Book Launch Breakfast: The Never Ending Digital Journey
Join us for Globant's First Book Release - 'The Never Ending Digital Journey' on February 4th, 2016 at 8:30 am, in New York Stock Exchange.
Authors Martin Migoya, Guibert Englebienne and Andres Angelani will be in conversation with Andrew McLaughlin - CEO of Digg and former deputy CTO of the USA about the book and what it entails.
This is an invitation only event, click here for more information and to RSVP
The Never-Ending Digital Journey lays out exactly what it takes for modern industry to create lasting and powerful digital experiences that keep customers coming back for more. At the heart of this digital transformation is innovation, and Globant’s proven set of methodologies and practices that transform and establish powerful digital beachheads for companies, delivering long-lasting, scalable value to their bottom line. Many of these changes are explained and illuminated in the book’s nine case studies. The essence of the book is both a compelling guide and wake-up call, revealing in-depth about the new digital economics shaping business, inadequacies with current software, strategies for scaling business with a complex array of technologies, including social media, big data, mobile, and cognitive computing and building experiential journeys.
Daniel H Pink - author of DRIVE and TO SELL IS HUMAN has commented on the book saying "Imagine a generation of consumers who have never known life without computers, the Internet, or app-filled smart phones. That generation is coming up fast, and its expectations for software will be higher than ever before. How can you prepare? The Never-Ending Digital Journey contains cutting-edge thinking about how to wed engineering and design to create digital experiences that will thrill a new generation. This is a must-read book.”
Get together with Globant creators & the Authors of the book during the event to know about the journey, and celebrate the launch of the wonderful book.
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