A network of brands that provide holistic services and products to loyal consumers. Going forward, consumers will be drawn deeper into sprawling ecosystems that utilize a handful of big brands in order to operate via connected products and diverse alliances.

They will be willing to invest trust and trade personal data for the ubiquitous personalization and comprehensive shortcuts that an ecosystem provides. Seamless Ecosystems usually depend on partnerships that seek to provide a not lock-in value that customers would never want to leave.