to achieve what we're calling "Augmented Pharma". Are you ready?